What if everything you’ve been told about weight loss was a lie?
For years, you’ve been sold a sugarcoated count calories, starve yourself, sweat it out, or pop a pill—and voilà, the pounds will melt away. But here you are, still battling the scale, dreading the mirror, and wondering why every diet fails. Craig Beck, a man who once hauled around 252 pounds of regret, is here to shatter the myths and hand you the real secret to a slimmer, healthier you. Sugarcoated Lies isn’t just another diet book—it’s a wake-up call, a battle plan, and a you can lose weight, feel amazing, and never go hungry again.
Craig’s journey began on a grim day in 2010, staring down at a scale screaming obese. Fifty failed diets, thousands of dollars on gym memberships (he visited twice!), and a wardrobe of clown-sized trousers later, he’d had enough. But it wasn’t willpower or a miracle drug that dropped him 60 pounds to a lean 192—it was a revelation about blood sugar, insulin, and the food industry’s dirty little secrets. Through relentless self-experimentation (over 2,000 blood tests!) and a no-nonsense dive into the science, Craig cracked the it’s not fat making you fat—it’s sugar, and the hidden grains in everything you eat.
In Sugarcoated Lies, Craig exposes the truth Big Food doesn’t want you to 80% of supermarket shelves are laced with addictive sugar, wheat is a silent killer, and insulin—not calories—is the real puppet master behind your weight. Armed with a Continuous Glucose Monitor (CGM), he shows you how to spy on your body’s fat-storing tricks and outsmart them. Forget tiny portions or tasteless “diet” meals—this is about eating real food, enjoying every bite, and watching the pounds vanish. Imagine devouring a double sausage McMuffin (minus the bun), a tub of hummus, or a fiery vindaloo—all guilt-free, all while your blood sugar stays steady and your waistline shrinks.
This isn’t a fad, or a quick fix doomed to rebound like those dangerous and overhyped GLP-1 drugs (Craig’s own brush with Semaglutide landed him in the ER—puffy-faced and wiser).
It’s a lifestyle shift that works because it’s sustainable. You’ll learn to eat like a caveman—meat, veggies, healthy fats—while dodging the modern poisons of soda, processed carbs, and “low-fat” traps. Craig’s Blood Glucose Diet says goodbye to so-called healthy orange juice, smoothies and wholegrain breakfast sawdust; hello to delicious and filling berries, fibre-packed goodies and lots of savoury protein. This is the diet cheat sheet that rewires your subconscious to want to be slim and turns exercise into a joy, not a chore. Backed by science—like studies showing meal order can halve blood sugar spikes—it’s practical, proven, and refreshingly simple.
But this book is more than a how-to—it’s a rebellion against a system that profits from keeping you fat and miserable. Craig’s raw honesty and biting humor cut through the noise. He’s been there—humiliated by an ever-increasing jean size, crushed by a doctor’s blunt verdict—and fought back. Now, he’s handing you the secret sauce that defies the usual, miserable solution to being overweight.
Ready to ditch the yo-yo cycle? Sugarcoated Lies offers a solution to weight problems and poor health with no starvation, no expensive jabs, and no excuses. Join thousands who’ve transformed their lives with Craig’s method—no meetings, no shame, just results. This isn’t about losing weight—it’s about gaining control, energy, and a body you love.
Craig Beck ABNLP, ABHYP, DhP. is considered by many to be the world's foremost authority on persuasion and human behaviour. Former UK broadcaster, certified NLP Master Practitioner, and bestselling author of more than a hundred books, he has spent two decades reverse engineering why human beings think, decide, buy, follow, and change their minds. More than a million readers across the globe have used his work to understand the hidden mechanics of influence and motivation.
Twenty years on national radio taught him the difference between writing for an audience and talking to one. When he left broadcasting, he turned that instinct on the wiring underneath persuasion itself, training as a hypnotherapist and behavioural change specialist, then translating the science into language ordinary people could carry into a real conversation.
His work spans three connected pillars. Psychology and persuasion, where he decodes how influence operates in business, politics, and relationships. True crime, where he applies the same lens to predators and dangerously persuasive personalities. Personal change, including the internationally known Stop Drinking Expert programme, born directly out of his own quiet, expensive battle with alcohol.
He writes the way he speaks. Plainly. Directly. Sometimes cheekily. Always on the assumption that you would rather hear the truth than be flattered. He does not teach theory from a safe distance. He shows you where the levers are, who has been pulling them, and how to take your hand back.
Eye opening, common sense with some humor sprinkled in. The new "miracle drugs" aren't miracles. Just a new tentacle of Big Pharma to set you up as the next victim of full inclusion in their evil cabal. Then there is Big Farma. Another death star in the evil empire. We are the fighters and can shrink their growth one person at a time by not consuming these products and supporting real and healthy solutions. No quick fixes here. Steady & persistent actions are needed to make this a reality. Thank you Mr.Beck.