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Click Here: The Art and Science of Digital Marketing and Advertising
The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.
Growth is good. But how do you achieve growth for your business in the digital age?
Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service?
The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystallized in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up.
From understanding channels, to testing creative, to measuring incremental gains - Click Here is the book you need to read if you want to grow your business.
'Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.'
Mark Zuckerberg, CEO - Meta
'Few people understand marketing and growth better than Alex.'
Daniel Ek, CEO - Spotify
Growth is good. But how do you achieve growth for your business in the digital age?
Now, more than ever, there are countless ways to achieve growth by marketing your business, large or small, using the many different channels, platforms and mechanisms available on the internet. How do you decide which is the best for your product or service?
The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex's unparalleled expertise and experience is crystallized in this essential bible for digital marketing. He guides readers through the key principles for maximising the impact of your marketing budget - whether you are working for a global corporation or running your own start-up.
From understanding channels, to testing creative, to measuring incremental gains - Click Here is the book you need to read if you want to grow your business.
'Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.'
Mark Zuckerberg, CEO - Meta
'Few people understand marketing and growth better than Alex.'
Daniel Ek, CEO - Spotify
420 pages, Kindle Edition
Published October 7, 2025
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Displaying 1 - 3 of 3 reviews
September 10, 2026
I honestly don't know where to rank this book. After a week, here are some of my thoughts:
🙏 Shultz is clearly a very clever man who certainly does know what he's talking about
🙌 For people just getting into the world of marketing, I reckon this would be super helpful
🤝 Are there good takeaways and lessons from the book? Yeah, I would say so
However, I did really struggle to get into the writing sometimes. It didn't feel too personal to me. It felt like I carried on reading because I felt like I wanted to see what other points were made, not necessarily because I was hooked on the flow/style.
I'd definitely be interested in reading more of his work and seeing how his writing develops between them all.
A very solid read - I'd probably give this between 3.5 and 4 stars.
🙏 Shultz is clearly a very clever man who certainly does know what he's talking about
🙌 For people just getting into the world of marketing, I reckon this would be super helpful
🤝 Are there good takeaways and lessons from the book? Yeah, I would say so
However, I did really struggle to get into the writing sometimes. It didn't feel too personal to me. It felt like I carried on reading because I felt like I wanted to see what other points were made, not necessarily because I was hooked on the flow/style.
I'd definitely be interested in reading more of his work and seeing how his writing develops between them all.
A very solid read - I'd probably give this between 3.5 and 4 stars.
February 19, 2026
I got this book for his titles. Full of notes. Amateurish. Also blind mention of some classics in the field (list below)
1. Scientific Advertising
2. Reality in Advertising
3. Ogilvy on Advertising
4. How Brands Grow
5. Scoring Points: How Tesco Continues to Win Customer Loyalty
1. Scientific Advertising
2. Reality in Advertising
3. Ogilvy on Advertising
4. How Brands Grow
5. Scoring Points: How Tesco Continues to Win Customer Loyalty
December 27, 2025
fundamenteel
Ergens hoopte ik toch op een. Soort golden egg. Die is er ook maar niet zo sexy als je zou denken. Systematisch aan de slag, transparant qua kpis en vooral goed kijken hoe en wat qua effecten.
Ergens hoopte ik toch op een. Soort golden egg. Die is er ook maar niet zo sexy als je zou denken. Systematisch aan de slag, transparant qua kpis en vooral goed kijken hoe en wat qua effecten.
Displaying 1 - 3 of 3 reviews