The business world has changed and to stay ahead companies have to think, operate, and scale differently. Companies need to adopt a new mindset and build distributed teams with a unique set of skills to succeed in new markets. A new strategic approach and revision to the agile methodology are necessary to better balance the need to localize with the complexity that localization creates.
To date, business leaders have had to learn how to scale globally the hard way—through trial, error, and failure—since no guidebook existed to light the way . . . until now. Enter Global Class.
Global Class is the playbook that teaches you how to build teams, manage a diverse international footprint, and balance cultural differences to scale globally by focusing locally. Through case studies and insights from more than 250 of the world's fastest growing companies, Aaron McDaniel and Klaus Wehage illuminate what this new class of business ("Global Class Companies") does to succeed, and who are the catalysts of their growth ("Interpreneurs") and how they do it.
From market entry to international growth, Global Class introduces a comprehensive tool kit of practical frameworks that provide a blueprint for how to build and manage a global business.
PLEASE When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.
The author points out, in a nutshell, how global companies are hiring locally, and have more distributed teams, to achieve faster and more sustainable growth. The author goes from point and point, company to company, and thought to thought, making it a bit hard to focus, but it is well meaning, a few examples are like how a brazilian company rented a huge house with swimming pool for company HQ, some bedrooms are intact and serve as hotel for traveling employees, and that physical address is still important in offering a "home". Docusign, connected locally with a japanese company and therefore developed the japanese market, as well as with germans so as to develop that market as well.