Corporate Strategy

by John L. Colley Jr., Jacqueline L. Doyle, Robert D. Hardie

Corporate Strategy outlines the fundamentals and foundations of implementing corporate and divisional strategy in today's vertical, Internet-speed business world. Real-world examples and case studies show strategy in action, and help managers and executives build the skill sets needed to set goals and objectives, tackle strategic issues, and increase shareholder value when making decisions about corporate goals. Containing both the structure and feel of a high-level executive seminar, this hands-on book guides readers through the many steps and levels of setting the best course for any corporation or organization.

256 pages, Hardcover

First published July 6, 2001