Don't be the nice girl

by Laura Busche

210 pages, Paperback

Published January 1, 2025

About the author

Laura Busche is the author of Lean Branding and Powering Content. Busche is an experienced brand strategist with a track record of helping companies in the public and private sector bring their message to life with a compelling brand story, memorable visual symbols, and a bold communication strategy. Her approach to brand design is holistic: she combines insights from her undergraduate degree in business, master's degree in design management, and Ph.D. in consumer psychology. Laura has implemented Lean Branding tactics with more than 150 entrepreneurs and their 50+ startups and regularly shares branding tips at laurabusche.com/blog and instagram.com/laurabusche.

Reviews

[Isabell · Rating 1 out of 5]

Hab das Buch nach mehreren Anläufen ungefähr nach der Hälfte abgebrochen. Hat mir von der Idee her gut gefallen, die Umsetzung hat mir leider nichts gegeben. Mir ist leider gar nichts hängen geblieben von dem was ich gelesen habe.