Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Fifth Edition

by Arthur Asa Berger

Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.

276 pages, Paperback

First published August 1, 2000

Reviews

[zoom-zoom · Rating 5 out of 5]

Our cultural society is so saturated with consumerism that we are living our lives through the American dollar.

[Dirk · Rating 5 out of 5]

Excellent introductory book, particularly useful for teaching in marketing and marketing communications.

[Michael Indiano · Rating 3 out of 5]

Kinda dull, but certainly informative