Persuasion: Theory and Research

by Daniel J. O'Keefe

This comprehensive text provides a thorough and critical treatment of persuasion theory and research from a social science perspective. Daniel J. O′Keefe includes a discussion of research on the production of persuasive messages as well as more traditional research on the study of message effects. The new edition contains more coverage of the theory of reasoned action, a new chapter on functional approaches to attitude, a new chapter on behavioral change, new material on persuasive campaigns, and updated research citations and examples.    

Genres: Nonfiction

384 pages, Hardcover

First published March 1, 1990

Reviews

[Heather]

Read for school so no rating but very easy to read and understand.

[Carlos Allende · Rating 5 out of 5]

Very good and complete. Easy to follow.