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Yes, But...: The Top 40 Killer Phrases and How You Can Fight Them
"Yes, But... " is a handbook of lighthearted cartoons and strategy tools you'll need to bulletproof your great ideas. It is now available in Japanese, German and Portuguese. You'll learn to recognize and diffuse the Top 40 Killer Phrases, made famous in What a Great Idea! before they destroy your creative potential. From the smallest quality improvements to the biggest product launch, learn to transform "Yes, But..." into "Yes, and..." and your ideas into reality! Killer n. 1. A knee-jerk response that squelches new ideas; most commonly said by bosses, parents, and government officials. 2. A threat to innovation. Fight Back n. 1. words that launch ideas into reality; usually said by achievers, leaders, and entrepreneurs. 2. the self talk of champions.
90 pages, Paperback
First published January 1, 1994
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