Ten chapters chronicling Cliff's journey in music from getting kicked off of American Idol to finding success with his hit song "Confident". It tells people how to start doing more passion projects while continuing to work their day job. It describes a detailed and realistic approach, unlike those which promise that you can become a multi-millionaire with minimal effort. Rather than setting lofty, unobtainable goals, Cliff embodies the "every man", taking slow and strategic, methodical steps to my version of success, which the listeners can also aspire to and achieve in their own right.
Most of the audiobooks in this genre are made by white men and women, and being a person of color, minority listeners will find it refreshing to hear about Cliff's journey through that lens. That said, it is universal for all who enjoy self-help, biographies, autobiographies, memoirs, business and psychology audiobooks. Side Hustle & Flow tells Cliff's unique, inspirational and motivational, grassroots, artistic story.
Musician & Author Cliff Beach has been performing live for more than 20 years in Los Angeles. The Berklee-trained singer/songwriter/keyboardist and DC native has created a style of music he coins as “Nu-funk”, a hybrid of soul, traditional R&B, funk, and neo-soul which he performs regularly throughout Southern California. In 2013, Cliff released the highly anticipated “Who the Funk is Cliff Beach?” EP, independently, which was nominated for three LA Music Awards including “Record of the Year” and one Hollywood Music in Media award. Cliff also received national press in a featured live review in Music Connection Magazine in Nov. 2013 and was a featured performer at TEDx Napa Valley in March 2014. Cliff’s last album entitled “The Gospel Ac-cording to Cliff Beach”, which was nominated for an Independent Music Award (Funk/Fusion Jam Album); winner of 2 Global Music Awards. Cliff is a voting Member of NARAS, a Songwriter and Publisher with BMI, and his single “Confident” is featured on Spotify All Funked Up and Funk Drive playlists with over 800k+ streams, winner of 2 Global Music Awards and the John Lennon Songwriting Contest Grand Prize in R&B, and also recently featured in a BMW Motorrad USA commercial. He is also the host of the Deeper Grooves Podcast and Deeper Grooves Radio Hour on 885FM KCSN. Beach is the author of the of Side Hustle & Flow, which chronicles his musical journey while still working a day job. He has written previously for Beautytap, Pepperdine, Authority Magazine and Rock Star Life Blog.