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Hype Yourself: A No-Nonsense DIY PR Toolkit for Small Businesses
Hype Yourself is an invaluable toolkit for getting you and your business featured in the newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources.
Lucy Werner has over 15 years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs. In this book she shares the secrets, strategies, troubleshooting and techniques that she uses with her clients and for her own self-promotion.
Lucy Werner has over 15 years of publicity experience, including running her own specialist consultancy focused on startups and entrepreneurs. In this book she shares the secrets, strategies, troubleshooting and techniques that she uses with her clients and for her own self-promotion.
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Published November 9, 2020
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