Beyond Borders: The Power of Local Expertise in an Algorithmic World

by Sarah Jennings, Tom Montague

Beyond Borders reveals a fresh approach to global marketing in an era dominated by AI.As the digital landscape undergoes rapid transformation, this book uncovers the one advantage algorithms can’t the insights only local experts can provide.

Explore the new marketing frontier shaped by AI, learn how sustainability can drive brand loyalty, and fi nd out which cultural theories still hold water today. Uncover the changing behaviours of consumers navigating a fractured global marketplace and discover the media players shaping this new ecosystem. From tackling the real issues of diversity and inclusion to navigating the shift toward remote work, Beyond Borders equips you with the knowledge to engage your audience meaningfully.

Unlock the power of local expertise and rethink what it means to market your brand in a changing world.

Kindle Edition

Published March 10, 2025

About the author

Sarah Jennings studied illustration at the University of Wolverhampton. Her style is loose, humorous, and textured, and she loves drawing, painting, and creating textures to use in her artwork. She lives and works in London.