The Local SEO Playbook For Law Firms: How To Generate Leads By Ranking 1st In The Google Maps Pack

by Ryan Stewart, Cesar Cobo

"Stop paying $412 per click for legal PPC ads. We're about to show you how to generate the same quality leads for free."

Are you tired of wasting thousands on law firm marketing that doesn't work? Frustrated with expensive PPC campaigns, useless social media posts, and SEO agencies that promise everything but deliver nothing?

You're not alone. Most law firms are caught in an endless cycle of rising marketing costs and diminishing returns.

But there's a better way.

"The Local SEO Playbook for Law Firms" reveals the exact system we've used to generate leads for law firms in America's most competitive markets. This isn't theory – it's our actual agency playbook, showing you step-by-step how to dominate the Google Maps Pack and attract high-quality clients consistently.

Inside, you'll

Why traditional marketing methods are failing law firms (and where to focus instead)The real numbers behind PPC costs, billboard advertising, and social media marketingA proven system for ranking first in Google Maps, even in competitive marketsStep-by-step processes for optimizing every aspect of your Google Business ProfileAdvanced strategies for generating positive reviews that convert prospects into clientsThe exact website architecture that drives local rankingsOur tested content strategy for building authority in your marketA complete link-building blueprint that actually worksWhether you want to implement these strategies yourself, train your team, or better manage your marketing agency, this book gives you everything you need to succeed. No fluff, no theory – just battle-tested processes that generate real results.

Stop wasting money on ineffective marketing. Learn the exact system that's generating leads for law firms across America right now.

Includes checklists, templates, and real-world examples from our agency's most successful campaigns. Written by Ryan Stewart and Cesar Cobo, partners at WEBRIS Agency, who have managed hundreds of law firm marketing campaigns across the country.

Perfect

Law firm owners tired of wasting money on marketingMarketing managers looking to improve resultsAgencies serving legal clientsAnyone wanting to understand what really works in legal marketingDon't let another month go by watching your competitors dominate local search. Get your copy now and start implementing these proven strategies today.

114 pages, Paperback

Published February 7, 2025

Reviews

[Grant · Rating 3 out of 5]

Stewart makes a fair point that the Maps Pack should be prioritized nowadays (2025) but I think he may be overreaching a bit when he says that "traditional SEO is dead". Publishing content that isn't actually helpful or useful to your target market(s) is dead, sure. But if you have the resources to do both local SEO optimization and "traditional SEO", well, why not do both? Besides, who knows how long it'll be before Google does another inevitable SERP UI change that de-prioritizes the Maps Pack, or even removes it entirely, thus making this book largely obsolete? I wouldn't put it past Google.

Good tips on setting up and managing your Google Business Profile(s), although some are a bit iffy, such as individual lawyer headshots. That's going to be a hassle to maintain once lawyers inevitably leave the firm. Good advice to setup a monthly or at least annual citation audit/cleanup practice. Some useful templates for bottom-funnel and top-funnel content creation, along with good suggestions on how to write AI prompts.

I think the whole "Fire Your Agency" brand name is a bit in poor taste considering, well... you're also running an agency, Ryan.