'One of the shrewdest political commentators we have' Andrew Marr
'Tony Blair was a giant amongst prime ministers and leaders of the Labour Steve Richards is a giant amongst political commentators. This riveting and persuasive book describes what happens when they meet head on' Anthony Seldon
Was Tony Blair a visionary, impatiently looking ahead, or a leader trapped by his past – Labour's vote-losing 1980s and the dominance of Margaret Thatcher? Was the party's move to the right under Blair necessary in order for them to win, or could they, after 18 years of Tory rule, have afforded to be more daring and more left wing than their leader wished to recognise?
In Steve Richards's short, provocative and highly engaging new biography, he argues that Blair was often the opposite of what we remember him perceived as a 'moderniser', he sought to strengthen the traditional institutions that partly define the UK, from the monarchy to the military; while to Margaret Thatcher's public appreciation he cemented her economic legacy rather than moved on from it. And, while he was viewed as messianic over Iraq, he was, in fact, being characteristically expedient, clinging to the orthodoxy in which the UK stands shoulder to shoulder with the US in war.
But the UK in 2007 was undoubtedly a different country to the one it had been in 1997: from devolution, which played its part in establishing peace in Northern Ireland, to civil partnerships and a revived NHS, Blair left Britain in a much better place. While his legacy has been overshadowed by the Iraq war, Tony Blair re-establishes a more rounded view of his time in office, and shows that the challenges facing Blair were the ones that still face Labour today.
Off the bat, one of the real beauties of Steve Richards’ account of Tony Blair is its conciseness. Blair’s own memoir, A Journey, Is dense and I did nae fancy that re-read. This is far more digestible. It pairs neatly with the BBC’s excellent New Labour documentary (2021), The Deal with Michael Sheen and David Morrissey (2003), and a range of podcasts and books of which I love to use to remember the good old days. In addition, as a new school leader in a position of growing influence, I approached this reading through the lens of leadership within education.
At its heart, New Labour was a masterclass in communication. Peter Mandelson and Alastair Campbell provided the frame, allowing Blair and Brown to, in the famous phrase, “campaign in poetry, govern in prose.” The mantra “tough on crime, tough on the causes of crime” captured that marriage of message and meaning perfectly. It’s simple, memorable, and morally grounded. In education, our equivalents might be the concise principles we rally staff behind when it comes to behaviour management: calm, connect, correct. It is the same art to communicate complexity through clarity.
Richards presents Blair’s “New” Labour as an ideological balancing act…if he really had an ideology. Radical in ‘appearance’, incremental in practice. The “New” offered modernity, momentum, and magnetism; yet behind it was pragmatism, steady reform, and “caution dressed as boldness.” It’s a reminder that incrementalism, framed well, can feel like revolution. A useful lesson for thinking about delivering sustained school improvement without the illusion of overnight transformation. Unless that is called for, of course.
The “third way” Blair pioneered, though I use that term loosely. Many a leader has found “a middle ground”: Macmillan’s Middle Way pragmatism, Clinton’s centrism, Macron’s meteoric rise, and, now, Starmer’s plod. These do aim to allow for broad appeal and lean in to deliberate vagueness. It’s leadership as coalition-building: uniting diverse interests behind a shared, if flexible, sense of progress. As in schools, the skill lies in balancing idealism with deliverability; building broad consensus without diluting direction. Essentially, finding something that chimes with those staff that are on board and those staff you need to provide a nudge to.
What also emerges in Richards’ account is Blair’s streak of quiet ruthlessness, which is not unlike Starmer’s. It’s a useful reminder that conviction must sometimes be underwritten by firmness, particularly when shifting culture or holding a line.
In all, Richards’ Blair offers a study in the power of narrative. How leadership, policy, and persuasion intertwine. The lesson for schools is simple but strong: effective leadership demands clarity of message, incrementalism in delivery, and the discipline to turn poetry into prose.
A very concise but detailed overview of one of the big political heavyweights of a generation. An excellent starting point for anyone wishing to understand some of the goings-on inside government, during the Blair years.
I'm enjoying this series of books, but this and the last one (on Thatcher) is on PMs who I can remember. It makes me think that they have just got fans to write about them. Distinguished fans no doubt, but fans none the less. If they were doing that, then the series (as they are relatively short accounts) would have been better served with someone less flattering writing an account in a counter essay as the other half of the book. Anyway, this is a bit odd as in trying to tell how great, visionary, brave Blair was, the author seems to have (unintentionally I guess) done a bit of a character hatchett job on Blair. What comes out is not so much a great visionary leader, but one who is obsessed with his place in history as a successful leader, so worried what the 'right wing press', the US , his own party and his own 'moral conviction' will think of him. His mastery of oratory and argument as a well trained barrister, who are basically paid to say what will be the most effective thing regardless of if they believe it or not. Not really leading, but following in a way that wins votes but not much else. The political nous is there, but compared to his colleagues the ideology isn't. I don't necessarily agree with that but it just seems to make Blair seem a bit shallow Also an analysis of the Blair government (even in a brief one), when you are going to spend over 40 pages (a third of the book) on the Iraq war, and not mention at all that the government's actions around the 'dossier' may have led to one of your top scientists committing suicide in a wood is inexcusable both journalistically and historically