The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy That Sells, 4th Edition

by Robert W. Bly, Barry Abrams (Narrator)

This is a book for everyone who writes or approves copywriters, multichannel marketers, creative directors, freelance writers, marketing managers...even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips

Eight headlines that work-and how to use them The five-step "Motivating Sequence" for generating more sales and profits 10 tips for boosting landing page conversion rates 15 techniques to ensure your emails get high open and click-through rates This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources.

Audible Audio

Published September 29, 2020

About the author

Bob Bly is a freelance copywriter with 4 decades of experience in direct response and business-to-business marketing. He is the author of 100 published book on topics ranging from science, sex, satire, and science fiction -- to small business, writing, advertising, and online marketing. McGraw-Hill calls Bob Bly “America’s top copywriter.”

Reviews

[Felicidad Flores · Rating 5 out of 5]

The Copywriter's Handbook: A Step-By- Step Guide to Writing Copy That Sells, 4th Edition by Robert W. Bly, is a must read for anyone interested in writing, as a beginner or seasoned professional.
The author offers clear, practical advice with timeless examples , showing how copywriting remains relevant in the digital age.
I especially appreciated the final chapter's message - with copywriting, focus on the writing , words alone can persuade, solve problems and move people to action.
The author of this book did a good job in pointing out , the power of choosing the right words still matters. Overall, I recommend this book for writers, bloggers, marketers and entrepreneurs alike.