Business Essentials for Strategic Communicators: Creating Shared Value for the Organization and its Stakeholders

by Matthew W. Ragas, E. Culp

The rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. 
Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals. 

Genres: Business

231 pages, Hardcover

First published December 17, 2014

Reviews

[Ale Cardona · Rating 5 out of 5]

Excellent book, recommended for PR and strategic communicators

Easy to read and understand. Clear and great link in between pr and comms concepts and business and financial ones.

[Lauren · Rating 5 out of 5]

This is a very helpful book for a specific audience -- strategic communications professionals in a corporate environment, looking to improve their understanding of financial topics. I hope the author puts out an updated version soon, as it is becoming outdated as the industry evolves swiftly.

[Kathy · Rating 5 out of 5]

I read the book for class and highly recommend it for anyone in marketing or publishing. Good for folks in nonprofits, as well.

[Julie Masson · Rating 4 out of 5]

Really helpful book for communicators who want to someday be at the C-suite level and be able to understand a company’s financial priorities.