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Disrupt You! Master Personal Transformation, Seize Opportunity, and Thrive in the Era of Endless Innovation

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In today's volatile business landscape, adaptability and creativity are more crucial than ever. It is no longer possible-or even desirable-to learn one set of job skills and to work your way up the ladder. At the same time, entrepreneurs with great ideas for new products or technologies that could change the world often struggle to capture the attention of venture capital firms and incubators; finding the funding necessary to launch a start-up can feel impossible. The business leaders of our future must anticipate change to create their own opportunities for personal satisfaction and professional success. In Disrupt You!, Jay Samit, a digital media expert who has launched, grown, and sold start-ups and Fortune 500 companies alike, describes the unique method he has used to invent new markets and expand established businesses.

Samit has been at the helm of businesses in the ecommerce, digital video, social media, mobile communications, and software industries, helping to navigate them through turbulent economic times and guide them through necessary transformation so that they stay ahead of the curve. In Disrupt You!, he reveals how specific strategies that help companies flourish can be applied at an individual level to help anyone can achieve success and lasting prosperity-without needing to raise funds from outside investors.

Incorporating stories from his own experience and anecdotes from other innovators and disruptive businesses-including Richard Branson, Steve Jobs, Elon Musk, YouTube, Circ du Soleil, Odor Eaters, Iams, Silly Putty, and many more-Samit shows how personal transformation can reap entrepreneurial and professional rewards.Disrupt You! offers clear and empowering advice for anyone looking to break through; for anyone with a big idea but with no idea how to apply it; and for anyone worried about being made irrelevant in an era of technological transformation. This engaging, perspective-shifting book demystifies the mechanics of disruption for individuals and businesses alike.

304 pages, Hardcover

First published June 2, 2015

355 people are currently reading
4931 people want to read

About the author

Jay Samit

14 books69 followers
JAY SAMIT has been described by Wired magazine as "having the coolest job in the industry." A technology innovator and entrepreneur, he was a senior advisor to LinkedIn. The former CEO of SeaChange International, the world's leading multiscreen video service provider, and an adjunct professor at USC's School of Engineering, Samit is also a regular on the nationally-syndicated radio show, Business Rockstars.

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Displaying 1 - 30 of 118 reviews
Profile Image for Kelly.
597 reviews3 followers
August 13, 2015
Enjoyed this book and found the examples contained within to be quite novel. I took some rough notes that I'll include here, excuse the shorthand:

* Put an ad in the Hollywood Reporter soliciting Help Wanted for his DREAM JOB. He got competitive resumes so he could tailor his application to be superior, and also saw the paths that other competitive applicants took. He was able to see where there would be openings in the future (the applicants had "one foot out the door") and those that would position him to get his dream job
* Bought the Google keyword search for the creative directors he wanted to hire him. When they googled themselves, they found as the top result something like "HEY, XXX, Now that I have your attention, call YYY about working for you." - 80% success rate
* Key to building a brand of One is having more established brands cover you - think HuffPo, Forbes, LinkedIn, etc.
* For all disruptors - it is up to you to explain the future in terms that those in the past and present can understand and follow
* You can do whatever you want in life as long as you find someone to pay for it. Explore other parts of the value chain that will pay for what you offer.
* Laserdisc - found a new value chain - interactive video chain could reduce a cost center to a profit center through more effective training
* Most discoveries come from the simple act of solving a problem. Apply methodical observation.
* The trick to creating disruption at scale is to identify the biggest opportunities where the existing value chain is most easily upended. Look for the piece of the business that will shift the most dollars away from its present course. Break a link of the chain that has the highest potential for profitability. Capture as much of the unlocked value in the shortest time
* Y Combinator putting out the ideas they want to fund - they anticipate problems that can be solved in twenty years - what components can you start building now?
* The key is to license or partner with the right brand, the one that will enable you to define a category and capture market share
* The best opportunities are those where inefficiency is your only competition

Profile Image for V Massaglia.
356 reviews7 followers
January 9, 2016
Really, really like this book and highly recommend it.

Quotes:
Businesses - whether they make dog food or software - don't sell products; they sell solutions.

All disruption starts with introspection.

I learned then that there is a difference between failing and failure. Failing is trying something that you learn doesn't work.

The majority of people are not willing to risk what they have built for the opportunity to have something better.

Disruption isn't about what happens to you; it's about how you respond to what happens.

Whether because of ambition or circumstance, every career gets disrupted.
45 reviews1 follower
September 30, 2015
I'm an entrepreneur and really enjoyed this book. Anyone who is looking to build something awesome in business should read this.
Profile Image for Henrik Regitnig.
75 reviews1 follower
August 1, 2023
Probably should’ve just DNF’d but had to see it through. 2.5 at best. Very much a copy paste of so much that is out there. Some insightful points on pushing the boundaries of disrupting different industries etc. But overall not enough to make it stand out in a meaningful way
Profile Image for Henrik Haapala.
635 reviews112 followers
August 16, 2023
2023-08-16
One of the most positive books I own. Paperback not so great format so should buy hardback.

“To financially benefit from technology changes, you don’t need an engineering degree or an MBA. To survive in the era of endless innovation, you merely need to think like a disruptor.” 15

1) businesses- whether they make dog food or software - don’t sell products; they sell solutions.

2) all disruption starts with introspection.

“The self made billionaire in his 20s, and unheard of possibility a decade ago, now happens with the regular frequency. The start up company, with little funding and a small staff, displaces hundred year old companies with billions in revenues virtually overnight. The consultant, with no background in technology or operating a business, makes millions of dollars from teaching one course online.”

3) you have a choice; pursue your dreams or be hired by someone else to help them fulfill their dreams.

16) “Our dreams condition us to respond much the way to athletes conditions her body.”

Things to do now: 5 minute visualization per day.
I have been visualizing myself every night for the past four years standing on the podium having to go places around my neck said Megan Jendrick two-time Olympic gold medal winning swimmer.

1. What is the book about?

“Disrupt Yourself” is a 2015 business book by Jay Samit. Some of the content you can get a hint at from his TED-talk, or YouTube.
Disruption: a new technology (like DVR, telegraph or internet) comes and alters a market or system forever.
Those who adapt well to this change are going to be successful and thrive, those who don’t won’t.
Jay Samit has spent 30 years on learning how to look for opportunity in every obstacle and solving shared problems.
The book: Part inspiration by somebody embracing disruption and part practical mindset altering stories and strategies. This should be helpful to anybody.
Some questions:
• Why so many self made billionaires today?
• Would you rather work forty hours a week at a job you hate or eighty hours a week doing work you love?
• What can we learn to make us more able to make positive change happen?
• What is stopping you?
• How are you prepared for future disruption?

2. What problem was the author trying to solve?

One problem often heard about is people hating their jobs. This requires us to change and disrupt yourself. The feeling of being stuck is really status quo bias or learned helplessness. It’s difficult to change. But we want change ourselves. We must change.

3. What are the main arguments? Do I agree?

“Security (or illusion of security) robs ambition”
“The biggest risk is taking no risk”
“You will have more regrets about the things you didn’t try than the ones you tried and didn’t succeed at.”
“Whether because of ambition or circumstance, every career gets disrupted.”
“All the big famous people are no different than you are.”
So a good argument is that we have a limited time and a day will come when we might regret not trying. That’s what old people say. Taking a bit more risk should be rational there is time and ways to think so that you can always bounce back.

4. What did I learn?

”Disruption causes vast sums of money to flow from existing businesses and business models to new entrants”
“Disruption isn’t about what happens to you; it’s about how you respond to what happens to you.”
Pursue a purpose, don’t be just a replaceable cog in the system
35% of business owners have dyslexia - there must some advantage in thinking and acting different
Mantra: “today I can be better than yesterday and I have the power to make it so.”
“Everyone thinks of changing the world. No one thinks of changing himself.”
Find your unique vice and solve problems for others.
3D printing, self driving cars and office automation are some of the things that will disrupt business. It’s a good idea to be prepared.

5. Which three facts, ideas or principles do I want to remember the most?

• Solve for others to solve for you
• There is no running out of money - use OPM
• Your energy is a resource - use it wisely.

6. Which of my beliefs were challenged? 

Status quo bias and fear. The tendency not to take action even when you know what to do.

7. How did my life change by reading this book?

I’m more optimistic about challenges and positive about the opportunities that exist.

8. What are three action items I learned that I need to implement as soon as possible?

• Think about three problems a day that you have and if they are common problems needing solutions.
• Effectuation-process: first defining what you know about your new business and its underlying market. Second what value you can bring to or capture from the market, goals. Third, meeting with people in the target market.
• Ask “is my world perfect?” often, studying my daily frustrations. Is everything working smoothly for colleagues and friends? Gandhi says you must be the change you wish to see I the world. Most discoveries come from the simple act of identifying life’s problems. “Am I the only one with this problem?

9. What else did I like about the book?

It’s a gold mine - and one to reread many times.

10. Which other books or movies were mentioned or recommended?

A vast number references to and quotes form books and studies and movies and stories litter the book.

11. What were the most memorable quotes?

“We all start out life filled with big dreams and ambitions. Your future - our worlds future - is far more malleable and controllable than most people realize.”

“No one writes books about those who failed to take risks. History doesn’t remember those who maintained the status quo. The glory comes from being a disruptor. Every man and woman would like to leave their mark - some evidence of their existence - on this world. This is the self disruptors manifesto: to transform yourself, your business, and the world.”

12. What is the 20% that gives 80% of benefits of the book?

Zombie idea: speed to fail should be every entrepreneurs motto. When you finally find the one idea that can’t be killed, go with it.

13. Summary:

Less than 10% of big business survive - disruption happens. Why not change ourselves? If we take time to study how our business and social institutions are constructed, it is possible to determine how they can be disrupted. To successfully navigate today’s professional landscape, you must understand the dynamics of disruption. Why it happens, how you can adapt and thrive.

(Note: hardback is best for this book since you will want to highlight almost every other page.)
Profile Image for Keshav Bhatt.
92 reviews86 followers
August 28, 2021
A decent and (semi) inspirational read filled with popular motivational maxims & personal anecdotes. Whilst it was interesting to read, I found it similar to a lot of other books in the same category. That said, it definitely makes for some good reading for anyone interested in entrepreneurship who wants to keep their mindset & focus sharp through useful anecdotes and general principles to apply in one's career.

One highlight for me was approaching your career as happening in cycles, where you have several different 'phases' or periods of focus throughout your life instead of one. An appealing and important idea I think, as it frees us from the popular wisdom that our life be dedicated to a single monolithic purpose.
Profile Image for David.
104 reviews
May 29, 2022
A book that promises a closer look into the disruptor mindset and entrepreneurial spirit. It delivered out up to some midpoint in the first part of the book; although, some ideas are intuitive and not surprising.
The experience and credentials of the author are out of discussion. He knows what he write and practice. In this sense, I expected more of this reading.
The second part of the book gave lots of examples of world's class entrepreneurs into their known endeoveours such as Facebook, Ebay, Tesla, among others, along with author's stories. This part felt like a summary of success cases written on long newspaper articles; much details with few key insights for disruptive general framework. At least, it provides some landscape of latest disruptors in order to inspire to action.

"Success is going from failure to failure without losing your enthusiasm." - Winston Churchill.
42 reviews
August 30, 2015
Innovation: anyone can do it

In Disrupt You! Jay Samit provides tons of examples of ordinary people transforming the world we live in. Understanding that innovation is nothing more than finding solutions to the problems that plague us, Samit goes further to provide insights to existing solutions. The challenge for each of us is to look within for our inner transformative cells and apply them today. An excellent must-read.
403 reviews6 followers
September 18, 2017
Torn between a 3 and a 4.
4 for ability to incite, to uplift. The books reads like a manifesto. 4 for real and personal stories of entrepreneurship and his personal observations of the tectonic shifts in tech in the last 40 years.
3 for trite startup stories (FB/Google and basically every other silicon valley startup). Toward the end of the book, heavy padding with startup stories that everybody who doesn't live in hole knows.

Profile Image for Francheska.
36 reviews3 followers
May 4, 2021
"All disruption starts with introspection. The way we understand our internal value chains- how we view ourselves and how we interpret our personal strengths- is at the core of all external success."

Disrupt You! is a book about bringing awareness to everyday problems and discovering solutions that can be monetized in the 21st century. Disruptors are those who see opportunities anytime, anywhere and make solutions that today people cannot live without. It briefly discussed the skills and the outlook of a successful disruptor as well as how to disrupt the value chain, i.e. research, design, marketing, etc. The book clearly showed how the internet disrupted everything, from music, movies, books, shopping, and many more. It is filled with a lot of success stories from disruptors who took the risks, changed the world, and became billionaires.

Personally, I love reading this book because it has a lot of words of wisdom that are perfectly written and easy to understand. The author has empirical and theoretical knowledge on how to disrupt an industry. In today's world, it's a fair game for everyone to discover something that will disrupt the norm, it's just a matter of when.

I love reading books, such as this, that make my heart pound and inspire me to act as I read them. This book is for entrepreneurs, current or future; those who want to innovate their lives and become the next Zuckerberg, Musk, or Branson.
Profile Image for Alexander Rivas.
378 reviews16 followers
August 14, 2019
This book was great due to the fact that I recently read "Blue Ocean Strategy" by W. Chan Kim, which in my opinion is a good companion. The philosophy of embracing and consciously looking for change is difficult to take action on but at the time it is pretty wise. Change is what the majority shy away from and to many it is why they stay stagnant or get taken out of the game by a change that came. Seeing change as an opportunity can seem like an advantage because if you are right the potential reward can be large and life-changing.

It is funny how the word "disrupt" has sort of a negative connotation, although in the business world when companies are small or start up's is seen as a good thing. Uber, Airbnb, and Netflix are what comes to mind in terms of companies that "disrupted" industries and have taken down behemoths that at the time could not imagine the change that was coming. This is a great philosophy that can be used in many areas of life like your personal education, hobbies, career, parenting, and more things that I cannot think of right now. I am glad to have read this book because now I have a different perception of the word "disrupt," which is positive now and rings an alarm in my mind as an opportunity that has risk but is heavily outweighed by its potential reward.
Profile Image for Blahoot.
23 reviews4 followers
July 26, 2017
This book is for those who want to: Do something different. If you're starting a business, running one already, or at a job where you have the autonomy to take initiative, this book will help you unlock new ways to approach the problems you're facing.

Favorite quote: "Problems are just businesses waiting for the right entrepreneur to unlock their value"

Favorite "Aha!" moment: Before spending your own money or getting a loan to finance your disruptive idea, figure out how you could spend other people's money (OPM) on it instead. Click here to read some examples from the book.

comic

Would I recommend it to friends? Some, not all. It's not a general interest book for people who have a hard time getting through books in general. But for those who insatiably devour everything in their path, I'd recommend it because it has new takes I haven't seen elsewhere.

Overall rating: Four stars. It's not an complete game-changer, but has enough new (ok, "disruptive") concepts in it that I was happy to have read it.
Profile Image for Michelle Huntting.
Author 6 books2 followers
March 26, 2018
My favorite quotes from this book:

Identity doesn’t get to be found, it emerges

Turning obstacles into opportunities

Don’t be intimidated by what you don’t know

A dream with a deadline is a goal

Security doesn’t rob ambition, the illusion of security robs ambition

Look for opportunity in every obstacle

21 reviews1 follower
April 28, 2017
Outstanding!!! So many nuggets and aha moments throughout the book. I highly recommend this book for every entrepreneur AND potential entrepreneur. Jay Samir did a fabulous job!
Profile Image for Jung.
1,936 reviews44 followers
Read
August 30, 2021
Success in business depends on logic, not luck. Through constant reflection and redirection, entrepreneurs drive disruption across industries and around the world. They search for real problems, and sell solutions. Of course, not every idea they have is golden. But when these entrepreneurs do fail, they always fail forward – quickly scrapping bad business concepts, identifying new opportunities, and using data to improve their decision-making process.

Actionable advice:

Train your brain for success.

Every morning, take five minutes to visualize your goals coming to fruition. Not only will this exercise put you in a positive mindset – it’ll also bring you one step closer to success, mentally preparing you to build the future you’ve envisioned.
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When everybody’s looking right, look left.

In the early 1990s, computers were still fairly new. Countless entrepreneurs were competing in a race to monetize technological innovation. Who wound up winning, you might ask? The last person you’d expect. The first start-up to sell for $100 million during that era wasn’t a software or hardware company. It wasn’t launched by a coding connoisseur. In fact, its founder, Billy Myers, didn’t even know how to use a computer. And he didn’t need to. As a born entrepreneur, Billy drove disruption by straying from the status quo. While others waxed lyrical about processor speed or storage space, he took a completely fresh, left-field look at what was happening around him.

That’s when inspiration struck.

People were paying $2,000 for personal computers – but they didn’t have anything to protect their investments. Determined to change that, Billy began producing plastic dust covers for computer monitors, processing units, keyboards and other accessories. Ever used a mouse pad or floppy disc case? You can thank Billy for those inventions, too. These products cost him almost nothing to make. In an era of high-tech entrepreneurship, they were stupid-simple. But that didn’t matter. What did matter was that Billy was the first to identify a fledgling need. While everyone else was looking one way, he looked the other.

Wondering how you can achieve similar success? Fortunately, it’s not as difficult as it sounds. In fact, “eureka” ideas are fairly easy to come by – as long as you’re keeping your eyes and ears open.

To get your creativity flowing, the author suggests completing a daily exercise. Every morning, jot down three things you notice that could be improved about the world around you. For example, you might ask: Which processes are inefficient? How many products don’t work as well as they should? Is there anything I dread doing each day – and, if so, what invention might fix that? The exercise will be easy at first. But, over time, it will get progressively harder. And that will force you to pay even closer attention to your surroundings. If you ever find yourself avoiding the exercise, just remember: today’s observation could be tomorrow’s fortune. One idea is all it takes.
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Successful businesses sell solutions, not products.

What is a cell phone? No, this isn’t a question from Jeopardy – and yes, it does sound absurd. But don’t brush it off just yet. When you purchase a new cell phone, are you buying a palm-sized piece of metal? Or are you buying a way of connecting with people across the globe? Of course, the answer is obvious. You’re not purchasing a physical object, but rather the possibilities it unlocks. You’re buying the ability to call friends and family at any time. You’re investing in communication, community, and comfort – which are all far more valuable than just some metal and plastic.

That brings us to our next lesson: Successful businesses don’t sell products; they sell solutions. Take toothpaste, for example. Do people buy it over and over again because they love the product itself? No. They buy it because they love the solution to the problem of halitosis and tooth decay: minty-fresh breath and clean teeth. Following that same logic, the $1 billion GPS software company Waze doesn’t just offer drivers smart maps. Rather, it gives them time – minutes or even hours are saved by taking the quickest route from A to B. Look closely at any successful company, and you’ll see that they are mass-producers of solutions. For them, it’s never about the products as such, no matter how snazzy. It’s always about the promise of what those products can do. Mattress companies sell comfort. Skydiving companies sell adventure. Dating apps sell love.

So whether you’re pitching to investors or writing web copy for consumers, keep your company’s unique solutions front and center. They are your competitive advantage; they’re the reason people will keep coming back for more. And whatever you do, steer clear of nonexistent problems. Nobody wants to be sold sand in a desert. If you’re offering a solution to a problem that isn’t really there, you’ll have no customers, no profits – and, eventually, no business. Stay grounded in reality, and move on as soon as your company stops solving real problems for real people. For twenty-first century companies, constant innovation isn’t optional; it’s an organizational imperative. Businesses can either disrupt or be disrupted – take your pick.
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If the market doesn’t love your invention, you’ll never make money.

Of course, having a lightbulb moment is just the beginning. Upon closer inspection, many ideas – even “million-dollar” ones – aren’t so fantastic after all. That brings us to another valuable lesson: When something stinks, kick it to the curb. Once upon a time, there was a website called Tune In Hook Up. Ever heard of it? Didn’t think so. The site aimed to disrupt the world of online dating, but was a flop. While most dating sites featured images of prospective partners, this one showcased videos instead. The founders thought their idea would make millions. They were wrong. Turns out, consumers didn’t care about using videos for dating. However, data showed that they did love watching videos – just not in this context.

And so the site’s founders pivoted. They scrapped their original dating site concept and launched a free video-sharing platform. Its name? YouTube. After just one year in business, YouTube was acquired by Google for well over one and a half billion dollars – and the founders’ lives changed forever. This may sound like a one-in-a-million story. But flipped failures are more common than you might think. Successful entrepreneurs are masters of evolution, constantly iterating until they find something customers really need.

Take Instagram, for example. In 2010, it launched as a mobile check-in app. But before long, data showed that users were obsessing over one feature in particular: photo sharing. With that, the founders ditched their original concept and created the billion-dollar photo-sharing app we all know today.

The bottom line? As an entrepreneur, you need to drop bad business concepts – and fast.Many people are so keen on their original idea that they ignore red flags in an attempt to “make it work” – even when walking away and starting fresh would be the most sensible option. Successful entrepreneurs, on the other hand, know when to call it quits. Data has a permanent seat on their board of directors – and when it speaks, they listen. So next time emotion encroaches on logic, let data drive your decision-making process – or risk staying wed to a bad idea . . . till death do you part.
Profile Image for Juanmi.
35 reviews4 followers
March 11, 2017
Question everything. Problems are opportunities to disrupt the status quo.

The good: a myriad of inspiring examples.
The bad: not many disrupting ideas
The highlights: 1) you can disrupt value propositions for example by just providing a same existing solution yet with a great new design or a new distribution channel (e.g. simple plastic bottles were a huge innovation not long ago!) 2) Use OPM (other people's money) to pay for your idea: find a way how they can benefit from your project in a win-win deal and get funded without dropping any penny or equity

#onebookaweek #reading #books #igreads #goodreads #trainordie #business #personalgrowth #patience #learningmachine #learning #growth #workoutforthebrain #kindle #literature #university #lifeonpurpose #doyouevenread #goals #inspiring

#jaysamit @jaysamit #fish #disrupt #disruptyou #sony #apple #emi #musicrecords #tailopez #mentorbox
Profile Image for Mario Tomic.
159 reviews371 followers
June 12, 2018
My favorite concept from this book is the idea of becoming a "Disruptor". A disruptor is a person who's able to see an abundance of untapped opportunities for innovation which have the potential to evolve an entire industry. These opportunities are often overlooked by bigger corporations because they're too caught up in their existing business models, and they're not thinking outside of the box enough. Understanding and mastering the concept of disruption gives a small business a clear advantage in the global marketplace which we're a part of today. Another key trait of a disruptor is that he realizes that change is inevitable and how leveraging the wave of change is one of the secrets to exponential business growth. Jay Samit, the author, shares a lot of great examples of this concept in the book and while I was reading it, it felt that this skill is almost like having a superpower. Overall, as an entrepreneur, I found this book very insightful and I would definitely recommend it.
Profile Image for Sashanka Bitra.
4 reviews1 follower
March 13, 2016
Jay Samit is a natural dyslexic. He has been a child growing thinking to solve problems not thinking in the natural fashion as all of us do. He has been training his brain to think of make the shortest path to the highest success. In his book Jay Samit defines how to re-design your product to make it appealing and address the need of your customers. He has been a great at disrupting many products and make big money with his disruptions. He has been bold and true to talk about so many things and shre it with all the readers to learn these disruptive thoughts to make your start up a great venture for your self and help humanity with it.
Happy reading.
Cheers!
Profile Image for Anna Sabino.
Author 2 books37 followers
February 20, 2016
Disrupt You! presents the changing reality where impact is caused by the reach and not size of companies. Small ventures disrupt the order created by the titans. It's not about the size anymore. Everyone gets the shot to disrupt. Digital shelf space is unlimited for those providing most value. Customers are now the smartest with most power - they're equipped with their devices the deadliest weapons, devices which, on their terms, can destroy or disrupt the old and introduce the new. Disrupt You! is a great, inspiring read for inventors, entrepreneurs, everyone curious and open to explore.
Profile Image for Jose Papo.
260 reviews155 followers
July 25, 2015
Jay Samit talks about disruption in a personal sense. But it also gives many insights on disruptive ideas, businesses and markets. He show hos the analysis of value chains is critical for disruptive ideas. The final chapters focus on the various aspects of the value chain like: R&D, Design, Production, Marketing and Sales, Distribution and Financial Capital.
Profile Image for Brandon Stokes.
3 reviews
December 13, 2015
A True Must Read!!

I have just finished this wonderful book,by Mr.Samit on personal and professional disruption!! He really goes in depth in explaining the processes and methods to accomplish both

I can't wait to email the community about my journey post-read. I'd also recommend this book to anybody looking to have a more meaningful life,whether young or old!!
Profile Image for Carla Jenkins.
Author 6 books7 followers
May 8, 2016
I admit that I am a Type A personality who routinely disrupts myself. When something isn't working, I examine it to see what I need to drop. I pick up Jay Samit's book because I want the 1-2 nuggets that I can incorporate into my repertoire. Mr. Samit's book has given me nuggets with every chapter. It is highly recommended because you can receive so much actionable tips that you can apply now.
Profile Image for Mark Koester.
110 reviews24 followers
July 26, 2015
Very good read with a general approach to disruption that is actionable and well-thought out. I've read a lot of business and startup books but this book pulled in several classic and new examples of disruption. Good read and I'd recommend it.
Profile Image for Mark.
308 reviews3 followers
September 25, 2015
Fantastically challenging book on how to create new processes by challenging individuals to change and be disruptive. Contains examples of big and small ideas to inspire.
Profile Image for Saif Alshamsi.
18 reviews2 followers
September 22, 2017
إزعج نفسك: سيطر على التطوير الذاتي، أكتشف الفرص وإزدهر في عصر الإبداع
كالعادة عند قراءة كتاب جميل، إحب أن اشاركه مع قراء الموقع، الكتاب إزعج نفسك للكاتب جي سميت، خبير الميديا الذي بداء وأشترى وباع عدة شركات بالملايين يشرح طرق فريدة إستخدمها ليصنع أسواق جديدة.

يأخذك في فكر عميق عن المهارات والبصيرة اللازمة ليس فقط لتزعج نفسك وتخرج من نطاق الإرتياج، ولكن للعالم أجمع. إن كنت عالقاً في مشروع أو تبحث عن فكرة جديدة ملهمه، هذا الكتاب سيملئ عقلك بالإفكار الإبداعية. عن طريق البدء مع الأساسيات، التي هي إزعاج نفسك والتفكير خارج المألوف، سيُعّلم العقل كيف ينظر إلى حلول المشاكل من زاوية جديدة. من المهم معرفة نفسك. وبعض الطرق للبدء في ذلك أن تأخذ أختبارات تحليل الشخصية، تقراء كتاباً، تغير بيئتك، أن تجد معلماً ملهماً، أو تغير نمط تفكيرك الداخلي.

كما يقول آينتشاين ” الجنون هو أن تقوم بنفس العمل وتنتظرنتائج جديدة“

أفضل جزء في الكتاب في بدايتة، في الجزء الذي يشير الكاتب على أن تنظر لنفسك كعلامة (ماركة تجارية) وترتب مخرجاتك الإستراتيجية كأفضل ما هو موجود في الساحة. (تذكر العلامة التجارية لشركة أبل). كحلاقات وصل بين مجموعة من الخصائص التى تميزك. حلقة البحث والتطوير تعرف عن تعليمك، وخبرتك العملية، والموارد التى تستغلها لتجد لك الوظيفة المناسبة.

العمل الذي تقوم به، محتوياته وجودته، هو ما يمثل حلقة التصميم والإنتاج. والطريقة التى تقدم بها نفسك مهنياً تمثل حلقة الدعاية والإعلان. أين تعمل ومع من تعمل وأين تسخر قدرتك الإنتاجية تمثل حلقة التوزيع. فكر في قيمتك المهنية كمحصلة لهذه الحلقات في السلسلة. إن كنت تجد صعوبة في إيجاد الوظيفة المناسبة، أو تغير مسارك المهني، كل ما عليك فعله هو أن تجد الحلقة الأقوى التي يمكنها أن تحدث أكبر إزعاج.

للذين يريدون أن يبنوا سمعة شخصية عالمية، إتباع هذا النظام يعتبر نقطة بداية جيدة.

بعدها جى سميث، يمشي بك خلال خطة الإزعاج عن طريق الشركات وقصصها. ومن ثم يشارك قصتة الشخصية وكيف إستطاع أن يزعج (يهز) عالم الموسيقى في صنع العلامات التجارية، وإستخدام الشخصيات المشهوره في الدعاية، ومن ثم إلى كيف إستطاع تحويل القرص الصلب إلى التسويق الإلكتروني. الحقيقة لكل هذا، أن كل الإزعاجات (التغيرات) تأتي من الملاحظات الدقيقة. معظم الوقت الفكرة البسيطة مع التنفيذ السليم كل ما تحتاجة الفكرة لتنجح. شركة أبل، وسوني و م ت في كلها تحمل نماذج للإزعاج الذي سببته هذه الشركات لشركات أخرى كانت مهيمنة ومسيطرة في مجالها لسنوات عدة.

قوة التعهيد الجماعي (إعطاء مجموعة من الناس لعمل يقومون به نيابة عنك)، والتمويل الجماعي (التعهيد الجماعي والتمويل الجماعي من صفات البزنس في الإنترنت في وقتنا الحالي)، صار ممكنا وسهلا في وقتنا الحالي ليس فقط لمشاركة العقول المتشابهة في الأفكار ولكن أيضاً للعمل مع بعض والتعاون في مشاريع بالغة التعقيد (فكر في موقع ويكيبيدا). الإنترنت ساعد في إزعاج المعلومات، والإتصالات، والوصول إلى الإعلام. وتكنولوجيا الطابعة ثلاثية الأبعاد بكل بساطة أزعجت كل المصانع. عن طريق ملاحظة جذور ما يسبب لنا المشاكل وإكتشاف الوصلات التي تربط النقاط التى يكمن الحل فيما بينها. الشخص المغامر المزعج يستطيع أن يعرف الإنحناءات المستقبلية قبل أن تحدث. فقط تذكر أن البشر يتميزون بمقدرتهم على كسب المعرفة وإستخدام الأدوات وأفضل مورد لهم على الإطلاق هو الوقت.

اليوم في عالم الأعمال سريع التغيير، التكيف والإبداع مهمان أكثر من أي وقت مضى. ليس من الممكن أن تتعلم مهاره واحده وأن تصعد السلم. في نفس الوقت، الأشخاص المغامرين ذوي الأفكار والمنتجات الجديدة من الممكن أن يغيروا العالم.

قاددة المستقبل عليهم أن يتوقعوا التغيير ليصنعوا فرصهم بنفسهم.

Profile Image for Alex Pogue.
42 reviews2 followers
February 24, 2020
What does it mean to disrupt an industry? It means to fundamentally change the way goods and/or services are exchanged within. The book begins by personifying the disruptor, and how to become that person. It discusses strategies and areas ripe with disruption potential - distribution, business alliances, customer service, convenience, etc.

The book dives into various historical disruptions from VHS -> DVD -> Netflix to the well-known music distribution disruptions - albums sold by record labels -> iTunes -> streaming.

The book finishes with strategies for disruption and additional firepower to move us from robots in a cog to creative disruptors of industries.

The book is an excellent reminder to continue to seek and fix inefficiencies in current processes.

-1 star only because the author can seem a bit arrogant (e.g. refers to “my friend Akon”, and tells about “my first meeting with the president of the US”). It is good to know that an experienced disruptor is teaching us, but it comes across a little self-inflated at times.

Overall an excellent read and highly recommended for anyone who seeks to make a difference in the world.
Profile Image for CatReader.
1,030 reviews177 followers
December 10, 2023
Reading this at the end of 2023, 8.5 years after its publication, this book does come across as dated, given that innovation is an extremely fast-moving concept! Every time I read a book on this topic, it becomes a bit of a business graveyard given the companies name-dropped who were innovative and successful at the time of publication, but have fizzled out or gone extinct in the interim. Like Samit references in the book, the lifespan of a highly successful company tends to be quite short (<18 year average lifespan for Fortune 500 companies, <1% of companies lasting 100 years), and with the ever-dynamic market and failure to pivot successfully being major causes.

As expected for books of this genre, Disrupt You! features a heaping dose of self-promotion and name-dropping by Samit. But as he himself discusses in the book, his career has pivoted many times because he's failed at various ventures and has had to continually reinvent himself.

Books about disruption and innovation are so rampant these days, and this is yet another addition. Maybe the market for those books needs disruption from a source other than another entrepreneur's manifesto.
40 reviews1 follower
April 19, 2023
It was a very thought provoking book.

Jay Samit has a really impressive background and that authority really made my brain more ready to take in the information in the book.

All the adversities he has to face being and an entrepreneur as well as an intrapreneur where very insightful. Raising $800million for companies was no small feat as well.

I think the examples in the book of how different industries were disrupted by small players in the market against corporate giants gave a lot of perspective and examples to pull from when we think about our own business and professional careers.

With AI and other new technology coming out on the scene, this book correctly predicts the nature of disruption and the fast paced nature of progress.

Moore’s Law that computing power double every 2 years. And, with AI it could be even faster.

A good book to read to remember that nothing is certain and you always have to be on the look out on ways your business will become extinct. You might need to quickly change directions and product lines on a moment’s notice even if it might be hard.
Profile Image for Medusa.
14 reviews1 follower
February 7, 2020
For an audio book, the voice reading the book had a speech handicap and it really stood out. All the words with a “ll” like “dollars” would be pronounce “dahwors” etc. He also repeatedly pronounced America as “Uhmerica” which reminded me of that one episode of South Park. For me, this became distracting as the book progressed.

Besides that, the book had some interesting insight into the media industry and I liked how he broke down how a profitable idea should be a “zombie idea” where you couldn’t kill it off... aka those ideas are truly disruptive ones.
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