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Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society, Fifth Edition
Ads, Fads, and Consumer Culture-now in its fifth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
276 pages, Paperback
First published August 1, 2000
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Displaying 1 - 3 of 3 reviews
May 10, 2008
Our cultural society is so saturated with consumerism that we are living our lives through the American dollar.
January 6, 2017
Excellent introductory book, particularly useful for teaching in marketing and marketing communications.
December 22, 2017
Kinda dull, but certainly informative
Displaying 1 - 3 of 3 reviews