IIMA - Business And Intellectual Property: Protect Your Ideas

by Anurag K. Agarwal

Business and Intellectual Property reflects on the future of IP in the age of new media and shows how—in a rapidly changing business field—managers and decision-makers need to be more perceptive, agile and vigilant than ever before. Drawing on contemporary business affairs and strategies, it explores the nature and scope of IP and the evolution of national laws and global agreements like the TRIPs to protect it. It also explores the measures (the use of patents, copyrights and trademarks) used by some of the biggest brands—Coke, MGM, 20th Century Fox, Microsoft, Harrods, Maruti, Tata—to manage disputes and protect themselves.

175 pages, Kindle Edition

First published July 16, 2012

Reviews

[Bhargav Ramesh · Rating 1 out of 5]

Expected better from IIMA series. Concepts are shallow and written for noobs. Not worth buying this. You could probably read better articles on the topic on web. What a shame.