Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience

by Brian Reich

Authors Brian Reich and Dan Solomon have seen how changes in both technology and society can affect the communications and operations of an organization. Now, with Media Rules!, they provide you with a framework for understanding this dynamic world. It doesn’t matter whether you’re in the business of disseminating information or producing products, this book will prepare you to distinguish yourself from the competition by creating new models to better serve your audience and harnessing the full potential that technology provides.

Genres: Business

256 pages, Hardcover

First published October 23, 2007

Reviews

[Scot · Rating 2 out of 5]

Excellent book for beginners and experts alike that would like to learn more about the rules of media in the modern era and how they will impact your organization or business. Great ways to try and think like your audience while at the same time being one step ahead of them. Lots of good ideas came from this for me.

[Bill · Rating 5 out of 5]

If you are wondering how the media business is changing read "Media Rules!" by my Brian Reich. When it comes to both an overview as well as why Barack Obama understands the "new media" this book is the standard.

[Brian Reich · Rating 5 out of 5]

I wrote this book, so I am biased... but its pretty damn good.

[Mimi Carter · Rating 4 out of 5]

I liked this book because the case studies were clear, concise and to the point. Many business books go on and on, and this one is very focused in its objective. Thumbs up!