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So What! How to Communicate What Really Matters to Your Audience
Supercharge your success by answering the one question everyone cares about, So What?: How to Communicate What Really Matters to Your Audience contains practical techniques, examples, and exercises proven with thousands of winning salespeople, straight from Mark Magnacca, one of the world’s leading sales consultants.
It’s tough, but true–the people you’re trying to communicate with, sell to, or convince don’t really care about you. Nor do they care what you’re offering them–until they understand exactly how it’ll benefit them. If you recognize that one hard, cold fact–and you know what to do about it–you’ll make more money, achieve greater success, and even have more fun!
Magnacca shows you how to answer the “So What?” question brilliantly, every time–no matter who’s asking it or what you’re trying to achieve. This book will transform the way you You’ll use it every day to get what you want–in business and in life!
It’s tough, but true–the people you’re trying to communicate with, sell to, or convince don’t really care about you. Nor do they care what you’re offering them–until they understand exactly how it’ll benefit them. If you recognize that one hard, cold fact–and you know what to do about it–you’ll make more money, achieve greater success, and even have more fun!
Magnacca shows you how to answer the “So What?” question brilliantly, every time–no matter who’s asking it or what you’re trying to achieve. This book will transform the way you You’ll use it every day to get what you want–in business and in life!
160 pages, Paperback
Published May 14, 2009
1 person is currently reading
About the author
Mark Magnacca
13 books2 followersMark Magnacca, President of Insight Development Group, is a recognized industry expert who specializes in helping advisors create a personal brand and effectively articulate their value proposition.
As a presenter, Mark’s mission is to bring a unique combination of dynamic content, relevant industry experience and an interactive presentation style that brings ideas to life.
Prior to founding Insight Development Group, Mark co-founded Wellesley Financial Services, a Financial education and investment management Firm. Over that 10 year period, he was responsible for creating innovative, practice-development and business-building strategies. These strategies have become the foundation for his book, “The Product is You,” and his training program for Financial Advisors, “The Results Accelerator Series.” Mark has worked with a wide range of financial services companies including:
• Merrill Lynch
• Smith Barney
• Pacific Life
• Principal
• American Century
His programs have also been featured in both print and television media including:
• The New York Times
• USA Today
• The Wall Street Journal
• Registered Rep
• Financial Planning
Mark is an active participant in The Strategic Coach Master’s Program. He is a graduate of Babson College where he majored in finance, investments and communication. He resides in the Boston area with his wife Kristen and two children.
As a presenter, Mark’s mission is to bring a unique combination of dynamic content, relevant industry experience and an interactive presentation style that brings ideas to life.
Prior to founding Insight Development Group, Mark co-founded Wellesley Financial Services, a Financial education and investment management Firm. Over that 10 year period, he was responsible for creating innovative, practice-development and business-building strategies. These strategies have become the foundation for his book, “The Product is You,” and his training program for Financial Advisors, “The Results Accelerator Series.” Mark has worked with a wide range of financial services companies including:
• Merrill Lynch
• Smith Barney
• Pacific Life
• Principal
• American Century
His programs have also been featured in both print and television media including:
• The New York Times
• USA Today
• The Wall Street Journal
• Registered Rep
• Financial Planning
Mark is an active participant in The Strategic Coach Master’s Program. He is a graduate of Babson College where he majored in finance, investments and communication. He resides in the Boston area with his wife Kristen and two children.
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