Enterprise Gamification: Engaging people by letting them have fun

Enterprise Gamification #1

by Mario Herger

Research shows when people are engaged they are more productive. That's why gamification has caught on in the corporate world. The clever combination of fields such as game design, psychology, motivation theory, neurophysiology, and behaviorism has been shown to benefit stakeholders in surprisingly effective ways. This landmark book examines the prevailing notion that simple rewards and competition are effective means for engaging people, and shows how gamification designs can be applied to support long-term collaboration, creativity, productivity, loyalty, and learning. Based on evidence from many research papers, use cases, and practical examples you will learn how to create effective and fun gamification designs for one or multiple systems in a local or global context. Enterprise Gamification is the most comprehensive and scientifically rigorous book yet written in this exciting new field.

Genres: Business

368 pages, Paperback

First published July 1, 2014

Reviews

[Seng Wee Wong · Rating 5 out of 5]

A good perspective towards making boring stuff interesting again. There is a lot of study towards the behaviour of general consumers and employees in an enterprise, how they would react differently in a gamification system. This book discussed many benefits of using game elements in a business setting to indulge the target audience in seemingly boring work.
There is a lot of discussion of exploring the intrinsic motivation of doing work versus using extrinsic motivation like tangible rewards to motivate people to do work.

[Ahmed Hossam · Rating 4 out of 5]

Amazing book, advanced Gamification for enterprise companies, alot of ideas and practice, doesn't focus on PBL like most of the gamification books, really liked it