James O’Keefe founded Project Veritas, Project Veritas Action and the O’Keefe Media Group, after he had pulled off some of the most consequential undercover journalism coups in a generation, so he could have an organization dedicated to reviving the craft of undercover journalism. These two organizations are non-profits dedicated to investigating corruption, dishonesty, waste and fraud in public institutions and the private sector.
The undercover journalism O’Keefe has pioneered at Project Veritas relies on the most modern digital and video technology infused with the legacy of the great investigative journalists of the past, such as Nellie Bly, Mike Wallace, Gunter Wallraff and Woodward and Bernstein.
Aside from leading Project Veritas and Project Veritas Action, O’Keefe is the author of two best-selling books, Breakthrough: Our guerilla war to expose fraud and save democracy, published in 2013, and American Pravda: My fight for truth in the era of Fake News, published in 2018. Both books are personal and revealing works about both his experiences on the line of scrimmage of American democracy and his take on what mainstream media has become and what it should be.