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كيف تسوق نفسك

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يُعد كتاب "كيف تسوِّق نفسك" من الكتب الرائدة في التنمية الذاتية والعملية، تحدَّث فيه جو جيرارد، أفضل بائعٍ في العالم حسب موسوعة جينيس، عن المهارات العديدة التي تُمكن البائع من النجاح في صفقاته وإنشاء شبكة متينة من العلاقات الطيبة والصادقة مع عملائه وزبائنه، مستثمرًا في نفسه أولًا، ومن ثم في المنتج الذي يبيعه. حيث يؤمن جيرارد أن المنتج الأهم الذي تروجه لعملائك هو "أنت".
يضمُّ الكتاب مختلف الإرشادات والخطوات العملية لمن يريدون النجاح في عملهم، أيًّا كان العمل، وتقديم أنفســهم باعتبارهـــم الأفضـــل فـي مجالهم والأكثر تميُّزًا.

352 pages, Paperback

First published January 1, 1980

92 people are currently reading
945 people want to read

About the author

Joe Girard

39 books98 followers
"World's Greatest Salesman" according to The Guinness Book of World Records .

Joseph Samuel Gerard, better known as Joe Girard, is an American salesman. Having sold 13,001 cars at a Chevrolet dealership between 1963 and 1978, Girard has been recognized by the Guinness Book of World Records as the world's greatest salesman.

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Community Reviews

5 stars
104 (32%)
4 stars
119 (36%)
3 stars
68 (20%)
2 stars
25 (7%)
1 star
9 (2%)
Displaying 1 - 30 of 31 reviews
Profile Image for Jacklyn Gallegos.
10 reviews
August 29, 2014
This book by Joe, changed my perception of how important it is to sell yourself.After reading this I at one year ranked top sales in my job!!! I was hooked on selling, selling, selling!!! I recommend this book for everyone to read.I think they should have middle school and high school's have this on a "must read" list!!!! I benefited solely! !!
Profile Image for Metty.
9 reviews1 follower
November 8, 2007
Who I am today is very much influenced by this great book. Perhaps it offers the same message as any other similar books on personal improvement topic, but I know I had fallen in love with this book ever since I picked it up in a book fair in my campus and read a couple chapters of it. I agree a great deal with what Mr. Girard says in his book, about how to be a confident person and look like one, etc. Before I read this book, I already had a mental picture of what kind of a person I want to be, but this book provides (almost) the WHOLE complete picture. Thanks Mr. Girard for writing this amazing book. It sure does help shape me into who and what I am today.
Profile Image for David McClendon, Sr.
Author 1 book23 followers
August 15, 2017
There are countless books on selling. Joe Girard teaches us that before we can sell anything else, we must first sell ourselves. He should know; he has been listed in the Guinness World Book of Records for many years as the World’s Best Salesman.

How to Sell Yourself is written in plain English. It is easy to read and very informative. There was no need for research because Girard lived it. However, he did research it so that he could include countless real world examples of how to sell yourself.

We give this book all five stars. The author helps us to understand what it takes to make sales. The book is an instruction manual and a book on improvement in oneself. We think you will like it.






This book has been a part of our personal library for years. We are under no obligation to write any review, positive or negative.

We are disclosing this in accordance with the Federal Trade Commission's 16 CFR, Part 255.
21 reviews3 followers
December 12, 2012
Ultimate to say the least ..it has changed my life .. completely changed the perception
285 reviews
October 28, 2024
every book I've read by Joe Girard is always worth a spot in my library and always worth reading more then once. this book is in my best of the best of my collection. amazing book right here! this book is worth reading and worth buying! when you're in the store buying one for yourself, be sure to buy one for your best friend! with the people you love the most... do them a favour, buy them a copy of this book! it'll be a gift that'll keep on paying them. a gift that keeps paying you dividends. amazing book! check it out!
Profile Image for Калоян Захариев.
Author 13 books53 followers
April 29, 2023
Това е книга, която наистина те плясва право през мозъка. Имайки предвид кариерата на автора (продавач на автомобили) очаквах да е леко просташка, но останах приятно разочарован. Книгата е солидна, информативна и определено отваря очи за много неща. Колкото и да не ни се иска ние продаваме... себе си, при това всеки ден. Хубаво е да знаем как да го правим добре и Джо Джирард има какво да ни каже.
Profile Image for Alea.
39 reviews
November 15, 2025
It's not about the skill of selling, but more about the mindset, attitude you need to have or develop in order to sell successfully. Not recommended people who already are confident about themselves, thinks positively, or those who have read the How to Win Friends and Influence People. P.S. I skimmed halfway through the book.
Profile Image for Buland Akhtar.
6 reviews
April 11, 2022
Great Book to read and powerful messages to ponder and practise

I loved this book from the first page till the last. It is lucid and extremely handy for people across all age, profession and nations. I wish every person to do read this book. I am sold ten times over by it.
Profile Image for Maya Drias.
74 reviews1 follower
September 23, 2022
après la lecture de ( savoir se vendre )si vous arrivez à répondre à cette question:
Est-ce que je m'achèterai ? si non que dois-je changer en moi pour que j'aie envie de m'acheter ?

c'est que vous avez tout compris !
Profile Image for Billy Brock.
5 reviews
January 23, 2018
Yes.

No only means maybe and maybe always means yes. Plain, sweet, and simple to stick to being and committing to number one in life.
Profile Image for Samy Nabil.
11 reviews
February 8, 2018
one of the most important books in sales i have read in my life , Thanks Joe
1 review
March 27, 2019
I think this book is really good because it's actually focus on fundamental to apply in yourself.
Profile Image for Vivek.
32 reviews2 followers
October 14, 2019
book every child and man should read..very important to survive in world
Profile Image for Swathi Venugopal.
15 reviews
January 12, 2020
A must read during the beginning of your corporate carrier.
Extremely influencing book .

Flip side - The Book focuses on personality ethics rather than character ethics .
Profile Image for Alexey.
30 reviews3 followers
November 23, 2021
It's neither three star book nor two. Some chapters are really good and some can be completely skipped.
Profile Image for Courtney Skelton.
228 reviews
March 12, 2025
A bit too much old school for me. The expressions nearly knocked me nuts and I couldn’t understand his analogies. A couple of chapters inspired me but they were the minority.
Profile Image for Shash.
39 reviews3 followers
abandoned-books
July 4, 2025
"How to sell yourself".

I'm pretty sure that's illegal
Profile Image for Supertramp.
205 reviews
June 2, 2016
#137

Read it nearly one month back in the preparation of becoming something else from my own world. To try the newer version of myself or the version of myself which the people around me are expecting. I succeeded in achieving it but not through this book. But it really made a mark of before reading this and after reading this , again not because of the influence which this book made on me but because of the change in myself which happened exactly while reading this. I didn't like this book but , hey, that's fine it may inspire somebody out there. Give a try, Man!
Profile Image for Khaidir.
6 reviews
June 29, 2012
Teknik konversional yang sangat berkesan untuk dipraktikan dan ia masih relevan, ia juga boleh diserap kepada teknik baharu seperti e-marketing. Buku ini banyak membantu saya didalam pengurusan jualan.
Profile Image for Tom Behr).
Author 2 books6 followers
November 7, 2010
If the best way to sell were the high-pressure tactics he endorses, this book would be helpful. Since this isn't the best way to sell, the book (and all of Girard's stuff)is basically flawed.
Profile Image for J Crossley.
1,719 reviews16 followers
November 15, 2017
Joe Girard provides methods for you to increase your personal presence. By "selling" yourself, you can sell your ideas.
Displaying 1 - 30 of 31 reviews

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