أحدث وسائل الإعلام الجديدة

by Paul Levinson, هبة ربيع (ترجمة)

Discusses how “new new media” are transforming our culture

Facebook, Twitter, YouTube, Wikipedia, Foursquare, blogging … these and other “new new media“ are used by hundreds of millions worldwide and are transforming just about every aspect of our culture from the way we elect presidents to how we watch television.   New New Media details the benefits, opportunities, and dangers of these transformations.

New new media, as opposed to the traditional “new media” of email and websites, allow and encourage all consumers to become producers, readers to become writers and publishers, viewers to become performers - and have engendered such worldwide movements as The Arab Spring, The Tea Party,  and Occupy Wall Street.  This catalytic feature of contemporary media prompts an entirely new look at how mass media, culture, and industry are undergoing the most profound changes since the advent of the alphabet and the printing press.

Learning Goals
Upon completing this book, readers will be able MySearchLab does not come automatically packaged with this text. To purchase MySearchLab, please or you can purchase a valuepack of the text + MySearchLab (at no additional cost): ValuePack 0134085663 / ValuePack 9780134085661

Genres: Communication

347 pages, Hardcover

First published December 3, 2014

About the author

Paul Levinson, PhD, is an author, professor, singer-songwriter, media commentator, podcaster, and publisher. His first novel, The Silk Code, won the Locus Award for best first science fiction novel of 1999. Entertainment Weekly called his 2006 novel, The Plot to Save Socrates, “challenging fun”. Unburning Alexandria, sequel to The Plot to Save Socrates, was published in 2013. Chronica - the third novel in the Sierra Waters time travel trilogy - followed in 2014. His 1995 award-nominated novelette, "The Chronology Protection Case," was made into a short film, now on Amazon Prime Video. His 2022 alternate history short story about The Beatles, "It's Real Life," was made into a radioplay, streaming free, and an audiobook, in 2023, and it won the Mary Shelley Award for Outstanding Fiction. "It's Real Life" was expanded into a novel, It's Real Life: An Alternate History of The Beatles, and published in 2024. Paul Levinson was President of the Science Fiction Writers of America (SFWA), 1998-2001. His nine nonfiction books on the history and future of media -- Human Replay: A Theory of The Evolution of Media (1979/2017), Mind at Large: Knowing in the Technological Age (1988), Electronic Chronicles (1992), Learning Cyberspace (1995), The Soft Edge: A Natural History and Future of the Information Revolution (1998), Digital McLuhan (1999), RealSpace (2003), Cellphone (2004), and New New Media (2009, 2012) -- have been translated into 16 languages around the world, and have been reviewed in The New York Times, Wired, and major newspapers and magazines. Two shorter books, McLuhan in an Age of Social Media and Fake News in Real Context, were published in 2015-2016, and are frequently updated. Levinson appears on CNN, MSNBC, NPR, and numerous other television and radio shows and podcasts. His 1972 album, Twice Upon a Rhyme, was reissued on CD and remastered vinyl and is available on Bandcamp and iTunes. His first new album since Twice Upon A Rhyme -- Welcome Up: Songs of Space Time -- was released by Old Bear Records on CD and digital, and Light in the Attic Records on vinyl, in 2020. Levinson is Professor of Communication and Media Studies at Fordham University in NYC.

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Reviews

[Aaron · Rating 3 out of 5]

Ugh. Levinson is rather full of himself, but knowledgeable about different sources of new new media (i.e. Facebook, Twitter, YouTube, Wikipedia...). It really is pretty well written, but Levinson references his own blog, podcast, science-fiction books, and essentially anything else he has created with even the slightest relevance to the topic at hand. The book isn't all that long as it is, but I swear it could 25 pages shorter if all the self-referential things were removed.

Overall, I assume it would be difficult to find a book with the range of information New New Media contains. Maybe Levinson's ruthless self promotion won't bother you, but it just didn't sit well with me.

[MeskaKsiazka · Rating 3 out of 5]

Trudno jednoznacznie określi czy książka jest dobra czy zła, bo nie jest ani taka ani tak. Książka ma swoje plusy, ale ma też minusy które ciągną ją w dół.

Na początek chciałbym zaznaczyć że książka należy do gatunku literatury naukowej, czyli zupełnie innego rodzaju niż najbliższe jej rodzaje czyli literatura popularnonaukowa (naukowa w ujęciu fabularyzowanym i przystępniejszym dla "szarego" Kowalskiego) oraz literatury samorozwojowej (czyli skupiającej się na pozyskiwaniu nowej wiedzy która jest kierowana do określonych grup odbiorców którzy chcą się dowiedzieć czegoś na temat danego zagadnienia). "Nowe nowe media" są połączeniem obu pod hasłem książki naukowej.

Fakt iż książka jest naukową dobitnie obrazuje język jaki jest używany, jest on wyraźnie naukowy odwołujący się do wielu innych naukowców, widzimy obecność wielu pojęć naukowych oraz definicji.

Plusem całej książki jest ogromna świadomość autora w kwestii tematu na jaki pisze, gdyż sam się tym interesuje i takowych tematów naucza jako nauczyciel akademicki.

Minusem zaś jest częste odbieganie autora od tematu i podawanie anegdot czasami całkowicie absurdalnych wobec ogólnego tematu książki.

Ciężkim do charakteryzacji jako plus bądź minus jest data wydania książki czyli 2010 rok, oraz oparcie całości o wydarzenia z lat 2007-2008 i kampanię wyborczą Baracka Obamy, którą my jako Europejczycy niekoniecznie musimy znać tak doskonale jak Amerykanie. Kolejną kwestią odnoszącą się do wieku powstania książki jest fakt iż niektóre dane są przestarzałe w obliczu bardzo szybko rozwijającej się technologii smartfonów oraz Internetu.

Książka mimo że nie była wybitna, nie była nawet dobra to zawsze będzie zajmować szczególne miejsce w moim sercu gdyż to właśnie w oparciu o nią napisałem swoją pracę licencjacką na temat Komunikacji w mediach społecznościowych.

[Chad Harrison · Rating 2 out of 5]

Seemed mostly like a platform to talk about himself and how "into" new new media he is.

[Larashi · Rating 3 out of 5]

Great books from communication scholar!
I always love to read this kind of stuffs, esp related to new social media.
mr. levinson describe and explained them one by one and that's awesome!
In2012, i am hoping to read more communication books like this one

[Plamen Miltenoff]

Chapter 6. Blogging (should be blogs / wikkies)
p. 82. Chapter 6. Blogging is “the first big player” in the new new media revolution by the easy of use (any reader can become a writer) blog requires no production.
Although speaking is easier then writing… Writing always had some advantages over speaking
Writing is permanent and has greater control of the message. A speaker has harder time disguising emotions in a speech.
Blogging takes the dissemination of news and opinion one big step beyond the telegraphs: no reporters and no newspapers (no production, p. 82).
p. 83 personalization or “de-professionalization”
fax was for one to one communication, whereas blog goes everywhere.
Permanence is one of the most revolutionary aspects of new new media (I will argue the word of choice. It is continuance not permanence, since digital media is very volatile) . The author contradict himself by admitting that blogger can remove easily parts or entire blog (so it is NOT permanent)
Blogs lack the reliable localibility of books (old-fashion thinking, trying to adapt old thinking to new media)
p. 85 blog commenting as the ubiquitous greek chorus.
p. 86 comments as correctors
p. 90 group blogging is actually wikies.
p. 97 photoblogs: Photobucket, Instagram Flickr Pinterest. (Actually Twitter and Tumbler must be here)
p. 98. How one measures the impact. Statcounter, Alexa, Klout.
p. 99 blogging platforms.
p. p. 100 are bloggers entitles to the same first amendment protection as old-media journalists. The tactic of big companies scaring small bloggers to silence the truth: all potential of the blogs mentioned above eradicated? P. 102 citizen journalists, first amendment and occupy wall street.
p. 104 anonymity in blogging. P. 106 wikileaks
p. 148 podcasting.

[Laurel · Rating 4 out of 5]

Not yet dated. A good description of several forms of digital communication- not sure I would call them New New Media- I don't like his semantic use of "new new".

[Aisha]

ok

[Safakdikmen]

çskjxbshkb

[Shannon · Rating 3 out of 5]

This is not the kind of book I would typically read, but as it was required reading for a class, I did finish it. Overall this was an okay look into social media and its impact on society. It was pretty decent as a textbook, a bit dull for recreational reading.

Check out my full review on my blog For the Love of Words.