Click Here: The Art and Science of Digital Marketing and Advertising

by Alex Schultz

The ultimate guide to digital marketing and advertising – from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.

Growth is good. But how do you achieve growth for your business in the digital age?

Now, more than ever, there are a myriad of ways to achieve growth by marketing your business, large or small, using the tools available on the internet. There are any number of different channels and platforms, and a vast array of tools and mechanisms to advertise to your potential customers. How do you decide which is the best for your product or service?
 
The answers are right here, thanks to Alex Schultz, the chief marketing officer of META. Alex’s unparalleled expertise and experience is crystalised in this essential bible for digital marketing. He guides readers through the key principles for maximizing the impact of your marketing budget – whether you are working for a global corporation or running your own start-up. From understanding channels, to testing creative, to measuring incremental gains – Click Here is the book you need to read if you want to grow your business.

“Alex is one of a small handful of people that I can say without his work, our community would not have connected more than 2 billion people around the world.” – Mark Zuckerberg, CEO, Meta

“Few people understand marketing and growth better than Alex.” – Daniel Ek, CEO, Spotify

 

Genres: Business, Nonfiction

379 pages, Kindle Edition

Published October 7, 2025

Reviews

[Pawel Jaczewski · Rating 3 out of 5]

High expectations and, despite some good parts, disappointment.

[Amanda King · Rating 4 out of 5]

Click here is one of those rare business books that...clicks immediately. It's a fantastic primer for anyone that works in digital, and a great refresher for industry veterans.

Schultz starts with a concept that resonated with me right out the gate - the idea of a North Star, a guiding principle...and the fact that it should inform and help identify goals and targets for your business, as well as guide your decisions. Simple and maybe obvious, but common sense isn't that common, and we can all use the reminder.

The rest of the book follows much in suit - no nonsense, straightforward advice informed by years of doing the work: how to measure conversion in ways that make sense to everyone and help the business actually understand how it's doing, how to target, how to understand and choose channels in a saturated digital market (and not entirely drop the traditional either), how to approach creative...all peppered with personal anecdotes that only make the Schultz's approach shine all the better for it's efficiency and practicality. To then follow on with softer yet no less important concepts like internal and external stakeholder management, team dynamics and communicating return and ROI, as well as a fantastic overview of the channels at play in the marketing ecosystem these days.

I would strongly recommend this get added to the shelves of anyone who calls themselves a marketer in the 21st century.

[Dana Salvatore · Rating 2 out of 5]

Even though this says it is good for start-up businesses I felt like it was not very helpful for a start-up. I couldn’t follow most of the information as it is too advanced. What I could follow was not discussed in detail…just an overview of the basics.

[Miles · Rating 5 out of 5]

Listened to the audiobook on Spotify. It’s a great Marketing primer, especially for small businesses