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Psychologia wpływu. 10 cech, które pomogą ci oddziaływać na ludzi
Dlaczego jedni ludzie potrafią zmieniać bieg wydarzeń, a inni pozostają niewidzialni w tłumie, choć mają równie dobre pomysły? A może zastanawiałeś się, dlaczego twoje idee, choć wartościowe, nie zyskują uwagi, jaką powinny. Nie chodzi o szczęście ani talent, ale o coś znacznie bardziej konkretnego – zestaw cech i umiejętności, które pozwalają działać skutecznie i osiągać założone cele.
Brian Tracy, światowej sławy mówca i autor bestsellerów, uczy, jak stać się człowiekiem, który przyciąga uwagę i osiąga, to co zamierza. Ludzie skuteczni różnią się pochodzeniem czy osobowością, ale łączy ich dziesięć wspólnych cech, takich jak: doskonała komunikatywność, uczciwość, wytrwałość czy przygotowanie.
Dzięki tej książce:
Poznasz narzędzia, które pozwolą ci być zauważanym i słuchanym. Dowiesz się, jak budować relacje oparte na zaufaniu i współpracy. Odkryjesz, jak realizować swoje cele z większą pewnością siebie i skutecznością.
Człowiek podejmuje działanie tylko wtedy, gdy wierzy, że zmiana przyniesie mu korzyści. Z tą książką to możliwe.
Autor zachęca do refleksji i przygotowania przed działaniem, pokazując, jak drobne zmiany mogą wpłynąć na życie zawodowe i osobiste. Inspiruje, by zatrzymać się i wprowadzić pozytywne zmiany.
Brian Tracy, światowej sławy mówca i autor bestsellerów, uczy, jak stać się człowiekiem, który przyciąga uwagę i osiąga, to co zamierza. Ludzie skuteczni różnią się pochodzeniem czy osobowością, ale łączy ich dziesięć wspólnych cech, takich jak: doskonała komunikatywność, uczciwość, wytrwałość czy przygotowanie.
Dzięki tej książce:
Poznasz narzędzia, które pozwolą ci być zauważanym i słuchanym. Dowiesz się, jak budować relacje oparte na zaufaniu i współpracy. Odkryjesz, jak realizować swoje cele z większą pewnością siebie i skutecznością.
Człowiek podejmuje działanie tylko wtedy, gdy wierzy, że zmiana przyniesie mu korzyści. Z tą książką to możliwe.
Autor zachęca do refleksji i przygotowania przed działaniem, pokazując, jak drobne zmiany mogą wpłynąć na życie zawodowe i osobiste. Inspiruje, by zatrzymać się i wprowadzić pozytywne zmiany.
152 pages, Paperback
Published February 25, 2025
47 people are currently reading
121 people want to read
About the author
Brian Tracy
1,397 books5,171 followersBrian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations.
He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.
He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.
He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.
His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.
He has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the US, Canada and 55 other countries worldwide. As a Keynote speaker and seminar leader, he addresses more than 250,000 people each year.
Brian has studied, researched, written and spoken for 30 years in the fields of economics, history, business, philosophy and psychology. He is the top selling author of over 45 books that have been translated into dozens of languages.
He has written and produced more than 300 audio and video learning programs, including the worldwide, best-selling Psychology of Achievement, which has been translated into more than 20 languages.
He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America's largest corporations. His exciting talks and seminars on Leadership, Selling, Self-Esteem, Goals, Strategy, Creativity and Success Psychology bring about immediate changes and long-term results.
Prior to founding his company, Brian Tracy International, Brian was the Chief Operating Officer of a $265 million dollar development company. He has had successful careers in sales and marketing, investments, real estate development and syndication, importation, distribution and management consulting. He has conducted high level consulting assignments with several billion-dollar plus corporations in strategic planning and organizational development.
He has traveled and worked in over 80 countries on six continents, and speaks four languages. Brian is happily married and has four children. He is active in community and national affairs, and is the President of three companies headquartered in San Diego, California.
His most popular training programs are centered around teaching authors how to write a book and helping public speakers create successful careers.
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Displaying 1 - 13 of 13 reviews
September 12, 2022
Very easy to read self-help book with plenty of short personal stories to illustrate the points the author is making. I am not particularly interested in this topic but it was an interesting and quick read.
August 24, 2025
I have two opinions about this book. Very different ones, and that makes it hard to combine them into a single, coherent thought. But let’s try—because that’s also why we read, isn’t it? To try something new.
On the one hand, the book formally resembles a self-help guide. Yet it is not written in a stereotypical way, and while reading I never felt like I was stuck with another 90s-style manual. The text flows smoothly, the information is condensed, with no unnecessary filler. Each chapter contains stories that illustrate the qualities being discussed, the author explains the underlying mechanisms and even provides hints on how to develop these traits in oneself. If I stopped here, I’d say it was a rather average book.
But there’s another side to it. Mr. Briacy, almost by accident, added an eleventh quality. He never actually describes it, but it stands out in nearly every chapter, in every story. That quality is engagement. It’s the sense of wanting to act, to collaborate, to create something together. And that, for me, turned out to be the real value of this book. Because “engagement” means something different to everyone—maybe it overlaps with those ten listed traits, maybe it’s something entirely separate, or maybe it doesn’t even need to be defined to be experienced.
I’ll admit, some of the stories he shared unsettled me. For instance, when he wrote that every parent loves their child—while I’ve recently read books showing just how untrue that assumption can be. Or when he claimed that everyone asks themselves certain questions—which, to me, feels like idealizing the way the world works. Still, I don’t think this came from malice, or even from the limitations of the “bubble” he lives in. I think it stems precisely from that attitude of engagement. Because if you are truly engaged, it seems natural to embrace certain values and ask certain questions.
You could receive this book as a gift and never really understand it, because technically the choice is yours. But in reality, engagement becomes the deeper motivation behind every choice.
This book, quite unintentionally, opened me up to many of my own analyses. And that’s why, in the end, I consider it surprisingly good.
On the one hand, the book formally resembles a self-help guide. Yet it is not written in a stereotypical way, and while reading I never felt like I was stuck with another 90s-style manual. The text flows smoothly, the information is condensed, with no unnecessary filler. Each chapter contains stories that illustrate the qualities being discussed, the author explains the underlying mechanisms and even provides hints on how to develop these traits in oneself. If I stopped here, I’d say it was a rather average book.
But there’s another side to it. Mr. Briacy, almost by accident, added an eleventh quality. He never actually describes it, but it stands out in nearly every chapter, in every story. That quality is engagement. It’s the sense of wanting to act, to collaborate, to create something together. And that, for me, turned out to be the real value of this book. Because “engagement” means something different to everyone—maybe it overlaps with those ten listed traits, maybe it’s something entirely separate, or maybe it doesn’t even need to be defined to be experienced.
I’ll admit, some of the stories he shared unsettled me. For instance, when he wrote that every parent loves their child—while I’ve recently read books showing just how untrue that assumption can be. Or when he claimed that everyone asks themselves certain questions—which, to me, feels like idealizing the way the world works. Still, I don’t think this came from malice, or even from the limitations of the “bubble” he lives in. I think it stems precisely from that attitude of engagement. Because if you are truly engaged, it seems natural to embrace certain values and ask certain questions.
You could receive this book as a gift and never really understand it, because technically the choice is yours. But in reality, engagement becomes the deeper motivation behind every choice.
This book, quite unintentionally, opened me up to many of my own analyses. And that’s why, in the end, I consider it surprisingly good.
September 13, 2025
OCENA 5/10 - PRZECIĘTNA
Mam mieszane uczucia do tej książki. Dlaczego? Dlatego, że jej podtytuł mógłby brzmieć "jak się zachowywać, aby zmanipulować ludzi, by poszli za tobą". Pytanie, czy stosując się do tych zasad człowiek pozostanie sobą. Odniosłam trochę wrażenie, że autor zachęca do bycia perfekcyjnym, do przygotowywania czegoś setki godzin, do ubierania się ponad swój stan, do sprawiania wrażenia, że lubisz wszystkich, aby wszyscy lubili ciebie, abyś był pierwszy w drodze do awansu, do zadawania wielu pytań innym po to, żeby poczuli się ważni i ostatecznie wcisnąć im swój produkt lub w przyszłości móc to wykorzystać. Czy to jest rzeczywiście szczere i do końca etyczne? Przyznam, że pracuję w korporacji, rozwijam się w strukturach całkiem szybko - zauważyłam u siebie parę cech i zachowań wspomnianych w książce. Czy uważam to za dobre? Coraz bardziej nie, bo zaczynam się męczyć ciągłym analizowaniem co muszę robić i z kim, aby być zauważoną i jak się wpasować w ten korpo świat, który coraz bardziej chyba odbiera mi to, kim jestem. Podsumowując, myślę że zestaw omówionych przez autora 10 cech jest całkiem dobrze dobrany, jednak do samej ich analizy trzeba mieć trochę dystansu. Myślę, że warto też na nie spojrzeć z poziomu tego, kim się jest i jeśli chce się je zastosować - to aby były to u nas cechy wpływu, a nie manipulacji, bo ja tu widzę dość cienką granicę.
#współpracabarterowa
Mam mieszane uczucia do tej książki. Dlaczego? Dlatego, że jej podtytuł mógłby brzmieć "jak się zachowywać, aby zmanipulować ludzi, by poszli za tobą". Pytanie, czy stosując się do tych zasad człowiek pozostanie sobą. Odniosłam trochę wrażenie, że autor zachęca do bycia perfekcyjnym, do przygotowywania czegoś setki godzin, do ubierania się ponad swój stan, do sprawiania wrażenia, że lubisz wszystkich, aby wszyscy lubili ciebie, abyś był pierwszy w drodze do awansu, do zadawania wielu pytań innym po to, żeby poczuli się ważni i ostatecznie wcisnąć im swój produkt lub w przyszłości móc to wykorzystać. Czy to jest rzeczywiście szczere i do końca etyczne? Przyznam, że pracuję w korporacji, rozwijam się w strukturach całkiem szybko - zauważyłam u siebie parę cech i zachowań wspomnianych w książce. Czy uważam to za dobre? Coraz bardziej nie, bo zaczynam się męczyć ciągłym analizowaniem co muszę robić i z kim, aby być zauważoną i jak się wpasować w ten korpo świat, który coraz bardziej chyba odbiera mi to, kim jestem. Podsumowując, myślę że zestaw omówionych przez autora 10 cech jest całkiem dobrze dobrany, jednak do samej ich analizy trzeba mieć trochę dystansu. Myślę, że warto też na nie spojrzeć z poziomu tego, kim się jest i jeśli chce się je zastosować - to aby były to u nas cechy wpływu, a nie manipulacji, bo ja tu widzę dość cienką granicę.
#współpracabarterowa
October 9, 2022
As in all his books, Brian Tracy builds your skills. In August, I read Brian Tracy's second-most recent book, The Phoenix Transformation: 12 Qualities of High Achievers to Reboot Your Career and Life. Unlike most of his work, it was a little sloppy, repeating itself even within the same chapter. Or switching from being about personal success to sales success without warning or transition. But The 10 Qualities of Influential People is clear, insightful, easy-to-understand and you'll leave with a plan for what you can do today to increase your influence in your personal and professional lives. Tracy does something which Stephen R. Covey never successfully did: He shows the link between being and seeming, explaining why they're both important and how to succeed at both.
Read
March 20, 2022I flicked to the chapter called attitude to begin with as i as attitude as being a as n important determinant in well being/success in life/you name it. Tracy invalidate anyone experiencing negative emotions. He states, “i’m never negative.” That informs me of the simplistic lean of others of his factors. I noped out. Back to the library!
February 7, 2023
I absolutely love Brian Tracy but he continues to write
the same books with the same exact word for word content over and over.
the same books with the same exact word for word content over and over.
November 20, 2023
A good read
March 10, 2024
The methods feel very manipulative. Also very Christian.
audiobooks
May 1, 2024Ok
September 23, 2024
I have enjoyed reading this book
September 3, 2025
Typical Brian Tracy. Lots of motivation, lots of inspiration without going into depth. Perfect for beginners.
November 13, 2025
Informative with good examples. Enjoyed the audio.
May 12, 2023
As always another good read from BT. Although you might find some repeated from his other works - I am still fine with it.
Few notes:
- 4 principles to develop the skill of influence: Reciprocity; Commitment and Consistency; Social proof; Authority
- The 10 qualities of influential people
1. Goal-Oriented: Be clear about who you are, including strengths and weaknesses; Write down goals; Develop a plan to reach them; Work your plan every day until you succeed; Never give up
2. Integrity
3. Attitude: Reject negativity; Forgive; Avoid destructive criticism
4. Sincerity
5. Being well-informed: You become what you think most of the time; You become what you teach; You teach what you most learn
6. Preparation
7. Loving People
8. Communication
9. Good Manners
10. Perseverance
Few notes:
- 4 principles to develop the skill of influence: Reciprocity; Commitment and Consistency; Social proof; Authority
- The 10 qualities of influential people
1. Goal-Oriented: Be clear about who you are, including strengths and weaknesses; Write down goals; Develop a plan to reach them; Work your plan every day until you succeed; Never give up
2. Integrity
3. Attitude: Reject negativity; Forgive; Avoid destructive criticism
4. Sincerity
5. Being well-informed: You become what you think most of the time; You become what you teach; You teach what you most learn
6. Preparation
7. Loving People
8. Communication
9. Good Manners
10. Perseverance
Displaying 1 - 13 of 13 reviews