What do you think?
Rate this book
Design thinking para la innovación estratégica
• La biblia del Design thinking • La nueva forma de gestionar empresas • Un formato de tapa dura y páginas a todo color Conforme la innovación tecnológica se ha ido acelerando, la gente, las comunidades y las organizaciones están más conectadas que nunca. Hablamos, más compartimos más y esperamos más. Esto ha cambiado la forma en la cual funcionan los negocios No queremos basura, queremos lo que queremos cuando queremos y al precio que lo queremos En este ambiente la forma tradicional de llevar un negocio ya no funciona, se necesita pensar de otra forma. Design Thinking para la innovación estratégica explica a través del design thinking como se pueden encontrar soluciones creativas a problemas complejos. Con ejemplos de la vida real aplicado en distintas industrias, este libro es una guía esencial para cualquiera que quiera utilizar el diseño para solucionar problemas. Ofrece una metodología para transformar culturas empresariales Contratar a diseñadores no alcanza, la idea es instaurar el design thinking en el ADN de su organización y revolucionar la forma de enfrentarse a los problemas y desafíos de su empresa.
210 pages, Hardcover
First published January 1, 2013
141 people are currently reading
1108 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 30 of 32 reviews
May 24, 2019
It's really sad that these days random fashionista stuff like 'Design Thinking' seems to be replacing all the other types of 'Thinking', like 'Logical Thinking', 'Abstract Thinking', 'Analytical Thinking', 'Contextual Thinking', 'Historical Thinking', 'Mathematical Thinking', 'Engineering Thinking', 'Concrete Thinking' and, well, just the 'Thinking' altogether.
I liked some of the buzz-words, sincethey buzz nicely. So I'm allotting it a whole extra star (above 0) for all the design effort. And the buzzing, of course.
This could have been more aptly renamed to 'A Jargonaut Manifesto'. Maybe? Considering that this material (I can't tag it a book, sorry! It's not really one.) is basically a presentation-type brochure with lots of pics plastered among lots of fashionable jargon.
So. The Design.
My personal fav page was that page where 'Be Stupid' in oversized letters was neighboring a seemingly shield-wielding Bruce Willis poster. Several pages after that they had a page featuring a guy on what looks like a donkey.
I tried my best to contemplate that violently pink page which consisted of a pagefull of something like this:
Q:
'THERE'S
BUSINESS
AS USUAL'
(c)
followed up by another pink page, 1/3 of which was occupied by this:
Q:
'NO MORE'
(c)
This was followed with a pristinely white page.
Followed with another page proudly featureting this fragment of wisdom imparted on the readers,the noobie-noobs:
Q:
Everything has changed,
is changing, and
will continue to change.
(c) (Covered in squiggles for some reason.)
Hilarious stuff(Freud would have loved it):
I loved how the 'Meaningful experiences' were separated from 'Learning experiences', 'Geeky experiences' and 'Social experiences'. Obviously, experiences that are not meaningful are an important part of learning and Co.
They have this slide with a bunch of words in 2 columns with Business challenges and DT Solutions. And it's fantastic!
> 'Storytelling' seemingly is the solution to 'Growth' as a challenge. Imagine that you come to a consultant to ask how to growyour business by, say, 10% to profit margin. And they tell you a story.
> 'Experience Design' is supposed to be the solution to 'Extreme competition'. And
> 'Sensing' is the solution to the challenge of 'Change'.
I've absolutely no idea what they were trying to imply here.
I sincerely hope they don't teach parroting at business school.
I also think that McK shouldn't let random employees smack its name at random lit Forewords.
The Marvellous Buzzing Gobblegook takeouts:
Q:
Make it performative (c)
Q:
Make it real(ish) (c) That 'ish'! Cutesy!
Q:
Key observations and insights generated from scanning can help an organization reevaluate its current behavior in relation to the changing landscape, develop a new dialogue, plan for the future, and compete effectively in the long run. (c) Well-mixed metaphors. So motivating! One immediately feels like biting the gifted horse that knocks over the sharp cookie consultant who isn't the brightest tool, even though he's all set up in his low doggie-dog world of competitors who are just one flimsy brick short from reading the industry like the same page on the back of their business books; but not before the moth-eared cows turn all blue and pink from all the fish out of the deep blue water under that quacker duck's bridge and take a flying hike in the wind of the consultant's bike straight through the roof ball curve's full circle. I'm slowly falling in love with the Designish here! But I'll just eat that bridge while I come to it, well before my eyes get tied behind my back or my photographic ears set foot on it.
Q:
Weak signal scanning involves searching the environment for information and insights that will help construct the ingredients of near future contexts. (c) Can't help wondering whether and how it's different from strong signal scanning.
Q:
Deepen the customer’s engagement to evoke meanings. (c) This could be done with 'Free hugs'. Poster girl on the next page poster-stoned that milestone.
Q:
This allows the newly energized organization to become more fluid, agile, and efficient through newfound, narrative-driven cohesion. (c)
Q:
Here, personal feelings, perspectives, assumptions, expectations, and aspirations can be shared, illustrated, and addressed by everyone involved. The resulting dialogue allows organizations to accommodate and unify a large number of diverse perspectives that may or may not initially align. (c)
Q:
The adaptability of any organization depends on the effective handling of other key strategic challenges: developing adaptable strategies, avoiding commoditization, creating sustaining differentiation, developing innovative culture, engaging customers and employees, responding to technological disruptions, and balancing short- and long-term strategies. (c)
Q:
In focusing on applying a human-centric approach to identifying problems followed by a rapid prototyping of ideas into tangible artifacts or nonfunctional models to solve those problems, the business press tends to do to design thinking what it does to most complex issues: turn it into an easily accessed tool kit that anyone can use. (c)
Q:
Paths toward organizational transformation and growth can be communicated effectively through the development of characters, personas, artifacts, and future-oriented archetypes that sit within familiar narrative structures. (c)
Q:
Stakeholders can easily identify, engage, debate, or learn by exploring their choices, actions, and experiences within a variety of contexts and situations. (c)
Q:
Typically characterized as a step-by-step process that’s made sexy with the help of multicolored Post-it Notes, mind maps, and other overly simplistic visual representations of complex systems or experiences, the business press has romanticized design thinking as a way to solve problems and drive profit. It’s most simplistic definition? Design thinking is a way to get businesspeople to think like designers and designers to think like businesspeople. But design thinking is more than that. (c) Crossdressing... ouch... Crossthinking for designers and business people alike. And I'm sure that 'it's' was supposed to be 'its'. Bad designer. Very bad.
Q:
A decade later, scientists turned their attention to complexity. They used advanced computer models to uncover the structure of life-forms and apply it to business. They compared everything
from beehives to genetic DNA to traffic jams to the complex properties of the technological and
economical environment. Although they did manage to create some compelling metaphors for strategic management, these studies fell short of revealing anything fail-proof. (c) Translation: they reviewed a bunch of stuff and got no fool-proof results. And now we are writing a paragraph about it.
Q:
Design thinking’s association with or application in business is often way oversimplified. It is more than just Post-it Notes covering a wall or creative ways to brainstorm ideas. (c) Yeah. Thinking's not a Post-it Notes on a wall.
Q:
Discontinuity is causing chaos. It’s now the norm. (c) Well. if it's the norm than it must be chaos.
Q:
Foresight ... It can be used at the front end as a guide, as fuel, filter, or catalyst. And it can be used postinnovation as an amplifier or critical future proofing lens. (c)
I liked some of the buzz-words, since
This could have been more aptly renamed to 'A Jargonaut Manifesto'. Maybe? Considering that this material (I can't tag it a book, sorry! It's not really one.) is basically a presentation-type brochure with lots of pics plastered among lots of fashionable jargon.
So. The Design.
My personal fav page was that page where 'Be Stupid' in oversized letters was neighboring a seemingly shield-wielding Bruce Willis poster. Several pages after that they had a page featuring a guy on what looks like a donkey.
I tried my best to contemplate that violently pink page which consisted of a pagefull of something like this:
Q:
'THERE'S
AS USUAL'
(c)
followed up by another pink page, 1/3 of which was occupied by this:
Q:
'NO MORE'
(c)
This was followed with a pristinely white page.
Followed with another page proudly featureting this fragment of wisdom imparted on the readers,
Q:
Everything has changed,
is changing, and
will continue to change.
(c) (Covered in squiggles for some reason.)
Hilarious stuff(Freud would have loved it):
I loved how the 'Meaningful experiences' were separated from 'Learning experiences', 'Geeky experiences' and 'Social experiences'. Obviously, experiences that are not meaningful are an important part of learning and Co.
They have this slide with a bunch of words in 2 columns with Business challenges and DT Solutions. And it's fantastic!
> 'Storytelling' seemingly is the solution to 'Growth' as a challenge. Imagine that you come to a consultant to ask how to growyour business by, say, 10% to profit margin. And they tell you a story.
> 'Experience Design' is supposed to be the solution to 'Extreme competition'. And
> 'Sensing' is the solution to the challenge of 'Change'.
I've absolutely no idea what they were trying to imply here.
I sincerely hope they don't teach parroting at business school.
I also think that McK shouldn't let random employees smack its name at random lit Forewords.
The Marvellous Buzzing Gobblegook takeouts:
Q:
Make it performative (c)
Q:
Make it real(ish) (c) That 'ish'! Cutesy!
Q:
Key observations and insights generated from scanning can help an organization reevaluate its current behavior in relation to the changing landscape, develop a new dialogue, plan for the future, and compete effectively in the long run. (c) Well-mixed metaphors. So motivating! One immediately feels like biting the gifted horse that knocks over the sharp cookie consultant who isn't the brightest tool, even though he's all set up in his low doggie-dog world of competitors who are just one flimsy brick short from reading the industry like the same page on the back of their business books; but not before the moth-eared cows turn all blue and pink from all the fish out of the deep blue water under that quacker duck's bridge and take a flying hike in the wind of the consultant's bike straight through the roof ball curve's full circle. I'm slowly falling in love with the Designish here! But I'll just eat that bridge while I come to it, well before my eyes get tied behind my back or my photographic ears set foot on it.
Q:
Weak signal scanning involves searching the environment for information and insights that will help construct the ingredients of near future contexts. (c) Can't help wondering whether and how it's different from strong signal scanning.
Q:
Deepen the customer’s engagement to evoke meanings. (c) This could be done with 'Free hugs'. Poster girl on the next page poster-stoned that milestone.
Q:
This allows the newly energized organization to become more fluid, agile, and efficient through newfound, narrative-driven cohesion. (c)
Q:
Here, personal feelings, perspectives, assumptions, expectations, and aspirations can be shared, illustrated, and addressed by everyone involved. The resulting dialogue allows organizations to accommodate and unify a large number of diverse perspectives that may or may not initially align. (c)
Q:
The adaptability of any organization depends on the effective handling of other key strategic challenges: developing adaptable strategies, avoiding commoditization, creating sustaining differentiation, developing innovative culture, engaging customers and employees, responding to technological disruptions, and balancing short- and long-term strategies. (c)
Q:
In focusing on applying a human-centric approach to identifying problems followed by a rapid prototyping of ideas into tangible artifacts or nonfunctional models to solve those problems, the business press tends to do to design thinking what it does to most complex issues: turn it into an easily accessed tool kit that anyone can use. (c)
Q:
Paths toward organizational transformation and growth can be communicated effectively through the development of characters, personas, artifacts, and future-oriented archetypes that sit within familiar narrative structures. (c)
Q:
Stakeholders can easily identify, engage, debate, or learn by exploring their choices, actions, and experiences within a variety of contexts and situations. (c)
Q:
Typically characterized as a step-by-step process that’s made sexy with the help of multicolored Post-it Notes, mind maps, and other overly simplistic visual representations of complex systems or experiences, the business press has romanticized design thinking as a way to solve problems and drive profit. It’s most simplistic definition? Design thinking is a way to get businesspeople to think like designers and designers to think like businesspeople. But design thinking is more than that. (c) Crossdressing... ouch... Crossthinking for designers and business people alike. And I'm sure that 'it's' was supposed to be 'its'. Bad designer. Very bad.
Q:
A decade later, scientists turned their attention to complexity. They used advanced computer models to uncover the structure of life-forms and apply it to business. They compared everything
from beehives to genetic DNA to traffic jams to the complex properties of the technological and
economical environment. Although they did manage to create some compelling metaphors for strategic management, these studies fell short of revealing anything fail-proof. (c) Translation: they reviewed a bunch of stuff and got no fool-proof results. And now we are writing a paragraph about it.
Q:
Design thinking’s association with or application in business is often way oversimplified. It is more than just Post-it Notes covering a wall or creative ways to brainstorm ideas. (c) Yeah. Thinking's not a Post-it Notes on a wall.
Q:
Discontinuity is causing chaos. It’s now the norm. (c) Well. if it's the norm than it must be chaos.
Q:
Foresight ... It can be used at the front end as a guide, as fuel, filter, or catalyst. And it can be used postinnovation as an amplifier or critical future proofing lens. (c)
August 27, 2021
I picked up this book because of its beautiful design, and also because I own a small business and value strategy, but am not familiar with "design thinking" and hoped this would be a good primer. The subtitle, "what they can't teach you at business or design school," gave me hope that it would be a high-level introduction to a new topic.
Well, it is high-level, perhaps to a fault. My impression is that it's written for executives or managers rather than practitioners, and deals primarily with the "why" (the benefits of "design thinking") with some emphasis on the "what" (a sometimes-clear exploration of what design thinking actually is, though I was still a bit fuzzy at the end of the book), and very little about the "how."
My disappointment with the book is probably a case of audience mismatch. I'm a mix of in-the-trenches practitioner and small biz owner, so I'm looking first and foremost for practical applications of interesting ideas. This book celebrates the ideas themselves, and as a result (and due to the formal writing style), I had a hard time staying focused on the content. I would have appreciated more concrete examples (there were some, but they were few and far between).
But speaking of the content: it is beautiful. The design of the book is fantastic, and left me feeling happier about the effort of reading the text. Lovely as the design is, though, I wish I found the writing as delightful.
Well, it is high-level, perhaps to a fault. My impression is that it's written for executives or managers rather than practitioners, and deals primarily with the "why" (the benefits of "design thinking") with some emphasis on the "what" (a sometimes-clear exploration of what design thinking actually is, though I was still a bit fuzzy at the end of the book), and very little about the "how."
My disappointment with the book is probably a case of audience mismatch. I'm a mix of in-the-trenches practitioner and small biz owner, so I'm looking first and foremost for practical applications of interesting ideas. This book celebrates the ideas themselves, and as a result (and due to the formal writing style), I had a hard time staying focused on the content. I would have appreciated more concrete examples (there were some, but they were few and far between).
But speaking of the content: it is beautiful. The design of the book is fantastic, and left me feeling happier about the effort of reading the text. Lovely as the design is, though, I wish I found the writing as delightful.
September 26, 2013
THE MAIN IDEA
Design thinking can “bring about creative solutions to solve complex business problems.” This book explains how to do this in a ‘hands on’ way able to be easily transferred into practice by any organization wanting to adopt design thinking in their own work.
INTERESTING TIDBIT
The author is CEO of his own design firm ‘Idea Couture’ so has lots of practical experience in applying design thinking in practice.
WHAT YOU REALLY NEED TO KNOW
Applying design thinking to your business isn’t about just taking some design thinking ‘tools’ and applying them in the same way you used to use traditional strategy tools. Instead, it’s about rethinking the very way you think about your business. In a sense, design thinking is a system of thought more aligned to the emergent ‘new economy’ – decentralized, modular, based on ‘deep’ value and extremely heterogenous.
THE GENERAL OVERVIEW
Design thinking is a way for organizations to both weather the massive changes currently underway in the global economy as well as to ensure that they are able to thrive in this environment. Unlike much of the way design thinking is currently discussed though it’s not merely presented as just a new set of tools – rather it’s presented as what design thinking really can be: a new way of thinking! To use the term utilized by the author’s firm its bringing to bear the “power of D-School + B-School™.” This book provides an excellently written and interestingly structured outline of how you can adopt design thinking in your own organization’s practice.
The real strength of this book is the simplicity of the message. Although, with the added benefit of providing the actual tools to start implementing this type of thinking in your own organization. In this respect then, the book provides the ideal complement of both an in-depth discussion of new ideas with the concrete tools to be used to move forward with putting those ideas into practice.
While admittedly there are better books on the market for understanding the various nuances of design thinking or in providing exhaustive definitions and discussions of the various tools able to be used by practitioners but this is probably the single best design thinking primer for business’ available in the market at the moment. And, to square the circle, the book has a great aesthetic to it too. After all, if you’re going to promote design thinking it pays to walk the walk as well as talk the talk.
Definitely worth reading – maybe more than once!
Design thinking can “bring about creative solutions to solve complex business problems.” This book explains how to do this in a ‘hands on’ way able to be easily transferred into practice by any organization wanting to adopt design thinking in their own work.
INTERESTING TIDBIT
The author is CEO of his own design firm ‘Idea Couture’ so has lots of practical experience in applying design thinking in practice.
WHAT YOU REALLY NEED TO KNOW
Applying design thinking to your business isn’t about just taking some design thinking ‘tools’ and applying them in the same way you used to use traditional strategy tools. Instead, it’s about rethinking the very way you think about your business. In a sense, design thinking is a system of thought more aligned to the emergent ‘new economy’ – decentralized, modular, based on ‘deep’ value and extremely heterogenous.
THE GENERAL OVERVIEW
Design thinking is a way for organizations to both weather the massive changes currently underway in the global economy as well as to ensure that they are able to thrive in this environment. Unlike much of the way design thinking is currently discussed though it’s not merely presented as just a new set of tools – rather it’s presented as what design thinking really can be: a new way of thinking! To use the term utilized by the author’s firm its bringing to bear the “power of D-School + B-School™.” This book provides an excellently written and interestingly structured outline of how you can adopt design thinking in your own organization’s practice.
The real strength of this book is the simplicity of the message. Although, with the added benefit of providing the actual tools to start implementing this type of thinking in your own organization. In this respect then, the book provides the ideal complement of both an in-depth discussion of new ideas with the concrete tools to be used to move forward with putting those ideas into practice.
While admittedly there are better books on the market for understanding the various nuances of design thinking or in providing exhaustive definitions and discussions of the various tools able to be used by practitioners but this is probably the single best design thinking primer for business’ available in the market at the moment. And, to square the circle, the book has a great aesthetic to it too. After all, if you’re going to promote design thinking it pays to walk the walk as well as talk the talk.
Definitely worth reading – maybe more than once!
May 21, 2014
Not as good as expected. I struggled to see the relevance of the photos, and as there was so many, it effected the overall substance. It maybe added to the 'complexity' of "getting" Design Thinking for those who are trying to apply it to themselves and/or an enterprise.
There was a lot however, that I did like.
There was a lot however, that I did like.
August 2, 2015
A short book containing a lot of blank space and unrelated photography, or a photography book with really odd captions, I'm not so sure.
The book felt lacking the whole way through, as if the author had more in their head than they were putting on paper. Paragraphs felt condensed into sentences so optimized they were hard to grasp.
Each topic felt like it needed some real world example to help shape out its lesson and give the reader something to grasp and apply the language to.
It wasn't a wholly negative experience, there's some good stuff in there and it did a lot to set my mind off and thing of applications and examples from my own work. However I can't help but feel that there's a better, longer book out there.
The book felt lacking the whole way through, as if the author had more in their head than they were putting on paper. Paragraphs felt condensed into sentences so optimized they were hard to grasp.
Each topic felt like it needed some real world example to help shape out its lesson and give the reader something to grasp and apply the language to.
It wasn't a wholly negative experience, there's some good stuff in there and it did a lot to set my mind off and thing of applications and examples from my own work. However I can't help but feel that there's a better, longer book out there.
June 16, 2017
"Design Thinking" has become a buzzword in the industry these days. When I saw this book in my library I thought it might be a good primer on this topic. Sadly, it wasn't anything like that. The book is a compilation of funky,glossy pictures with very little content. It looks almost like a coffee table book(except for its size). My guess is that the whole content of a book won't amount to a few pages if one strips down all the pictures. Read this book if you want to gain knowledge of the topic equivalent to going through a short presentation.
December 22, 2013
Maybe this is a new buzz word but I don't really give much care about it.
This book may be more suitable with business people but I found the argument although not new is fresh and interesting. How to do things beyond "business as usual" and encourage a creative way of thinking in any business?
This book may be more suitable with business people but I found the argument although not new is fresh and interesting. How to do things beyond "business as usual" and encourage a creative way of thinking in any business?
August 22, 2013
Interesting book if you don´t know yet about Design Thinking. Not really much new information. As an introduction to Design Thinking for executives is really good.
May 22, 2019
Design Thinking for Strategic Innovation proposes solutions to, at least, 8 major business challenges—growth, predictability, change, relevance, extreme competition, standardization, creative culture, and strategy & organization.
Though I don’t have any background of business theory/education, I found that this book quite lacking. I understand that the author promote design thinking as a solution, but he wastes so many pages on persuading “why” you should consider design thinking without giving a clear “how” to applied it. Yes, there are some pages who give you space to try applied design thinking for business model design—there are 21 questions that try to guide you creating your own design. But, still, after finishing this book, I feel the author oversimplify the solutions that he offers. Also, this book has no reference, only index. This got me thinking, am I just reading an opinion, not even a theory with a reliable base? Maybe that’s got something to do with the sub title of this book, “What they can’t teach you at business or design school.” So, promising and full of mystery that it gets my expectation high. But then, it turn into a blunder when the content doesn’t really fulfill the promise, it left me unsatisfied and wonder “that’s it? That’s just it?”
Now, from the book layout and design point of view, this book is refreshing. It’s not text and text and text all over. This book armed with lots of pictures and graphic as illustrations, although there are some that I have no idea why they are being there—what’s the connection between a guitar pic or a chair graphic to the text they are trying to represent.
So, who should read this book? People who want to get a glimpse of what is design thinking without having any expectation maybe could pick this book, or maybe don’t. No one has no expectation, right? Especially after spending more than 200 pages. Pick another book.
Though I don’t have any background of business theory/education, I found that this book quite lacking. I understand that the author promote design thinking as a solution, but he wastes so many pages on persuading “why” you should consider design thinking without giving a clear “how” to applied it. Yes, there are some pages who give you space to try applied design thinking for business model design—there are 21 questions that try to guide you creating your own design. But, still, after finishing this book, I feel the author oversimplify the solutions that he offers. Also, this book has no reference, only index. This got me thinking, am I just reading an opinion, not even a theory with a reliable base? Maybe that’s got something to do with the sub title of this book, “What they can’t teach you at business or design school.” So, promising and full of mystery that it gets my expectation high. But then, it turn into a blunder when the content doesn’t really fulfill the promise, it left me unsatisfied and wonder “that’s it? That’s just it?”
Now, from the book layout and design point of view, this book is refreshing. It’s not text and text and text all over. This book armed with lots of pictures and graphic as illustrations, although there are some that I have no idea why they are being there—what’s the connection between a guitar pic or a chair graphic to the text they are trying to represent.
So, who should read this book? People who want to get a glimpse of what is design thinking without having any expectation maybe could pick this book, or maybe don’t. No one has no expectation, right? Especially after spending more than 200 pages. Pick another book.
January 26, 2021
Pros: Diseño llamativo, facil lectura, imágenes impactantes y decoración creativa
Contras: el contenido es muy superficial acerca de Design Thinking
Conclusiones: si deseas conocer como te puede ayudar Design Thinking a desarrollar una organización, como buscar nuevos caminos, como ayudar a que la innovación sea adquirida por tu empresa (organización) es una buena selección; si buscar conocer mas acerca de D.T. como se ejecuta y como aterrizarlo, este libro no es para ti.
Contras: el contenido es muy superficial acerca de Design Thinking
Conclusiones: si deseas conocer como te puede ayudar Design Thinking a desarrollar una organización, como buscar nuevos caminos, como ayudar a que la innovación sea adquirida por tu empresa (organización) es una buena selección; si buscar conocer mas acerca de D.T. como se ejecuta y como aterrizarlo, este libro no es para ti.
January 31, 2017
Este libro está escrito a un nivel conceptual mas abstracto del que hubiera preferido. Si hubiera incluido la descripción de ejemplos en donde mostrara a una o mas empresas que hayan incluido el Design Thinking en su cultura para generar una innovación estratégica sería un gran libro, creo que le faltó eso...
Quizá el aporte mas grande que tenga son las preguntas que deja al final para que aquellas personas que quieran integrar el pensamiento de diseño a su organización las respondan en base a los conceptos que describe el libro.
Este libro describe mas el "que" que el "como", es muy descriptivo desde un nivel estratégico. Si esperan encontrar aspectos procedurales u operativos no lean este libro. Si lo que buscan es como aplicar la filosofía del pensamiento de diseño a la organización y a sus modelos de negocio, este es su libro.
Quizá el aporte mas grande que tenga son las preguntas que deja al final para que aquellas personas que quieran integrar el pensamiento de diseño a su organización las respondan en base a los conceptos que describe el libro.
Este libro describe mas el "que" que el "como", es muy descriptivo desde un nivel estratégico. Si esperan encontrar aspectos procedurales u operativos no lean este libro. Si lo que buscan es como aplicar la filosofía del pensamiento de diseño a la organización y a sus modelos de negocio, este es su libro.
December 9, 2019
Tiene algunas partes interesantes pero en conjunto se queda en algo general que no aporta demasiado. Simplemente aplica los conceptos del Design Thinking a la estrategia empresarial pero sin profundizar ni poner ejemplos claros. Se queda en una revisión de la metodología aplicada a....
February 16, 2021
Gran inspiración a ser design thinkers
Un vista integral de todos los aspectos de una empresa y su conexión con design thinking. Un mirada antropocéntrica que es importante recalcar.
Un vista integral de todos los aspectos de una empresa y su conexión con design thinking. Un mirada antropocéntrica que es importante recalcar.
December 5, 2015
Absolute crap!
February 2, 2016
Very high level observations. Was looking for actionable insights & did not uncover them.
December 25, 2018
This book has a lot of big ideas in it but translating those ideas to action, process, or something more definitive is given short shrift.
December 30, 2020
the book introduces design thinking and sets the context for how it is relevant today and can be embedded into a modern enterprise… the subject is current and I have seen that design thinking, with its multifunctional and multi-perspective approach, helps to look at the complex connections between people, places, objects, events and ideas… and understanding the nature of these interactions both at the physical and emotional level is required to unlock the value of these complex relationships.
if we look at the challenge today - effective decision making in a dynamic and uncertain environment - we realise that the traditional methods (built on data, metrics, analytics) of the business world fall short and instead it needs to be balanced and guided by intuition, imagination, interdependencies, and humanity… we need often to pull together and integrate various disciplinary ideas, information, mental models and methods… and look at it from both the analytical and emotional sense. Design thinking is built on practices, principles and processes that are more empathetic, human-centred and courageous that business management.
while the book tries to present a framework to apply design thinking into a modern enterprise, it ends up being at a high conceptual level and leaves many steps to practical implementation… it lists down eight challenges that businesses face today and maps each to a design thinking solution - from using storytelling to visualise and explore growth alternatives; shifting away from predictability to strategic foresight; integrating sensing to be prepared for change and redefining value to stay relevant… being willing to move away from standardisation to human approach, investing in experience design to fight extreme competition… making rapid prototyping a way of life to build a creative culture and also bring people on the same conceptual page, uncover new knowledge; and continuously innovate to look for opportunities for constant renewal, to develop value clusters and new value delivery systems, design innovative business models for strategy and organisation…
the author writes that a paradigm change is needed to apply design thinking — from planning to portfolio, theory to practice, power to purpose, objects to system, structures to agility, formal education to fast learning, conformity to rebellion… and as you see these are all paramount to managing the uncertainty and the interconnectedness that is emerging in all our interactions today…
the book is readable, relevant if you are new to the subject and are looking for a high level context - but if you are a current practiser of design thinking and looking for insights, best-practices or frameworks, then you will find it just a refresher of what is widely established... it's a beginner read...
if we look at the challenge today - effective decision making in a dynamic and uncertain environment - we realise that the traditional methods (built on data, metrics, analytics) of the business world fall short and instead it needs to be balanced and guided by intuition, imagination, interdependencies, and humanity… we need often to pull together and integrate various disciplinary ideas, information, mental models and methods… and look at it from both the analytical and emotional sense. Design thinking is built on practices, principles and processes that are more empathetic, human-centred and courageous that business management.
while the book tries to present a framework to apply design thinking into a modern enterprise, it ends up being at a high conceptual level and leaves many steps to practical implementation… it lists down eight challenges that businesses face today and maps each to a design thinking solution - from using storytelling to visualise and explore growth alternatives; shifting away from predictability to strategic foresight; integrating sensing to be prepared for change and redefining value to stay relevant… being willing to move away from standardisation to human approach, investing in experience design to fight extreme competition… making rapid prototyping a way of life to build a creative culture and also bring people on the same conceptual page, uncover new knowledge; and continuously innovate to look for opportunities for constant renewal, to develop value clusters and new value delivery systems, design innovative business models for strategy and organisation…
the author writes that a paradigm change is needed to apply design thinking — from planning to portfolio, theory to practice, power to purpose, objects to system, structures to agility, formal education to fast learning, conformity to rebellion… and as you see these are all paramount to managing the uncertainty and the interconnectedness that is emerging in all our interactions today…
the book is readable, relevant if you are new to the subject and are looking for a high level context - but if you are a current practiser of design thinking and looking for insights, best-practices or frameworks, then you will find it just a refresher of what is widely established... it's a beginner read...
January 29, 2022
Sissejuhatus disainmõtlemisse.
Soovitaksin raamatut tänasele juhile, kes on hakanud mõistma, et vanad võtted enam ei toimi nii hästi või ei too oodatud tulemusi, sest maailm on muutunud.
Toob mõnusalt välja 10 disainmõtlemise printsiipi:
1. fookus on tegevustel, kus käigu pealt õpitakse;
2. aitab muutustega mugavustunnet tekitada;
3. aitab mõista inimkeskset lähenemist;
4. arvestab prognoosidega;
5. on dünaamilise protsessiga;
6. soosib empaatiat;
7. vähendab riske;
8. loob tähendust;
9. viib ettevõtte loovuse järgmisele tasemele;
10. muudab senist arusaama konkurentsieelisest.
Lisatud fotod ei andnud kohati midagi juurde ning kokkuvõttes jäi pinnapealseks. Küll aga sobilik tunniga teha kiire sissejuhatus, kui sa teemast veel midagi ei tea.
Soovitaksin raamatut tänasele juhile, kes on hakanud mõistma, et vanad võtted enam ei toimi nii hästi või ei too oodatud tulemusi, sest maailm on muutunud.
Toob mõnusalt välja 10 disainmõtlemise printsiipi:
1. fookus on tegevustel, kus käigu pealt õpitakse;
2. aitab muutustega mugavustunnet tekitada;
3. aitab mõista inimkeskset lähenemist;
4. arvestab prognoosidega;
5. on dünaamilise protsessiga;
6. soosib empaatiat;
7. vähendab riske;
8. loob tähendust;
9. viib ettevõtte loovuse järgmisele tasemele;
10. muudab senist arusaama konkurentsieelisest.
Lisatud fotod ei andnud kohati midagi juurde ning kokkuvõttes jäi pinnapealseks. Küll aga sobilik tunniga teha kiire sissejuhatus, kui sa teemast veel midagi ei tea.
October 9, 2023
"Design Thinking for Strategic Innovation" by Idris Mootee offers a fresh perspective on integrating design thinking into strategic business innovation. Mootee's approach goes beyond the classroom, providing practical insights and real-world examples. This book is a valuable resource for business leaders looking to harness creativity and design for strategic success.
July 31, 2022
This book is preacing about design thinking as a concept than is elaborating the ‘how’ in a very normative way. I am afraid that this book has little use for application and only give instructions for dong this and that without adequate explanation.
November 9, 2023
Este libro es perfecto para adentrarse en un tema tan interesante como el design thinking. El autor proporcionar ejemplos, conceptos importantes y las aplicaciones que se le puede dar en los negocios.
January 23, 2021
A practical book, hence most of informations here are quite basic.
December 4, 2021
Un libro con un diseño editorial increíble. El lenguaje pienso que resulta a veces muy elevado si eres principiante en design thinking, pero me gusta q esta balanceado entre lo teórico y lo práctico
February 22, 2022
.
This entire review has been hidden because of spoilers.
March 18, 2023
Do you know nothing about design thinking? This is a quick introduction to the topic with glossy pictures. Do you know things about design thinking? There is not a single unique idea in this book.
May 3, 2021
Design Thinkers future people
Is very important has this book and home library, arrived to thinkers design is a challenge at LatinoAmérica because the first need is resolve the first daily needs before get out poverty…Idris, let me know some things about difference between strategy and business case without complex literature and an introduce to world like Design think the best methodology to teach to think about make all a best world
Is very important has this book and home library, arrived to thinkers design is a challenge at LatinoAmérica because the first need is resolve the first daily needs before get out poverty…Idris, let me know some things about difference between strategy and business case without complex literature and an introduce to world like Design think the best methodology to teach to think about make all a best world
March 14, 2016
Muchas de las cosas que he aprendido en los últimos seis años, de forma estructurada. El Design Thinking no es una moda, no es algo "simple", no es algo "por encimita".
Es la forma de hacer las cosas, es la forma de pensar, es la forma de transformar, es la forma de vivir, es la forma de crear.
Es la forma de hacer las cosas, es la forma de pensar, es la forma de transformar, es la forma de vivir, es la forma de crear.
October 27, 2015
One of the best books I have read till date on Design Thinking
Very insightful, comprehensive and full of deep substance which differentiated it for me vis a vis other books on the topic !
Very insightful, comprehensive and full of deep substance which differentiated it for me vis a vis other books on the topic !
March 29, 2016
Very definitely a business perspective on Design Thinking. There is much here that translates to my thinking in education and these ideas were important and made the book worth the read. The business specific sections were of less value to me and hence not five stars.
July 19, 2015
marvelous! finally something that bring biz and creative sides together!
Displaying 1 - 30 of 32 reviews