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Marketing Artificial Intelligence: AI, Marketing, and the Future of Business
Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts.
The truth is, AI possesses the power to change everything.
While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance.
Marketing AI Institute’s founder and CEO, Paul Roetzer, and chief content officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage.
Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity.
As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower.
So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.
The truth is, AI possesses the power to change everything.
While AI-powered marketing technologies may never achieve the sci-fi vision of self-running, self-improving autonomous systems, a little bit of AI can go a long way toward dramatically increasing productivity, efficiency, and performance.
Marketing AI Institute’s founder and CEO, Paul Roetzer, and chief content officer, Mike Kaput, join forces to show marketers how to embrace AI and make it their competitive advantage.
Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into a near future in which marketers and machines work seamlessly to run personalized campaigns of unprecedented complexity with unimaginable simplicity.
As the amount of data exponentially increases, marketers’ abilities to filter through the noise and turn information into actionable intelligence remain limited. Roetzer and Kaput show you how to make breaking through that noise your superpower.
So, come along on a journey of exploration and enlightenment. Marketing Artificial Intelligence is the blueprint for understanding and applying AI, giving you just the edge in your career you’ve been waiting for.
Audible Audio
Published June 24, 2022
90 people are currently reading
172 people want to read
About the author
Paul Roetzer
11 books16 followersPaul Roetzer is founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency, specializing in public relations, content marketing, search marketing and social media. PR 20/20 was the first agency in HubSpot's value-added reseller (VAR) program, which now includes more than 250 certified firms.
Prior to launching PR 20/20 in 2005, Paul spent six years as a consultant and vice president at a traditional public relations agency.
His book, The Marketing Agency Blueprint, serves as a guide for building tech-savvy, hybrid agencies that are more efficient, influential and profitable than traditional firms.
He is a speaker, writer and advocate for change and innovation within the public relations and marketing industries, and a frequent contributor to the PR 20/20 blog.
In 2010, he was recognized by Smart Business with an Innovation in Business Rising Star award.
Prior to launching PR 20/20 in 2005, Paul spent six years as a consultant and vice president at a traditional public relations agency.
His book, The Marketing Agency Blueprint, serves as a guide for building tech-savvy, hybrid agencies that are more efficient, influential and profitable than traditional firms.
He is a speaker, writer and advocate for change and innovation within the public relations and marketing industries, and a frequent contributor to the PR 20/20 blog.
In 2010, he was recognized by Smart Business with an Innovation in Business Rising Star award.
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Displaying 1 - 19 of 19 reviews
December 29, 2022
Decent read but a bit too shallow/overview-ish to really be useful. Works as an introduction to “AI” (aka applied machine learning) and how it can be used in marketing. Expect to know a bit more about what’s out there but not how to use to actually use it.
May 10, 2024
"Marketing Artificial Intelligence: AI, Marketing, and the Future of Business" by Paul Roetzer and Mike Kaput is a groundbreaking exploration of how artificial intelligence (AI) is revolutionizing the marketing landscape. In this comprehensive guide, the authors offer insights into the transformative power of AI, showcasing real-world examples and practical strategies for leveraging AI to enhance marketing efforts.
The book begins by highlighting the rapid evolution of marketing in the era of AI. With the emergence of new technologies and the increasing emphasis on data-driven decision-making, marketers are facing unprecedented challenges and opportunities. AI, in particular, is reshaping the way marketers engage with audiences, offering new tools and techniques for understanding consumer behavior and optimizing marketing strategies.
Despite the immense potential of AI in marketing, the authors acknowledge that there is a readiness gap among marketers. Many professionals feel overwhelmed by the complexity of AI and lack the necessary skills and knowledge to fully harness its capabilities. To address this gap, the book provides practical guidance and resources for marketers looking to embrace AI and stay ahead of the curve.
At the heart of the book is the idea of making marketing smarter through AI. By leveraging machine learning algorithms and deep learning techniques, marketers can gain deep insights into consumer behavior and preferences. This shift towards data-driven marketing not only improves efficiency but also enables marketers to deliver more personalized and engaging experiences to their target audience.
The authors also explore the real-world application of AI in marketing, highlighting success stories and best practices from leading organizations. One such example is the case of Naomi Simson, who used AI to revolutionize her company’s advertising efforts. By harnessing the power of AI-driven advertising campaigns, Simson was able to optimize ad spend and discover new customer segments, demonstrating the transformative potential of AI in marketing.
Another compelling example comes from BuzzFeed, a digital media giant known for its viral content. The authors illustrate how BuzzFeed leveraged AI to predict and optimize content virality, leading to increased engagement and revenue. This case study underscores the importance of integrating AI into content marketing strategies and embracing an AI-first mindset for success in the digital age.
Overall, "Marketing Artificial Intelligence" offers a comprehensive roadmap for marketers looking to navigate the AI revolution. From understanding the basics of AI to implementing advanced AI-driven marketing strategies, the book provides actionable insights and practical advice for driving business growth in an increasingly AI-driven world. By embracing AI, marketers can unlock new levels of creativity, efficiency, and effectiveness, paving the way for innovative marketing strategies that resonate with today’s consumers.
The book begins by highlighting the rapid evolution of marketing in the era of AI. With the emergence of new technologies and the increasing emphasis on data-driven decision-making, marketers are facing unprecedented challenges and opportunities. AI, in particular, is reshaping the way marketers engage with audiences, offering new tools and techniques for understanding consumer behavior and optimizing marketing strategies.
Despite the immense potential of AI in marketing, the authors acknowledge that there is a readiness gap among marketers. Many professionals feel overwhelmed by the complexity of AI and lack the necessary skills and knowledge to fully harness its capabilities. To address this gap, the book provides practical guidance and resources for marketers looking to embrace AI and stay ahead of the curve.
At the heart of the book is the idea of making marketing smarter through AI. By leveraging machine learning algorithms and deep learning techniques, marketers can gain deep insights into consumer behavior and preferences. This shift towards data-driven marketing not only improves efficiency but also enables marketers to deliver more personalized and engaging experiences to their target audience.
The authors also explore the real-world application of AI in marketing, highlighting success stories and best practices from leading organizations. One such example is the case of Naomi Simson, who used AI to revolutionize her company’s advertising efforts. By harnessing the power of AI-driven advertising campaigns, Simson was able to optimize ad spend and discover new customer segments, demonstrating the transformative potential of AI in marketing.
Another compelling example comes from BuzzFeed, a digital media giant known for its viral content. The authors illustrate how BuzzFeed leveraged AI to predict and optimize content virality, leading to increased engagement and revenue. This case study underscores the importance of integrating AI into content marketing strategies and embracing an AI-first mindset for success in the digital age.
Overall, "Marketing Artificial Intelligence" offers a comprehensive roadmap for marketers looking to navigate the AI revolution. From understanding the basics of AI to implementing advanced AI-driven marketing strategies, the book provides actionable insights and practical advice for driving business growth in an increasingly AI-driven world. By embracing AI, marketers can unlock new levels of creativity, efficiency, and effectiveness, paving the way for innovative marketing strategies that resonate with today’s consumers.
May 10, 2024
Summary:
Marketing Artificial Intelligence by Paul Roetzer and Mike Caput, discussed that artificial intelligence is revolutionizing marketing, transforming both strategy and execution. Through stories like Naomi Simpson's advertising success and BuzzFeed's viral content, AI's impact is clear. It optimizes campaigns, predicts viral hits, and personalizes engagement. This journey into AI showcases a shift towards smarter, data-driven marketing that deeply understands and influences audiences.
Embracing AI means unlocking new levels of creativity and efficiency, pushing the boundaries of traditional marketing, and paving the way for innovative strategies that resonate more effectively with consumers. It's an invitation to leverage AI for a competitive edge in a rapidly evolving digital landscape.
Marketing Artificial Intelligence by Paul Roetzer and Mike Caput, discussed that artificial intelligence is revolutionizing marketing, transforming both strategy and execution. Through stories like Naomi Simpson's advertising success and BuzzFeed's viral content, AI's impact is clear. It optimizes campaigns, predicts viral hits, and personalizes engagement. This journey into AI showcases a shift towards smarter, data-driven marketing that deeply understands and influences audiences.
Embracing AI means unlocking new levels of creativity and efficiency, pushing the boundaries of traditional marketing, and paving the way for innovative strategies that resonate more effectively with consumers. It's an invitation to leverage AI for a competitive edge in a rapidly evolving digital landscape.
May 10, 2024
In this Book to Marketing Artificial Intelligence by Paul Roetzer and Mike Caput, you've learned that artificial intelligence is revolutionizing marketing, transforming both strategy and execution. Through stories like Naomi Simpson's advertising success and BuzzFeed's viral content, AI's impact is clear. It optimizes campaigns, predicts viral hits, and personalizes engagement. This journey into AI showcases a shift towards smarter, data-driven marketing that deeply understands and influences audiences.
Embracing AI means unlocking new levels of creativity and efficiency, pushing the boundaries of traditional marketing, and paving the way for innovative strategies that resonate more effectively with consumers. It's an invitation to leverage AI for a competitive edge in a rapidly evolving digital landscape.
Embracing AI means unlocking new levels of creativity and efficiency, pushing the boundaries of traditional marketing, and paving the way for innovative strategies that resonate more effectively with consumers. It's an invitation to leverage AI for a competitive edge in a rapidly evolving digital landscape.
February 26, 2024
Marketing Artificial Intelligence (AI) represents a groundbreaking frontier in business, revolutionizing how companies engage with consumers. From predictive analytics to personalized recommendations, AI empowers marketers to tailor strategies with unprecedented precision. As businesses adapt, incorporating AI-driven tools like those highlighted in Attract Group's insightful blog on travel mobile apps features, they embrace a future where data-driven decision-making shapes the marketing landscape, driving growth and enhancing customer experiences.
June 19, 2023
Outdated and not instructional
Firstly, this book talks a lot, but doesn’t provide much in the way of substantial insight. It tells you what you need to do—like “learn how to analyze data”—but provides nothing beyond this general statement. No further learnings on data analysis, no other resources for learning more about data analysis, not even more information on what “data” it’s referring to.
Secondly, this book is outdated and contains no information about using newer AI content tools such as ChatGPT (i.e. the reason most of us are probably here in the first place).
Unfortunately, this seems to be nothing more than a long-winded promotion for his course, and another revenue stream for his business.
Firstly, this book talks a lot, but doesn’t provide much in the way of substantial insight. It tells you what you need to do—like “learn how to analyze data”—but provides nothing beyond this general statement. No further learnings on data analysis, no other resources for learning more about data analysis, not even more information on what “data” it’s referring to.
Secondly, this book is outdated and contains no information about using newer AI content tools such as ChatGPT (i.e. the reason most of us are probably here in the first place).
Unfortunately, this seems to be nothing more than a long-winded promotion for his course, and another revenue stream for his business.
September 10, 2023
I got this book for free from attending a Greater Cleveland Partnership event where Paul spoke and "tossed it in the pile' of books I have queued up. I saw Paul again at the OhioX AI Forum in Cleveland and decided to move it to the top of the pile. I am glad I did. The book discusses how long we have been using AI and delves into many tools on the marketing side. I have several pages marked for reference. This book is awesome, I could not put it down and wish I had this knowledge and access to tools years ago. Check it out.
April 20, 2024
In "Marketing Artificial Intelligence," authors Paul Roetzer and Mike Kaput seek to demystify the world of AI in marketing, presenting a compelling case for its transformative potential on business. Drawing from extensive research and interviews with experts across the AI field, the book is framed as an indispensable guide for marketers poised to harness AI’s power to enhance productivity, efficiency, and performance.
The book's initial chapters shine, providing insightful points on how AI can become a marketer’s ace in the hole. Roetzer and Kaput skillfully explain complex concepts, making AI’s intricate world accessible to those new to the subject. They convincingly argue that even a tiny infusion of AI can result in significant gains for marketing professionals.
However, as the book progresses, it shifts from a focused discussion on AI's strategic implementation to an overwhelming catalogue of potential software tools. This extensive list, while comprehensive, may daunt readers seeking to deepen their understanding of AI’s application rather than simply shopping for tools. This section feels more like a directory than a narrative, potentially sidelining the reader's quest for actionable insights into how these technologies can be woven effectively into their marketing strategies.
Despite this, "Marketing Artificial Intelligence" is an earnest attempt to equip marketers with the knowledge needed to navigate the industry's AI-enhanced future. It serves as a solid introduction, though the book's utility as a hands-on guide may be lost in its extensive listings.
This book provides a robust starting point for those looking for a primer on the possibilities of AI in marketing. Yet, for marketers eager to dive deeper into strategic applications, the journey might require looking beyond this text to avoid getting mired in the minutiae of software options.
The book's initial chapters shine, providing insightful points on how AI can become a marketer’s ace in the hole. Roetzer and Kaput skillfully explain complex concepts, making AI’s intricate world accessible to those new to the subject. They convincingly argue that even a tiny infusion of AI can result in significant gains for marketing professionals.
However, as the book progresses, it shifts from a focused discussion on AI's strategic implementation to an overwhelming catalogue of potential software tools. This extensive list, while comprehensive, may daunt readers seeking to deepen their understanding of AI’s application rather than simply shopping for tools. This section feels more like a directory than a narrative, potentially sidelining the reader's quest for actionable insights into how these technologies can be woven effectively into their marketing strategies.
Despite this, "Marketing Artificial Intelligence" is an earnest attempt to equip marketers with the knowledge needed to navigate the industry's AI-enhanced future. It serves as a solid introduction, though the book's utility as a hands-on guide may be lost in its extensive listings.
This book provides a robust starting point for those looking for a primer on the possibilities of AI in marketing. Yet, for marketers eager to dive deeper into strategic applications, the journey might require looking beyond this text to avoid getting mired in the minutiae of software options.
May 15, 2025
There is no better time to start understanding the impact of AI on marketing than … yesterday. Written in an educational tone and structured in chapters that outline major marketing focuses, this book is a must-read for all those who are looking for information and inspiration into AI know-how, use cases and vendors in marketing.
January 15, 2023
EXCELLENT!!
Very practical - I listened to the audio version, which I really enjoyed and learned from. However, this is definitely one of those books where I need to buy the physical copy. Lots of resources to look back on.
Very practical - I listened to the audio version, which I really enjoyed and learned from. However, this is definitely one of those books where I need to buy the physical copy. Lots of resources to look back on.
January 5, 2025
Good information, I enjoyed the first half, but it could have been condensed. Applicable for a age demographic a little older than myself but there’s still great information to be extracted for my age
July 23, 2025
A good overview of use cases and what marketers should look out for to leverage AI in their work.
With the new technologies rolling out every day in 2025, there are parts of the book that seem outdated and need an update.
With the new technologies rolling out every day in 2025, there are parts of the book that seem outdated and need an update.
July 5, 2023
More like marketing material to sell author’ company services. Very high level overview of AI history, list of potential use cases and some discussion on vendors.
March 22, 2024
Surprisingly engaging and very informative.
Read
March 26, 2024Didn't finish. Outdated. Ai moves too fast too consume in a book.
July 16, 2024
3.5
Does give good implementation ideas.
Does give good implementation ideas.
September 24, 2024
simplistic and without any mention of Generative AI, fairly meaningless in terms of modern marketing
March 20, 2025
Quickly dated. Was required to read at work. Plenty of more recent things to read.
September 5, 2022
Before reading Paul and Mike's book, I still thought of artificial intelligence as hype and primarily the stuff of academic pursuits, marketing boasts, or sci-fi trope. "Marketing Artificial Intelligence" has given me a context for how AI is a part of our lives today -- what's real and what's hype. At the heart of the book is a call to become a next-gen marketer, "to be a pioneer in one of the most profound technological shifts in human history."
The book opens by briefly recounting the current AI landscape, describing a means to measure the impact of AI in marketing (the marketer to machine scale), suggestions for vetting AI vendors, and recommendations for getting started with AI. Chapters 5-14 provide success stories, use cases, and sample tools based on a specific marketing activity (e.g., email, content, PR, sales, SEO, analytics, etc). The final chapters lay out steps to implement an AI program within your company and a call to avoid bias and the dark side of AI.
Whether AI will truly live up to the latest promises of technologists is to be determined. It is a fast-moving field with much of the work happening below the surface of our daily newsfeeds. Having lived through the explosion of the Internet in the 1990's, it feels like we're at a similar precipice. For me, it has created a sense of urgency as well as provided the inspiration to get started on the path of implementing AI into my agency.
The book opens by briefly recounting the current AI landscape, describing a means to measure the impact of AI in marketing (the marketer to machine scale), suggestions for vetting AI vendors, and recommendations for getting started with AI. Chapters 5-14 provide success stories, use cases, and sample tools based on a specific marketing activity (e.g., email, content, PR, sales, SEO, analytics, etc). The final chapters lay out steps to implement an AI program within your company and a call to avoid bias and the dark side of AI.
Whether AI will truly live up to the latest promises of technologists is to be determined. It is a fast-moving field with much of the work happening below the surface of our daily newsfeeds. Having lived through the explosion of the Internet in the 1990's, it feels like we're at a similar precipice. For me, it has created a sense of urgency as well as provided the inspiration to get started on the path of implementing AI into my agency.
Displaying 1 - 19 of 19 reviews