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Click Here: The Art and Science of Digital Marketing and Advertising
The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta.
“Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.” —Mark Zuckerberg, CEO, Meta
Growth is good. But how do you achieve growth for your business in the digital age?
Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. But how do you decide which is best for your product or service?
The answers are right here, thanks to Alex Schultz.
Alex’s unparalleled expertise and experience is crystalized in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget, whether you are working for a global corporation or running your own start-up.
From understanding channels, to testing creative, to measuring incremental gains, Click Here is the book you need to read if you want to grow your business.
“Few people understand marketing and growth better than Alex.” —Daniel Ek, CEO, Spotify
“Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.” —Mark Zuckerberg, CEO, Meta
Growth is good. But how do you achieve growth for your business in the digital age?
Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. But how do you decide which is best for your product or service?
The answers are right here, thanks to Alex Schultz.
Alex’s unparalleled expertise and experience is crystalized in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget, whether you are working for a global corporation or running your own start-up.
From understanding channels, to testing creative, to measuring incremental gains, Click Here is the book you need to read if you want to grow your business.
“Few people understand marketing and growth better than Alex.” —Daniel Ek, CEO, Spotify
- GenresEntrepreneurship
400 pages, Hardcover
Published October 7, 2025
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Displaying 1 - 1 of 1 review
February 26, 2026
I deleted my Facebook account as a New Year's resolution for 2026, so that should tell you all that you need to know about how I feel about Meta as a company, which isn't great by the way, but I do still use Instagram, so I'm not totally done with Meta... yet!
With all that being said, this book was actually really good, and I couldn't put it down whenever I started reading it. The reason for the 4 and not 5 star review is due to the fact that I know the author, being of genius level intelligence, is smart enough to know that Meta is very close if not over the evil threshold, but pretends or conveniently seems to undermine this fact.
Other than that though, the book was good, and I highly recommend it to anyone into nerdy books like I am.
Here's a list of possible errors I think I found for you to correct Alex Schultz, and my apologies if they are not. As an author myself, I love it when people point out mistakes in my book so that I may fix them. These were all found in the hardcover physical book:
Page 90 - Persistence - You wrote: The next time they open they app,
Page 159 - Selecting a creative agency - You wrote: feedback that proves they can do what they say can.
Page 250 - You wrote: a Fanatics website and online team tores for their merchandise partners
With all that being said, this book was actually really good, and I couldn't put it down whenever I started reading it. The reason for the 4 and not 5 star review is due to the fact that I know the author, being of genius level intelligence, is smart enough to know that Meta is very close if not over the evil threshold, but pretends or conveniently seems to undermine this fact.
Other than that though, the book was good, and I highly recommend it to anyone into nerdy books like I am.
Here's a list of possible errors I think I found for you to correct Alex Schultz, and my apologies if they are not. As an author myself, I love it when people point out mistakes in my book so that I may fix them. These were all found in the hardcover physical book:
Page 90 - Persistence - You wrote: The next time they open they app,
Page 159 - Selecting a creative agency - You wrote: feedback that proves they can do what they say can.
Page 250 - You wrote: a Fanatics website and online team tores for their merchandise partners
Displaying 1 - 1 of 1 review