Unstoppable Referrals: 10x Referrals Half the Effort

by Steve Gordon

Take Command of Your Referrals Marketing strategist Steve Gordon dares you to re-evaluate your approach to attracting referrals and shows you a contrarian approach to referrals that will have you kicking yourself for not reading this book sooner. Gordon doesn't offer stale advice like "ask more often" or "improve customer service" or "use this script!" He gives you a paradigm shifting approach to getting loads more referrals, while spending less time, effort and energy. You'll finally see a path to attracting a predictable stream of referrals to your business...without ever "begging" for a referral again!

Genres: Business

147 pages, Paperback

First published July 1, 2014

Reviews

[Thomas Santarossa · Rating 3 out of 5]

Would love for it to add the types of businesses each style of strategy would help more specifically.

Leaves me to interpret that for myself; and being someone who works specifically in telesales, half the book speaks about strategies that sound great, but I would never look to use in my line of work.

Still great perspective to a side of sales not touched on enough.

[W. Austin]

good stuff

[David Bradley · Rating 5 out of 5]

Easy read that's packed with value. Referrals are an excellent source of leads for business, but it's often difficult to get them. You get one here or there, but you never get a flood.

Gordon's way of developing a referral system really can you give 10x referrals with less effort. Now, it's a different approach. No one is going to be a salesman for you. But, his methods get you to be a value-forward friend and contact of others, so others share your valuable and free offer with their contacts. And then, you have more authority and potential leads.

It's worth a read. Well-written and can be a great way to kickstart your business. I'm working on my referral system now!