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Why Coaches Fail
Why Coaches Fail isn’t just another business book—it’s a wake-up call.
I’ve spent years watching talented coaches struggle—not because they aren’t great at coaching, but because they have no idea how to get clients. And what fascinates me is some of the biggest names in our profession don’t believe in marketing. They actively discourage coaches from learning how to market and sell, as if those skills somehow taint the purity of coaching.
That advice is wrecking coaching businesses.
You were probably told that great coaching sells itself. That if you just do good work, clients will come. That another qualification will make all the difference. None of that is true. The coaches who succeed aren’t the ones with the most certifications—they’re the ones who know how to attract and convert paying clients.
If you’re wondering why your coaching business isn’t working, this book will show you exactly why. I break down the biggest industry myths, expose the real reasons coaches fail, and show you what you need to do differently.
This isn’t a step-by-step guide—it’s a reality check. By the time you finish, you’ll understand exactly why what you’ve been doing hasn’t worked—and what needs to change.
If you’re ready to stop struggling and finally build a thriving coaching business, this book will change your beliefs about marketing.
I’ve spent years watching talented coaches struggle—not because they aren’t great at coaching, but because they have no idea how to get clients. And what fascinates me is some of the biggest names in our profession don’t believe in marketing. They actively discourage coaches from learning how to market and sell, as if those skills somehow taint the purity of coaching.
That advice is wrecking coaching businesses.
You were probably told that great coaching sells itself. That if you just do good work, clients will come. That another qualification will make all the difference. None of that is true. The coaches who succeed aren’t the ones with the most certifications—they’re the ones who know how to attract and convert paying clients.
If you’re wondering why your coaching business isn’t working, this book will show you exactly why. I break down the biggest industry myths, expose the real reasons coaches fail, and show you what you need to do differently.
This isn’t a step-by-step guide—it’s a reality check. By the time you finish, you’ll understand exactly why what you’ve been doing hasn’t worked—and what needs to change.
If you’re ready to stop struggling and finally build a thriving coaching business, this book will change your beliefs about marketing.
124 pages, Kindle Edition
Published March 10, 2025
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Displaying 1 of 1 review
April 6, 2025
Sarah Short is my coaching 'guru' of choice - and she doesn't really teach about coaching. She teaches about how to commercialise coaching services.
I did one of her 5 days 'Nail Your Niche' challenges last year. She is extremely compelling.
If you don't have the time to listen to multiple recordings and live Q&A sessions, and you just need the bones of her story, Why Coaches Fail delivers that.
This is her manifesto, her pitch, her statement of intent. In this short book, she asks coaches to look honestly at their failings, and makes strong case for the need to improve our marketing. Her company "The Coaching Revolution" is the place to go to for that help.
If you don't already know all this, spend a little bit of money to read Why Coaches Fail.
If you need the help to stop doing all the things that lead to that failure, you'll not get it in this book.
I only paid 99p. And, for that, I got a reminder of what I'd already learned from Sarah, and that's worth 99p. If I want to know what to do, I'm wondering if that's going to be in her next book, or if I'm going to have to spend thousands to become a client.
I did one of her 5 days 'Nail Your Niche' challenges last year. She is extremely compelling.
If you don't have the time to listen to multiple recordings and live Q&A sessions, and you just need the bones of her story, Why Coaches Fail delivers that.
This is her manifesto, her pitch, her statement of intent. In this short book, she asks coaches to look honestly at their failings, and makes strong case for the need to improve our marketing. Her company "The Coaching Revolution" is the place to go to for that help.
If you don't already know all this, spend a little bit of money to read Why Coaches Fail.
If you need the help to stop doing all the things that lead to that failure, you'll not get it in this book.
I only paid 99p. And, for that, I got a reminder of what I'd already learned from Sarah, and that's worth 99p. If I want to know what to do, I'm wondering if that's going to be in her next book, or if I'm going to have to spend thousands to become a client.
Displaying 1 of 1 review