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Go for No! The Sequel

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Countless driven professionals, entrepreneurs, and salespeople were captivated by Eric Bratton’s supernatural adventure when he met a version of himself from ten years in the future...

A version that was wildly successful for one simple he learned to Go for No!

Now, the question how did the story ultimately end?

The authors of Go for No! are thrilled to bring you Go for No! The Sequel.

Twenty-five years after his life was transformed by the power of Go for No, Eric Bratton is at the pinnacle of his career. A successful entrepreneur, he has built a life most would envy. But when the opportunity to realize his lifelong dream of owning a premier golf course appears, he finds himself facing the same fears and doubts that plagued him decades ago.

At the same time, his daughter Cassidy is about to graduate from college, feeling lost and uncertain about her future. She’s ambitious and driven but missing one key ingredient for resilience. She has never learned to handle rejection, and with every setback, she feels like she’s failing.

When Eric takes her under his wing, he reintroduces her to the Go for No philosophy, the very principles that changed his life. But this time, Eric isn’t just the mentor. He is a student once again. As Cassidy embraces the challenge of facing rejection, she discovers that Go for No isn’t just about sales. It is about becoming the person who can, no matter the obstacles.

With their signature storytelling, Fenton and Waltz deliver a fresh, thought-provoking perspective on what it truly means to Go for No!

Whether you're in sales, business, or simply striving for personal growth, this book is a must-read for anyone ready to break through limitations, shatter self-doubt, and build unshakable confidence.

If you’ve ever hesitated to ask, feared rejection, or doubted your ability to succeed, this book will change the way you see failure forever.

Are you ready to Go for No!... again?

Grab your copy of the book today!

88 pages, Kindle Edition

Published March 25, 2025

13 people are currently reading
5 people want to read

About the author

Richard Fenton

64 books107 followers
Author, best-selling business fable Go for No! Also Million Dollar Year, The Fear Factory, The Diamond Line, and others. Professional speaker. Now also fiction author of, Onyx Webb, the Series.

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Profile Image for Autumn Nepa.
16 reviews
July 17, 2025
“Go for No! The Sequel” truly spoke to me in a way I didn’t expect. I found myself deeply relating to Cassidy and her father and the push-and-pull of wanting to live up to someone else’s hopes for you — while figuring out your own path. Their dynamic felt so real and reminded me of the moments we all have when we’re torn between fear of rejection and the bigger fear of regret.

This book isn’t just about sales or hearing “no” more often — it’s about permission. Permission to try, fail, learn, and be okay with it. If you’ve ever struggled with people-pleasing or wanting to make your family proud while also trying to define success for yourself, this book will hit home.

I closed the last page feeling motivated, seen, and ready to chase a few more “no’s” — so I can find my bigger “yes.”

Highly recommend!
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