Relationships can take you places marketing can’t.
Word of mouth is the most powerful form of advertising, but asking for referrals can feel awkward and transactional. That’s where the Referral Partner Transformation (RPT) System comes in.
Instead of chasing fish (nagging for referrals), build a fishing fleet—a proactive system of partners and R.I.C.H. relationships that effortlessly generate referrals month after month. This refreshing, sustainable approach to business growth replaces cold calls, ads, and algorithms with genuine partnerships and trust.
Packed with proven, practical strategies, Beyond GIFT∙OLOGY helps you create a network of loyal allies who want to see you succeed. Whether you’re a service professional, sales leader, or small business owner—solo or leading a team—Beyond GIFT∙OLOGY turns timeless ideas into a transformative system for lasting success. Stop chasing. Start building. And become blessed beyond measure.
When I downloaded this and began reading through it, what struck me most was the layout of the book itself. Sometimes self-help or educational books can be overwhelmingly textbook in style, filled with giant paragraphs, hard to stay focused in. This is NOT that kind of book. This book was a mission of John Ruhlin who has since passed away. Its R.I.C.H. method is an easy concept to embrace. The breakout boxes are meaningful and do not take away from the rest of the content. The indentations, bullet points, questions, thoughts and ideas as they are laid out throughout the book captured my attention and I found myself scribbling answers and comments in the margins. Although directed towards creating a mindful way of gaining referrals, the underlying message of developing lasting relationships in life is very clear.
- [ ] Disclaimer - I received this book as a Goodreads giveaway.