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Youtility: Why Smart Marketing Is About Help Not Hype
The difference between helping and selling is just two letters.
If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different "How can we help?"
Jay Baer's Youtility offers a new approach that cuts through the marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different "How can we help?"
Jay Baer's Youtility offers a new approach that cuts through the marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than 700 brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers.
Audible Audio
Published June 27, 2013
About the author
Jay Baer
23 books100 followers Jay Baer is the co-author of The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter & More Social.
He is social media strategy consultant, and founder of the firm Convince & Convert, that works with leading companies and their agencies on social media integration.
His Convince & Convert blog is one of the world’s top English-language marketing resources, as was ranked the #3 social media blog in the world.
A founder of five companies, Baer has consulted for more than 700 companies on a variety of digital marketing and social media initiatives since 1994, and clients have included Nike, Sony, P&G, Monsanto, Caterpillar, MetLife, and Cadbury.
A November, 2010 issue of Fast Company Magazine cited him as one of the three leading social media advisors in America.
He is social media strategy consultant, and founder of the firm Convince & Convert, that works with leading companies and their agencies on social media integration.
His Convince & Convert blog is one of the world’s top English-language marketing resources, as was ranked the #3 social media blog in the world.
A founder of five companies, Baer has consulted for more than 700 companies on a variety of digital marketing and social media initiatives since 1994, and clients have included Nike, Sony, P&G, Monsanto, Caterpillar, MetLife, and Cadbury.
A November, 2010 issue of Fast Company Magazine cited him as one of the three leading social media advisors in America.
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