The Uncertainty Toolkit: How To Feel Calmer, Happier and More Confident In an Uncertain World

by Sam Conniff

If it feels like the wheels have come off your world and you're daunted or exhausted at the thought of what to do next, if the struggle against constant change is leaving you weary, or you've simply come to realize that the world we live in is fundamentally uncertain, and it's about time you learnt how to embrace that, you need The Uncertainty Toolkit.

This groundbreaking book shows not only how to cope with uncertainty, but how to harness its power and transform it into opportunities for growth and creativity. Based on cutting-edge research from UCL's Brain Science department, and written by a cognitive scientist and an award-winning journalist, it unveils a roadmap for better mental health and a measurably increased tolerance for the unknown. The authors have led the world's most extensive study - also a Netflix-backed online course-cum-documentary - into how to increase Uncertainty Tolerance, and this book includes tests to measure your own, and track its improvement as you read.

Chapters include practical exercises, compelling narratives from unlikely 'uncertainty experts' including prisoners, former addicts, refugees and hostages, and insights into pioneering scientific techniques.

The book unveils a roadmap for better mental health, enhanced decision-making, increased tolerance for the unknown, and a profound understanding of how the mind and body interact. It is an invaluable guide for anyone seeking to do more and worry less in our complex and ever-changing world.

314 pages, Kindle Edition

Published December 16, 2025

About the author

Sam Conniff Allende is a multi-award winning serial social entrepreneur, and co-founder and former CEO of Livity, Don’t Panic and Live Magazine. Since starting his entrepreneurial career aged 19, Conniff Allende has mentored thousands of talented young entrepreneurs and hustlers around the world.

Sam is an acclaimed public speaker, an advocate of ‘business as unusual’ or corporate responsibility and accountability, and a purpose-driven strategy consultant to brands such as Red Bull, Unilever and PlayStation.

Sam has refined the concepts explored in Be More Pirate by delivering workshops to senior executives in the HQ’s of Google and Facebook, and to hundreds of socially conscious young entrepreneurs and innovators from the townships of South Africa, Baltimore, Athens and in London, his hometown.

Reviews

[Aria · Rating 4 out of 5]

The Uncertainty Toolkit: How to Feel Calmer, Happier and More Confident in an Uncertain World is a thoughtful, practical guide that earns a solid 4 stars from me. Conniff and Templar Lewis combine cognitive science, large‑scale research on “uncertainty tolerance,” and powerful real‑life stories—from ex‑gangland bosses to refugees and recovering addicts—to show how people actually live with extreme uncertainty and still find ways to thrive. What worked especially well for me was the balance between theory and application. The book explains in clear, accessible language how uncertainty affects the brain and body, then offers concrete tools: reflective exercises, mindset shifts, and a structured test to measure and improve your own tolerance for the unknown. The personal narratives keep it from feeling clinical, and many of the examples are memorable enough to stick in your head when your own anxiety starts spiking. At times, there is a fair amount of repetition around the central ideas, but the overall structure makes it easy to dip in and out or revisit particular sections when you need them.As a whole, The Uncertainty Toolkit delivers exactly what it promises: not a magic cure for worry, but a grounded, evidence‑based framework for feeling a little calmer, more confident, and more resilient in a world that isn’t getting any more predictable. It’s a useful resource for anyone who tends to spiral with “what ifs,” and one I can see myself returning to when big changes and decisions loom. I received an ARC in exchange for an honest review

[Helen · Rating 4 out of 5]

This is a great book with some of the best examples and case studies I have come across. Very inspiring. There are practical items and reflections in each chapter and the text itself is very interesting. I made note of a few of the exercises that I will try with others. Overall I really enjoyed it. Thanks to NetGalley and Pan MacMillan for the ARC.