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How to Write Clearly: Write with Purpose, Reach Your Reader and Make Your Meaning Crystal Clear
Whatever you're writing, you have to make it clear.
You could be writing a website, a brochure, or a client presentation. You could be preparing a job application, an email, or a classified ad. Or you might be writing an article or a book.
Whatever it is, the clearer you make it, the better your results will be.
How to Write Clearly will help. It's an authoritative yet easy-to-digest guide that will make your nonfiction writing more colorful, expressive, and precise.
Writing is more than just words on a page. It's a process of communication.
That's why How to Write Clearly draws on cutting-edge ideas from psychology, education, and linguistics to look deep inside the reader's mind and explore the "why" as well as the "how" of writing technique.
It's ideal for marketers, businesspeople, journalists, educators, and anyone who needs to communicate with the written word.
You'll
How to understand your reader and tune into what they need How to use plain language to make your writing accessible, readable, and relatable Ten treacherous traps you must avoid Proven techniques for explaining new ideas How to captivate your reader with storytelling, humor, intrigue, perspective, and more What really changes readers' minds How to craft clear sentences and paragraphs Using empathy and pacing to put the reader at their ease How to choose the right structure, length, and title Pages of pro tips for drafting, editing, and using feedback Fully referenced, with a wealth of examples throughout, How to Write Clearly is the definitive guide to nonfiction writing today.
You could be writing a website, a brochure, or a client presentation. You could be preparing a job application, an email, or a classified ad. Or you might be writing an article or a book.
Whatever it is, the clearer you make it, the better your results will be.
How to Write Clearly will help. It's an authoritative yet easy-to-digest guide that will make your nonfiction writing more colorful, expressive, and precise.
Writing is more than just words on a page. It's a process of communication.
That's why How to Write Clearly draws on cutting-edge ideas from psychology, education, and linguistics to look deep inside the reader's mind and explore the "why" as well as the "how" of writing technique.
It's ideal for marketers, businesspeople, journalists, educators, and anyone who needs to communicate with the written word.
You'll
How to understand your reader and tune into what they need How to use plain language to make your writing accessible, readable, and relatable Ten treacherous traps you must avoid Proven techniques for explaining new ideas How to captivate your reader with storytelling, humor, intrigue, perspective, and more What really changes readers' minds How to craft clear sentences and paragraphs Using empathy and pacing to put the reader at their ease How to choose the right structure, length, and title Pages of pro tips for drafting, editing, and using feedback Fully referenced, with a wealth of examples throughout, How to Write Clearly is the definitive guide to nonfiction writing today.
Audible Audio
Published April 11, 2022
About the author
Tom Albrighton
10 books11 followersTom Albrighton is a copywriter and author of 'One for Joy', 'How to Write Clearly', ‘Copywriting Made Simple’, ‘The Freelance Introvert’ and 'The Freelancer's Business Brain’.
Tom has been a freelance copywriter for over 12 years. In that time, he’s written about everything from cupcakes and cameras to spectacles and solar panels.
Tom was an original co-founder of ProCopywriters, the UK alliance of commercial writers.
In a 2015 DMA survey, he was ranked the #7 ‘Copywriter rated by copywriters’.
Tom has been a freelance copywriter for over 12 years. In that time, he’s written about everything from cupcakes and cameras to spectacles and solar panels.
Tom was an original co-founder of ProCopywriters, the UK alliance of commercial writers.
In a 2015 DMA survey, he was ranked the #7 ‘Copywriter rated by copywriters’.
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