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Love as a Change Strategy: Innovation, Growth, and Transformation
A Bold, Human-Centered Guide to Leading Change That Actually Works
What if your biggest barrier to change isn't strategy, but humanity?
In Love as a Change Strategy, the team behind the Wall Street Journal bestseller Love as a Business Strategy is back—with an urgent, deeply human follow-up. This isn't another dry playbook on change management. It's a wake-up call for leaders who are tired of fear-fueled cultures, toxic “transformation,” and surface-level solutions.
The truth? Most change fails because people resist what they don't trust—and leaders aren't willing to change themselves first. That's where this book begins.
Part memoir, part practical guide, and part leadership journey, Love as a Change Strategy takes readers inside one company's brutally honest transformation story. Through powerful storytelling, actionable tools, and sharp insights, the authors reveal what happens when you lead change from a place of love—not fear.
Inside, you'll
Why most change efforts collapse—and how to fix them Real stories of failure, ego, and redemption from the authors' own leadership team A people-first framework to lead adaptive change in any organization The change principles that build trust, accountability, and forward momentum How to confront resistance, navigate chaos, and make love your change strategy If you're leading change (or trying to survive one), this book is your roadmap. Raw, honest, and transformational—Love as a Change Strategy is the leadership reset we all need.
What if your biggest barrier to change isn't strategy, but humanity?
In Love as a Change Strategy, the team behind the Wall Street Journal bestseller Love as a Business Strategy is back—with an urgent, deeply human follow-up. This isn't another dry playbook on change management. It's a wake-up call for leaders who are tired of fear-fueled cultures, toxic “transformation,” and surface-level solutions.
The truth? Most change fails because people resist what they don't trust—and leaders aren't willing to change themselves first. That's where this book begins.
Part memoir, part practical guide, and part leadership journey, Love as a Change Strategy takes readers inside one company's brutally honest transformation story. Through powerful storytelling, actionable tools, and sharp insights, the authors reveal what happens when you lead change from a place of love—not fear.
Inside, you'll
Why most change efforts collapse—and how to fix them Real stories of failure, ego, and redemption from the authors' own leadership team A people-first framework to lead adaptive change in any organization The change principles that build trust, accountability, and forward momentum How to confront resistance, navigate chaos, and make love your change strategy If you're leading change (or trying to survive one), this book is your roadmap. Raw, honest, and transformational—Love as a Change Strategy is the leadership reset we all need.
256 pages, Hardcover
Published September 17, 2025
4 people are currently reading
11 people want to read
About the author
Mohammad F. Anwar
6 books8 followersMohammad Anwar
CEO of Softway
Mohammad is the youngest of five children and was born and raised in Saudi Arabia by Indian parents from Bengaluru. He graduated from the University of Houston (Go Coogs) with a BS in Computer Science and started Softway at twenty, where he still serves as the President and CEO.
Mohammad lives in Sugar Land, Texas, with his amazing wife Yulia, a Russian diver and five-time Olympic medalist, and his beautiful children, Sufia and Moshin. In his spare time, he enjoys fitness, watching college sports, and butchering American idioms.
CEO of Softway
Mohammad is the youngest of five children and was born and raised in Saudi Arabia by Indian parents from Bengaluru. He graduated from the University of Houston (Go Coogs) with a BS in Computer Science and started Softway at twenty, where he still serves as the President and CEO.
Mohammad lives in Sugar Land, Texas, with his amazing wife Yulia, a Russian diver and five-time Olympic medalist, and his beautiful children, Sufia and Moshin. In his spare time, he enjoys fitness, watching college sports, and butchering American idioms.
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Displaying 1 of 1 review
October 14, 2025
WOW!! To start this off honestly, I usually hate nonfiction books. I had the opportunity to hear Mohammad Anwar speak last week and got a free copy of this book, so I decided to read it. This book is extremely impactful, and it gives you real steps to using Love as a Strategy to create organizational change. Every co-author of the book was extremely vulnerable in the stories they shared, making it easy to understand and relate to them (this also helped make it fun to read). Anyone who is in leadership or wants to be in a leadership role one day should read this book!
Displaying 1 of 1 review