If you are not relentlessly fixated with relevance today, you will be ruthlessly annihilated by irrelevance tomorrow.
How relevant are you?
Is your relevance under threat?
In a world where everything is changing before our eyes, nothing matters more than your ability to stay relentlessly relevant. Relentless Relevance is your must-read guide to thriving in chaos. Part business blueprint, part manifesto for forward-thinkers, this compelling book draws from insights in technology, culture, and human behaviour to empower individuals and organisations to rewrite their stories.
Building on the provocative ideas of his bestselling book Legacide Richard Mulholland makes a powerful case for abandoning legacy thinking. With sharp wit and actionable wisdom, he challenges you to reimagine the future and embrace the reinvention necessary to remain indispensable.
“I found myself asking the question, ‘Am I still relevant?’ What I discovered is that if you find yourself asking the question, the answer is no. Mostly because it’s the wrong question. The right question is, ‘What can I do today to stay relevant?’ You see, relevance is not a milestone anymore; it’s the path that we travel.” – Richard Mulholland
I really enjoyed this book. Mulholland mixes humor, stories, and no-nonsense advice that makes you look honestly at how you show up. He writes in a way that feels like a real conversation, not a lecture.
Relentless Relevance is all about choosing to keep evolving and never coasting on past success. In a world that changes faster every year, this message is more important than ever. The ideas here are clear, practical, and will stick with you long after you finish.
In a world where there is huge fear of not remaining relevant, there is also a lack of awareness and understanding of how to actually do that.
Rich Mulholland has a unique ability to cut through the clutter, shock us into quick awareness, and give us practical ways of thinking about and taking ownership of our relevance. Both now and into the future.
His no-nonsense approach is refreshing, and his quirky narrative makes something highly uncomfortable feel almost like it can be fun and enjoyable... without undermining it's significance. Read it or remain irrelevant!
Relentless Relevance is a fantastic book, written (and spoken) in the authors recognisable style. It takes the building blocks established in his first book (the required reading Legacide), and advances many of those thoughts and ideas, updating them and thereby keeping them relevant.
Anyone who “grokked” Legacide should absolutely read this. Anyone who hasn’t read Legacide should grab a copy, read that, and when it’s shaken the cobwebs from your way of thinking, come back and read this too.
Never has it been more important to get relevant!
Disclaimer: I know the author and play board games. The book was my own purchase. Perfect.