111 rules How to Make It

by Maxim Behar

There is no other book like this one, which was written first online and then on paper. It contains 111 rules that Maxim Behar was posting on Facebook every day for three months. They are synthesized principles, originally posted in English, which the author follows and in which he truly believes. The book is pocket size and easily turns into an everyday manual for people who have to take important decisions or simply for those looking for a little sip of inspiration. It also has a version in Portuguese.
Why three times 1? This sends a message to all readers that these rules aim to motivate them to always reach out for the first place.

Rule #1 : Worst decision is better than no decision.
Which one is #2?

119 pages, Kindle Edition

First published July 22, 2013

About the author

Maxim Behar is a global renowned Public Relations expert, Founder, COE, and Chairman of the Board of M3 Communications Group, Inc. – a leading company in the field of Public Relations and Social Media in Bulgaria. Maxim is a graduate of the Harvard Kennedy School Executive Program in Leadership Decision Making.

He is also Past President of ICCO (International Communications Consultancy Organization) - the largest and most influential global organization of Public Relations professionals and practitioners. In 2016 he was appointed to the Advisory Board of the only Museum of Public Relations - in New York and became the first Bulgarian ever included in the prominent annual Global Power Book of the renowned British weekly PR Week. The same year African Public Relations Association APRA appointed Mr. Behar as Ambassador for Europe and Honorary Fellow of the Association.

In 2017 Maxim Behar was inducted into the World’s ICCO PR Hall of Fame in London.
His latest book The Global PR Revolution, published in October 2019 all over the US by Allworth Press became an immediately bestseller among new PR books on Amazon. In February 2020 well respected Book Authority named the book among the Top 10 PR books for 2020 in the world.

Maxim Behar is currently President of World Communications Forum Association in Davos, Switzerland, Vice-President of The Atlantic Club in Bulgaria, Board Member of the Bulgarian Business Leaders Forum, Chairman of the PR & Media Committee of the World Federation of Consuls (FICAC), Chairman of the Board of Trustees of Sir James Mancham International Centre for Peace Study and Diplomacy, Member of the Executive Committee of James Michel Foundation in Seychelles and many more.

In May 2020 US Magazine PRWeek announced Maxim Behar Best PR Professional in Europe.

Maxim Behar is also Honorary Consul General of the Republic of Seychelles to Bulgaria.