The Marketing Game : How The World's Best Companies Play To Win

by Eric Schulz

If you've ever suspected your competition knew something you didn't, you were probably right. In this break-through book, marketing veteran Eric Schulz shows you the most powerful marketing techniques and strategies being used by today's marketing leaders. Whether you own a small business or work at a large corporation, The Marketing Game will work for you. You'll learn in a clear and straightforward way how easy it can be to outsmart your competitor. It's packed with new marketing revelations,
* Brainstorming techniques proven to be five times more effective at getting results
* Product positioning and branding strategies that will give you a competitive edge
* The Six Deadly Sins of Advertising, revealing traps to avoid when communicating with your customers
* The Three Ingredients of Great Promotions
* The Big Bang Theory for creating sensational special events The world's greatest marketing companies-from Coca-Cola to Procter & Gamble to Disney-succeed because they know their customers and how to reach them. With The Marketing Game as your guide, you'll be able to create your own unbeatable marketing game plan.

290 pages, Hardcover

First published September 1, 1999

Reviews

[Diane Newbill · Rating 5 out of 5]

I truly enjoyed this book. It was very informative and easy to follow. I would recommend this book to anyone who is interested in marketing a product or service. Excellent book!