Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

by Joe Pulizzi

The proven entrepreneurial model that breaks all the rules

Build your audience first. Then create your product.

This is the simple but profoundly successful entrepreneurial approach of one of today's most creative business minds.

A pioneer of content marketing, Joe Pulizzi has cracked the code when it comes to the power of content in a world where marketers still hold fast to traditional models that no longer work. In Content Inc., he breaks down the business-startup process into six steps, making it simple for you to visualize, launch, and monetize your own business. These steps



The "Sweet Spot": Identify the intersection of your unique competency and your personal passion Content Determine how you can "tilt" your sweet spot to find a place where little or no competition exists Building the Establish your number-one channel for disseminating content (blog, podcast, YouTube, etc.) Harvesting Use social-media and SEO to convert one-time visitors into long-term subscribers Grow your business by expanding into multiple delivery channels Now that your expertise is established, you can begin charging money for your products or services

This model has worked wonders for Pulizzi and countless other examples detailed in the audiobook. Connect these six pieces like a puzzle, and before you know it you'll be running your own profitable, scalable business.

Pulizzi walks you step by step through the process based on his own success (and failures) and real-world multimillion-dollar examples from multiple industries and countries.

Whether you're seeking to start a brand-new business or drive innovation in an existing one, Content Inc. provides everything you need to reverse engineer the traditional entrepreneurial model for better, more sustainable success.

Audible Audio

Published September 17, 2015

About the author

I'm a traditionally published and indie author. My latest is

Burn the Playbook: Are You Made for More? Build a Life on Your Terms - (2025, Tilt Publishing) - ORDER NOW.

Before that, I wrote Epic Content Marketing, second edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 - (2023, McGraw-Hill) - ORDER NOW with Brian Piper.

In 2021 I published the #1 Amazon marketing bestseller Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) - (2021, McGraw-Hill) - ORDER NOW

My other nonfiction books include:
- Killing Marketing (2017, McGraw-Hill)
- Content Inc. (2015, McGraw-Hill)
- Epic Content Marketing (2013, McGraw-Hill, Named Best Biz Book, Fortune Magazine)
- Managing Content Marketing (2011, self)
- Get Content Get Customers (2009, McGraw-Hill)

My novel:
- The Will to Die (2020, Z Squared Media) --- ORDER NOW

Visit me on Facebook: https://www.facebook.com/JoePulizziAu...

Visit me on LinkedIn: https://www.linkedin.com/in/joepulizzi/

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Get my random thoughts on content, marketing and life 2x per month here: https://www.joepulizzi.com/signup/


I've founded four companies including The Tilt (for content entrepreneurs) and Content Marketing Institute (CMI). In 2014, I received the "Lifetime Achievement Award" by the Content Council (although I still feel pretty young).

My podcast series, This Old Marketing with Robert Rose has generated millions of downloads from over 150 countries.

My foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.