Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing

by Neal Schaffer

Digital The Small Business and Entrepreneur Playbook for Digital-First Marketing is your comprehensive guide to mastering digital marketing in today's fast-evolving landscape. Whether you’re an entrepreneur building your brand from the ground up or a small business owner eager to scale, this book offers practical, step-by-step strategies that will transform your marketing approach and help you achieve measurable results.

Written by renowned Fractional CMO, keynote speaker, and university educator Neal Schaffer, Digital Threads distills over a decade of experience into actionable insights tailored for businesses of all sizes. Neal breaks down complex marketing tactics used by large brands and adapts them for small budgets, helping you compete and grow in the digital-first economy.

With Digital Threads, you’ll discover how

Leverage Big-Brand Learn proven marketing techniques that drive results, even with limited resources. Repurpose Create a consistent digital presence by optimizing your content across platforms. Master Social Build a dedicated audience and convert followers into loyal customers. Utilize AI and Stay ahead of the curve by incorporating cutting-edge AI tools to streamline your marketing efforts. Maximize SEO and Lead Enhance your website’s visibility and generate high-quality leads that convert. Endorsed by industry leaders like Michael Stelzner, Brian Solis, and Ann Handley, Digital Threads provides real-world examples, frameworks, and insights to help you build and grow your digital presence. Whether you're new to digital marketing or looking to enhance your existing strategies, Digital Threads is the ultimate playbook for achieving success in the digital age. Get started today and unlock the strategies to take your business to the next level.

Audible Audio

Published October 4, 2024

About the author

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives.

President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland).

Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries.

He is also the author of 4 books on social media, including Maximize Your Social (Wiley), and his latest book, The Age of Influence (HarperCollins Leadership), published on March 19, 2020 on educating the market on the why and how every business should leverage the potential of influencer marketing.

Neal resides in Irvine, California but also frequently travels to Japan.

Engage with Neal:

[Web] https://nealschaffer.com
[Podcast] https://nealschaffer.com/podcast
[Community] https://nealschaffer.com/community
[LinkedIn] https://linkedin.com/in/nealschaffer
[Instagram] https://instagram.com/nealschaffer
[Twitter] https://twitter.com/nealschaffer
[Facebook] https://facebook.com/NealSchafferPage
[YouTube] https://youtube.com/nealschaffer