Originally, I wasn’t planning to read We Just Make It After All. I thought it was a strange ... and maybe off-putting? ... choice to frame the book around her friendship with Kate Spade, especially since she barely addresses her passing until the very end. Of course I do also acknowledge there is no proper or correct way to acknowledge her passing and I am not the moral police at all and I get that might be out of respect to address at the end or very briefly, but if that’s the case… maybe don’t title the book after the friendship? I don’t know ... I realize I’m probably in the minority here, but it just didn’t sit right with me.
The odd part is, I probably would have read this book anyway if she had just written it as a memoir about building a brand in the '90s. That kind of behind-the-scenes perspective is genuinely interesting to me. And honestly? Her and their rise was impressive. Once you get past the framing, it’s clear she did a lot and had a real impact, which is why it’s all the more confusing that she didn’t just lean into her own story.
Maybe she thought she couldn’t sell the book without attaching it to Kate Spade, but that undercuts her own accomplishments, and it leaves a weird aftertaste.
Tone-wise, she gives off major Pollyanna energy, talking about sororities, casually smoking in other people’s houses like it’s charming, talking about being involved in school things with her children, and gliding through challenges with a kind of la-di-da detachment that feels out of touch. The audiobook was tough; she screeches at certain moments, and I had to switch to the print version.
That said, I did enjoy parts of the book. I just wish there had been more detail throughout. So many chapters felt skimmed-over or vague. Aron makes sweeping statements like “we were as close as sisters” and then says she always knew it wouldn’t last, so which is it? It felt like emotional shorthand for something deeper that never quite got explored.
I would’ve much preferred a straight-shooting business memoir. Her rise in the '90s was genuinely interesting, and I would’ve loved to learn more about the behind-the-scenes decisions, especially how the company evolved and how she, Pamela, and Kate decided to divide roles or eventually part ways. I get that some of it is probably protected by NDAs or just too complicated to fully unpack, but still the lack of depth left the whole thing feeling disjointed and… off.
Again, maybe this is just my bias coming from the field I’m in, but maybe because I would never write this book if this had been my friend, I think it would've been hard to satisfy what I wanted out of this book and I always hate giving memoirs a "negative" review. I also am not here to tell anyone how to grieve, I just personally thought it was an odd choice, but what do I know!
There are some good stories here, and Arons does her best to wrap things up nicely, so I would say I liked it but still felt a bit off for me.