Impressions: The Power of Personal Branding in Living an Extraordinary Life

by Coyte Cooper

Impressions is a book dedicated to helping people live an extraordinary life by introducing them to personal branding and the importance of embracing seemingly small, individual interactions. By investing in the personal branding process, each of us has the opportunity to cultivate extraordinary relationships that will enhance all areas of our life. The book includes 14 powerful chapters that will help readers develop a mindset that will open up new opportunities in their life.

Genres: Leadership

202 pages, Paperback

First published July 14, 2014

Reviews

[Lovely Winters · Rating 5 out of 5]

I read this book with my team and although there was practical knowledge I liked how it was all in one location. If you don’t care what others think about you, you will after reading this book. I particularly liked the exercises at the end of each chapter that challenged you to use the skill you just learned.

[Nicolas Morin · Rating 4 out of 5]

This book summarizes most of the practical advice you can use to leverage your personal brand. As we all are starting to understand, personal branding is not a matter of being seen as an exceptional human being. It is rather, someone who is able to bring his added value to other people.
In a nutshell, the book gives you an idea about several things including:
- How to find your vision and commit to it.
- How to start implementing it and build the habit.
- How to find people you can bring value to and build stronger relationships.
- How to be authentic and make sure you are acting as per your values, in whichever situation (i.e. real-conversation v.s social media for example).

I liked the writing style and the several sub-parts in each chapter. It makes the reading enjoyable and instructive. I also liked the implementation exercises at the end of each chapter.

However, I feel that the price charged is a little on the higher side (about $10) and, therefore, might not be recommended for everyone.
I would have put 3,5 if I could.

[Kelly · Rating 4 out of 5]

I'm surprised by how much I loved this book. I chose it because I thought it was business-oriented, so I wasn't sure how it would go when I started reading and realized Cooper talked a great deal about personal relationships. By the end, I saw how he tied it all together. There's a lot in here to be used for business, but it's also a great read for those who want to live more fulfilling lives in general.