What do you think?
Rate this book
Becoming Essential
Master the Art of Leadership and Innovation!
Everything has changed for businesses, brands and working professionals competing in the modern marketplace. A new manifesto for success, Becoming Essential reveals the crucial leadership and management strategies that organizations, executives and job seekers can implement to survive and thrive in the age of change. Through expert advice and hands-on activities, it demonstrates how to create lasting value, communicate brand equity, and cultivate competitive advantage so strong that you become impossible to replace.
A crucial read for businesses and executives, the volume illustrates how to accelerate change and growth on both the professional and personal level. Through strategic exercises designed to enhance leadership intelligence, insights and decision-making efforts, organizations will learn how to address and maximize the benefits of new innovations - including how to spot and seize upon opportunities before competitors can react.
In a world where abundance, not scarcity, is the fundamental challenge, and everything - including companies, products and even subject matter experts - is increasingly disposable and commoditized, Becoming Essential reveals how to become invaluable to customers on every level.
Everything has changed for businesses, brands and working professionals competing in the modern marketplace. A new manifesto for success, Becoming Essential reveals the crucial leadership and management strategies that organizations, executives and job seekers can implement to survive and thrive in the age of change. Through expert advice and hands-on activities, it demonstrates how to create lasting value, communicate brand equity, and cultivate competitive advantage so strong that you become impossible to replace.
A crucial read for businesses and executives, the volume illustrates how to accelerate change and growth on both the professional and personal level. Through strategic exercises designed to enhance leadership intelligence, insights and decision-making efforts, organizations will learn how to address and maximize the benefits of new innovations - including how to spot and seize upon opportunities before competitors can react.
In a world where abundance, not scarcity, is the fundamental challenge, and everything - including companies, products and even subject matter experts - is increasingly disposable and commoditized, Becoming Essential reveals how to become invaluable to customers on every level.
113 pages, Paperback
First published January 1, 2013
2 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 of 1 review
October 31, 2014
This is a self-published book that has many good tips, but is poorly copy-edited. There were spelling errors and sloppy grammar that made me question whether anyone had read the piece from cover-to-cover before going to print, even the author who is closest to the work could not have missed all of these. (Admittedly, I work in communications and have a heightened sensitivity to stuff like this, but still...)
Displaying 1 of 1 review