The Story Selling Method

by Philipp Humm

Do you struggle to connect with your customers on a personal level?
Do you want to stand out in a very competitive market?
Or do you want to accelerate your sales career?


The Story Selling Method will teach you how to tell powerful stories that actually work in sales! No fluff, no BS… just straightforward and effective storytelling tactics that will transform your sales game. The techniques you’re about to learn are the same ones that have helped thousands of professionals at top companies like Google, Oracle, and Visa win more business. The methods within this book are simple, authentic, and effective. Whether you're a sales professional, entrepreneur, or consultant, this Story Selling blueprint is your ultimate resource to unlock your storytelling potential and level up your sales skills.

Genres: Nonfiction

167 pages, Kindle Edition

Published February 28, 2025

About the author

Philipp Humm is on a mission to help people discover the storyteller within each of us.

He has helped thousands of sellers, leaders, and entrepreneurs around the world use stories to inspire in business and beyond. His clients include Google, Visa, Oracle, Bain & Co, Noom, and E.ON to name drop a few.

Prior to starting his storytelling business, Philipp worked for almost a decade at Uber, Bain & Company, and Blackstone.
He discovered his passion for performance arts (acting, improv., and storytelling) during his time in New York while completing his MBA at Columbia University. Over the past year, he has published his book The StorySelling Method and has given a TEDx talk on The Secret to Building Confidence.

In his free time, Philipp shares stories at open mic nights in Amsterdam, moves his hips at regular Bachata parties, and plays Spikeball with friends.

Reviews

[Irhtayag · Rating 5 out of 5]

Loved the way this book is structured. Loved the templates!

[Manjari Singh · Rating 5 out of 5]

I chose this book to learn about the various forms of storytelling and their practical applications. Philipp Humm does an excellent job of decomposing the craft of storytelling into manageable, straightforward steps. Because the exercises and examples are realistic, it's easy to start using the techniques right away. I particularly enjoyed how he demonstrates that stories can be used to establish connection and trust in addition to being used to sell goods. This book is ideal for sales professionals, particularly those who wish to stand out and leave a lasting impression. All in all, it's a very helpful and perceptive guide that I will most certainly use again.

[Manpreet Kaur · Rating 5 out of 5]

I love a non-fiction book that’s precise and on-point.

This book adds no fluff around what it intends to teach. this is why it’s short and I love it for this reason.

One of those books that you might want to keep next to your work desk to remind yourself that you need to work on your storytelling and refer when necessary.

[Srihit Reddy · Rating 4 out of 5]

I like the book in many ways, good easy and intresting to read, insightful... but personally I feel this is a specific book for specific audience who are into sales though general audience can read, still suggested for sales people