Winning Telco Customers Using Marketing Databases

by Rob Mattison

Here's the book that shows you how to develop a competitive marketing process and utilize the latest strategies in database marketing to capture and keep the best and most profitable customers. Written by a recognized authority in the field, it helps you fine-tune your marketing operations, build and use a marketing database, and take full advantage of billing systems and call detail information.

372 pages, Kindle Edition

First published January 1, 1999