The Discourse of Advertising

by Guy Cook

Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises.

Genres: Linguistics

226 pages, Kindle Edition

First published November 17, 1992

About the author

Guy Cook is Professor of Language and Education at the Open University, UK. He was formerly Professor of Applied Linguistics at the University of Reading (1998-2004) and head of TESOL at the London University Institute of Education (1991-1998). He was co-editor of the journal Applied Linguistics 2004-2009. He is current Chair of the British Association for Applied Linguistics, and an academician of the UK Academy of the Social Sciences. He has published extensively on applied linguistics, discourse analysis, English language teaching, literary stylistics, advertising, and the language of environmental debate. He has been an invited speaker in over 30 countries.

Reviews

[Yivy · Rating 4 out of 5]

There are many interesting pictures and examples in this book, and my professor helped me analyze some of those examples. As a beginner in this area, I think this book is more interesting than other similar articles I have read in the past. It is a very solid four-star read.