“No cities were bombed or torched in the fall of 1929, and no armies marched on Washington. There were no revolutions or attempted assassinations. No government buildings were taken over by angry mobs. The country faced no earthquakes or floods or fires or pandemics. All the factories remained standing. Most of the farms kept producing. Contrary to conventional wisdom, there was not even any significant loss of life. Popular accounts of despondent stock traders hurling themselves out of windows and leaping off rooftops painted an inaccurate picture… But daily life in America certainly felt different. To the nation, experiencing the implosion of the stock market felt like watching a heavyweight champion getting knocked out by an untested, unheralded amateur. It wasn’t the way the world was supposed to work…”
- Andrew Ross Sorkin, 1929: Inside the Greatest Crash in Wall Street History – and How it Shattered a Nation
When you look at the whole of American economic history, an unmistakable pattern emerges. Booms followed by busts. Optimism followed by alarm. When times are good, they are really good, at least for a select few. When times are bad, they are really bad, with the pain spread far more widely than the benefits.
Andrew Ross Sorkin’s 1929 tells the story of the most famous panic an American history: the infamous stock market crash of October 1929. Often heralded as the beginning of the Great Depression, Wall Street’s collapse was the result of an overheated market driven by a raging speculative fever that inflated stock values and convinced everyone from bankers to shoe-shine boys that generational wealth lay just ahead.
Written in a journalistic style, with a keen eye for characters, 1929 gives lie to the idea of rational markets. For as long as human beings are involved, irrationality is going to exist. One is even tempted to say that illogical emotionality – not simply irrationality but greed, blind optimism, and abject fear – are inherent parts of the system, the gears that keep things moving. Unregulated, these irrationalities keep causing the same results. Though this makes for good drama, it’s tough on the wallet.
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Sorkin divides 1929 into two large sections. The first is set entirely during the titular year, beginning in February and ending in December. The second focuses on the aftermath of the crash in the years that followed. Each of these halves are further subdivided into datelined chapters, typically focusing on a single event during a particular day.
Throughout, Sorkin stays close to the participants, of which there are many. Included in the cast list are leaders of financial institutions, members of the New York Stock Exchange, Federal Reserve Board members, stockbrokers, speculators, politicians, and even Winston Churchill, who had a real knack for inserting himself into the historical flow.
The advantage of Sorkin’s approach is that it is incredibly entertaining to read. Presented novelistically, with set-pieces and dialogue, the pages simply fly. Sorkin also does a good job in accepting the complexities of individuals, rather than sorting them into the bins of “hero” or “villain.”
For example, a great deal of time is spent with Charles Mitchell, the chairman and chief executive officer of National City Bank. Mitchell wanted to bring stocks to the masses, used his own funds to try to stabilize the market, but also bore a lot of responsibility for out-of-control investing. Then there is Carter Glass, a United States Senator who tried to regulate the banking industry while maintaining his day job of super-gross-racist.
Sorkin’s portraits provide a fascinating glimpse of pre-regulation Wall Street, with its rampant self-dealing, somehow totally-legal stock pools, and journalistic hype-boys using the front pages of major newspapers to pump stock valuations.
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While Sorkin’s style is propulsive, it comes with a drawback. Specifically, in sticking so close to the ground level, you lose a bit of the overall context. To be sure, the macroeconomic framework of the stock market crash can be teased out of the narrative, beginning with Calvin Coolidge’s laissez faire approach to the presidency, the tenor of the Roaring Twenties, and the absurd belief among investors that growth could be perpetual. Still, I would have appreciated a bit more effort in showing the big picture.
With that said, this is not meant as a comprehensive, systematic look at the Crash of 1929. Rather, it is something brisker and more accessible, a morality play set against a background of clattering stock tickers, secretive financial houses, and extremely powerful men.
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Sorkin is uniquely suited to a book of this type. He is a financial columnist, a CNBC host, and cocreator of the show Billions. Sorkin also wrote Too Big to Fail, an account of the 2008 Wall Street meltdown that shares many of the same contours of the 1929 fiasco.
In both Too Big to Fail and 1929, Sorkin demonstrates his skill in turning an inherently sedentary activity – buying and selling financial instruments – into something kinetic and exciting. He is also able to give short, lucid explanations of oftentimes confusing concepts, such as short selling.
The bottom line is that one need not have attended business school before picking this up.
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Though a sometimes-critic of the system, Sorkin is also firmly a part of it. To that end, he offers a surprisingly tepid conclusion about the disaster. In particular, he eschews the idea of regulation in favor of humility: “the humility to know that no system is foolproof, no market fully rational, and no generation exempt.”
This works very well as a framed quote a businessman might hang on the mahogany panels of his office wall, but utterly fails as public policy. People – as 1929 ably demonstrates – are always going to be people. They are driven by powerful self-interested impulses. They will treat the stock market as a casino. They will chase risk one day, and quail from it the next. They they will wreck a company, lose a person’s life savings, destroy an economy, put millions out of work, and walk away without regret, fully expecting a bonus.
In general, we accept that humans are fallible and often make choices harmful to themselves and others. That is why we have laws governing almost every aspect of life, from the height of the grass in your lawn to the penalties for murder.
But in the realm of business, laws and regulations are seen as harmful to profitmaking, especially by those who give money to the men and women who write the laws and regulations. As such, only the most overtly brazen activity is ever punished, and then typically by a fine. Behavior that should be criminal is instead accepted as a legitimate business practice. Humbly do I suggest that this could be changed, because there is no universal statute written into sacred stone saying we cannot punish bad businesspeople. Until the guy who loses billions of dollars is treated with the same legal force as the guy stealing a pack of gum from a convenience store, the age-old cycle will continue unabated.