Bear With Me: A Cultural History of Famous Bears in America

by Daniel Horowitz

From teddy bears and Winnie-the-Pooh to Smokey Bear, Yogi Bear, and Cocaine Bear, American popular culture has been fascinated with real and fictional bears for more than two centuries. Bears are ubiquitous, appearing in advertisements, as logos for sports teams, and as central characters in children’s books, cartoons, movies, and video games. In Bear With Me, Daniel Horowitz presents a vibrant history of the pedestrian and celebrity bears who have captured our imaginations and infiltrated our everyday lives. He shows that bears’ ability to represent and evoke both terror and comfort makes them well-suited for their omnipresence. Today, cultural depictions of bears largely encompass examples of human-bear relationships, reciprocity, and emotional engagement. Reminders that climate change threatens the lives of polar bears engender feelings of empathy, while news of bear attacks drives us to fascinated fear. Whether examining the subculture of gay bears or the deadly consequences of anthropomorphizing animals, Horowitz charts the complexities and depth of American culture’s unique and enduring relationship with bears.

Genres: Nonfiction, Nature

288 pages, Hardcover

Published August 19, 2025

About the author

Daniel Horowitz is a historian whose work focuses on the history of consumer culture and social criticism in the U.S. At Smith College (1989–2012), he directed the American studies program for 18 years and was, for a time, Sylvia Dlugasch Bauman Professor of American Studies. Before coming to Smith, he taught at Scripps College in Claremont, California (1972–88), where he eventually was Nathaniel Wright Stephenson Professor of History and Biography.
For 2010–11, he was the Ray A. Billington Visiting Professor of U.S. History at Occidental College and Huntington Library. He has also taught at the University of Michigan (1983–84), Carleton College (1980), Harvard (1964–66 and 1967–70), Skidmore College (1970–72), and Wellesley College (1966–67).
Among the honors Horowitz has received are two fellowships from the National Endowment for the Humanities and one from the National Humanities Center; an appointment as Honorary Visiting Fellow at the Schlesinger Library, Radcliffe College, Harvard University; and for 2008–09 he received a fellowship from the John Simon Guggenheim Memorial Foundation. In 1997, the American Studies Association awarded him the Constance Rourke Prize for his 1996 article “Rethinking Betty Friedan and The Feminine Mystique: Labor Union Radicalism and Feminism in Cold War America,” American Quarterly. The American Studies Association awarded him its 2003 Mary C. Turpie Prize for “outstanding abilities and achievement in American Studies teaching, advising, and program development at the local or regional level.”
Among his publications are The Morality of Spending: Attitudes Toward the Consumer Society in America, 1875–1940 (1985), selected by Choice as one of the outstanding academic books of 1985; Vance Packard and American Social Criticism (1994); Betty Friedan and the Making of The Feminine Mystique: The American Left, The Cold War, Modern Feminism (1998); The Anxieties of Affluence: Critiques of American Consumer Culture, 1939–1979 (2004), selected by Choice as one of the outstanding books of 2004 and winner of the Eugene M. Kayden Prize for the best book published in the humanities in 2004 by a university press; Consuming Pleasures: Intellectuals and Popular Culture in the Postwar World (2012); On the Cusp: Yale College Class of 1960 and a World on the Verge of Change (2015); and Happier?: The History of A Cultural Movement That Aspired to Transform America (2018).
His book on the Reality TV show “Shark Tank” will be published by University of North Carolina Press in late 2020. He has edited two books for Bedford: Suburban Life in the 1950s: Selections from Vance Packard’s Status Seekers (1995) and Jimmy Carter and the Energy Crisis of the 1970: The “Crisis of Confidence” Speech of July 15, 1979.

Reviews

[Corinne]

i can’t decide if this gets a 3 or 4. 3.85? i picked this up solely because i love bears. and it was interesting to learn WHY so many americans (like myself) adore these animals. i like how this book examined a variety of bears in the cultural zeitgeist: gay bears, circus bears, movie bears, teddy bears, and climate change bears. it was broken up really nicely and was easy to follow despite the dense information. it was academic research made digestible!

honestly i really feel like i learned a lot from reading this. i mean, i was resisting the urge to lean over to stephen in the middle of wicked and comment on dulcibear and why her existence as a bear is important. i don’t know who exactly id recommend this to, but if you are interested in niche american culture, give this a go. i feel like i need to go hug my teddy after reading this🧸