Jump to ratings and reviews
Rate this book

The F2P Toolbox

Rate this book
54 of the most important and high-impact ideas in modern game design, presented in easy to understand summary cards and explained in full detail on the facing page. This is a practical book aimed at helping you to understand and implement F2P systems that will make your game profitable, successful and, most of all, fun. Perfect for those embarking on their first F2P project and experienced developers seeking to refine their techniques alike, The F2P Toolbox draws on years of experience of F2P games and businesses to give you no-nonsense advice and guidelines that will improve your business and delight your players.

154 pages, Paperback

First published July 22, 2014

25 people want to read

About the author

Nicholas Lovell

20 books6 followers

Ratings & Reviews

What do you think?
Rate this book

Friends & Following

Create a free account to discover what your friends think of this book!

Community Reviews

5 stars
1 (12%)
4 stars
3 (37%)
3 stars
2 (25%)
2 stars
2 (25%)
1 star
0 (0%)
Displaying 1 - 2 of 2 reviews
Profile Image for Andra Lazar.
51 reviews6 followers
January 28, 2015
'The F2P Toolbox' is a very clear introduction into the gaming industry. I was clueless when I started reading the book and after finishing it I can say that I understand not only the basics of the gaming industry like user retention, user acquisition, virality or monetisation, but I also have an idea or two about the psychology of game development.

I think the book is brilliantly written - easy enough for any noob to understand it, insightful enough to be useful even for game developers.

It definitely deserves 5 stars!
I recommend it!
4 reviews
December 27, 2017
As I am developing my first video game to actually publish, mobile and free2play seem the way to go in order to keep the scope small. For this reason I picked up the book to learn more about doing free2play right.

+ This book provided me with good general tips in terms of monetization, player acquisition & retention while providing examples from well known F2P games.
+ The book convinced me of some important differences in game design & monetization between pay2play & free2play.
+ The tips in the book, to me, seemed like something every free2play designer should know. Which is great for a novice like me.

- The tips in the book, to me, seemed like something every free2play designer already knows.
- I finished the book in about 2,5 hours. This makes the price feel way too high for me.
- I have the feeling that if I had spend a day or two browsing the web about free2play and how to do it right, that I would have ended up with about the same tips as the book covers.
- It is printed in black and white, while the back cover suggests that the illustrations are in color. Which they should be considering the high price.
- There is a large focus on In-App Purchases and very little is said about using Ads, while according to the people at Unity (one of the most popular game engines), ads attribute to about 10-40% of the revenue of a F2P game.

In short: I am very pleased with the quality of the content. I do feel cheated because of the high price of the book. I feel like they should have charged 50% of current price for me to not feel cheated or 25% for me to be pleased with the price.

Disclaimer: I did read this book right after 'The Art of Game Design: A Book of Lenses' which is much cheaper and contains an incredible amount of quality content.
Displaying 1 - 2 of 2 reviews

Can't find what you're looking for?

Get help and learn more about the design.